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조직사회화를 위한 멘토링의 기능이 항공사직원의 역할스트레스와 직무성과에 미치는 영향
서철현(Chul Hyun Suh),허양회(Yang Hwae Huo) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.1
This study has performed a research on the mentoring system practiced by airlines in Korea. Especially, a pragmatic research has been done on the influence of mentoring function on the role stress of employees, and on the structural relationship of the cognition of role stress to their job performance. As the object of necessary examples, ground workers in airlines are selected, and the survey, in which 289 employees participated, was conducted on the employees working at airports in the whole country. The research results analyzed by way of using LISREL 8.5 are as follows. First, the career function among the mentoring functions revealed direct influence not on the decrease of role stress but on the decrease of role conflict and role vagueness. Second, the psycho-social function showed no direct influence on the decrease of role stress. However, it suggested a significant result in regard to role conflict and role excess, but with a positive influence. Third, the hypothesis that the role model function(career function, psycho-social function, role model function) will influence on the decrease of role stress has been confirmed. Fourth, it is shown that the role conflict in role stress does not effect on job performance. However, role vagueness and role conflict have shown a significant result in regard to career function with a positive influence.
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선택속성에 기초한 특급호텔 이미지 포지셔닝에 관한 연구 : 부산지역을 중심으로
범설균(Bum Sul-Kyoon),전재균(Jun Jae-Kyoon),허양회(Huo Yang-Hwae),최윤자(Choi Yun-Ja) 동북아시아문화학회 2009 동북아 문화연구 Vol.1 No.20
This study was initiated to ideally subdivide the market through a desirable image evaluation by each hotel and to provide recommendation to maintain a predominant position differentiated from othe competing hotels. Individual perception on hotel is made through selectively perceived actions shaped by individuals's own values, experience, desires, and information, and it is stimulated by various information flows. A research and an analysis on how customers perceive and recognize hotels are very important to devise hotel marketing strategies. The purpose of this study is to understand which properties, in selection a hotel enterprise, customers make an assessment with: and, by examining how customers perceive these properties, and to suggest the perception of the similarities of each hotel enterprise and provide the perception of selected properties among competitive hotels. The followings are specific objectives to accomplish this study's purpose: First, based on the exiting literature and previous studies, it examines theories of image positioning and selective properties of hotel companies. Second, it grasps effective causes in relation to hotel's selective properties and analyzes the similarities among deluxe hotels in Busan. Third, it measures the degrees of preference and perception based on selective properties of deluxe hotels in Busan.
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