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동계스포츠에 참여한 대학생의 인구통계학적특성에 따른 선택속성과 여가만족에 관한 연구
한태용(Han Tae-Yong),김봉경(Kim Bong-Gyung) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2
The purpose of this study was to empirically analysis selection attribute and leisure satisfaction to demographic characteristics for university students participation in winter sports. The subjects were university students participation in winter sports. 935 samples out of 1,000 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 13.0, and after which we tested each hypothesis. The results were as follows; First, gender and region of demographic characteristics had a significant influence on selection attribute. Second, department of demographic characteristics didn't have a significant influence on selection attribute. Third, selection attribute had a significant influence on leisure satisfaction. This paper attempts to demographic characteristics, selection attribute, leisure satisfaction that university students participation in winter sports should make their increased interests in health and body, and higher standard of living.
교양체육 수업 참여자의 참여만족과 학교만족, 학교태도 및 학교적응과의 구조적 관계
한태용(Han, Tae-Yong),최성범(Choi, Seong-Beom),이계석(Lee, Kye-Sok) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.2
The purpose of this study was to examine the relationship among participating satisfaction, university satisfaction, university attitude and university adaption in university student taking general physical education class. For this research 300 student from 3 University located in Seoul, Chungcheong-do and Gangwon-do were selected through the convenience sampling method, and from the collected sample of 300, a total of 287 samples were used as the final valid sample without the 13 samples which were unsuitable for this research. To investigate the problem of the research following the purpose, PASW 18.0 and AMOS 18.0 was used with this data for frequency analysis, confirmatory factor analysis, reliability analysis and structural equation model. The results of the study are as follows. First, in subordinate factors of participating satisfaction, the educational satisfaction social satisfaction and physical satisfaction has significant effect on university satisfaction. Second, the university satisfaction has significant effects on university attitude. Third, the university satisfaction has significant effects on university adaption. Fourth, the university attitude has significant effects on university adaption.
한태용(Han Tae-Yong),김봉경(Kim Bong-Gyung),이계석(Lee Kye-Sok) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.2
The purpose of this study was to empirically analyze life style on word of mouth intention of water skiing customer. The subjects were water skiing customer. 242 samples out 260 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 13.0 and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, economy steady type of life style have not a significant influence on word of mouth intention. Second, characteristically type of life style have not a significant influence on word of mouth intention. Third, positivism type of life style have a significant influence on word of mouth intention. This study attempts to life style that water skiing customer should make life satisfaction by recognizing the importance and value of word of mouth intention. Utilizing this relationship, it must establish the life satisfaction which can increase the water skiing customer benefit of the leisure sports constituent in a very competitive environment.
수상레저스포츠 참여자의 여가생활스타일이 몰입과 생활만족도에 미치는 영향
한태용(Han Tae-Yong) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.4
The purpose of this study was to empirically analyze leisure-life style on flow and life satisfaction of water leisure sports participants. The subjects were water leisure sports participants. 485 samples out 500 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 13.0 and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, sport activity pattern of leisure-life style have a significant influence on flow. Second, cultural- hobby pattern of leisure-life style have not a significant influence on flow. Third, flow have a significant influence on life satisfaction. This study attempts to leisure-life style that water leisure sports participants should make life satisfactione by recognizing the importance and value of flow. Utilizing this relationship, it must establish the life satisfaction which can increase the leisure sports participants flow benefit of the leisure sports constituent in a very competitive environment.
동계스포츠에 참여한 대학생의 여가몰입이 여가만족에 미치는 영향
한태용(Han Tae-Yong),김봉경(Kim Bong-Gyung),최성범(Choi Seong-Beom) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.4
The purpose of this study was to empirically analysis relationship leisure flow factors on leisure satisfaction in winter sports. The subjects were university students participation in winter sports. 772 samples out of 800 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 13.0 and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, cognition flow of leisure flow had a significant influence on mental, physical, social, environmental satisfaction. Second, behavioral flow of leisure flow had a significant influence on mental, social satisfaction. Third, behavioral flow of leisure flow had not a significant influence on physical, environmental satisfaction. This paper attempts to effect of leisure flow on satisfaction that winter sports should make customer relationship performance by recognizing the importance and value of university student customer-related marketing. Utilizing this relationship, it must establish the marketing strategy which can increase the sales and benefit of the enterprise in a very competitive environment.
해양레저체험이 서비스 가치, 체험만족, 해양스포츠 애호도에 미치는 영향
한태용(Han, Tae-Yong),이계석(Lee, Kye-Sok),최성범(Choi, Seong-Beom) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.3
The purpose of this study was to examine the effects of on experience enjoyment, service value, satisfaction, and intentions to among marine sports loyalty of Gangwon province East Sea beach visitor. The findings show that experience quality significantly influences service value, but the relationship between service value and experimental satisfaction is more powerful than that of service value. These results indicate that marine leisure experience process plays an important role in delivering high levels of service value. The results of path analysis show that entertainment, escapist and aesthetic experience has a positive influence on the service value, experience satisfaction. The service value has an effect on the experience satisfaction. The experience satisfaction has an effect on the intentions among marine sport loyalty then the theoretical and practical implications are provided.
스키리조트의 물리적 환경이 리조트와 이용고객간의 관계품질 및 관계성과에 미치는 영향
한태용(Han, Tae-Yong),김봉경(Kim, Bong-Gyung),신명수(Shin, Myung-Soo) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.4
This study is aimed at identifying the correlation between physical environment, relationship quality, and relationship performance of ski resorts. To accomplish the objective, 474 customers who visited a ski resort in 2013 and 2014 were surveyed through a convenience sampling method. The collected data was processed using PASW 18.0. The findings are as follows. First, the physical environment of ski resort had a positive impact on the customer satisfaction, a sub-factor of relationship quality. The sub-factors of physical environment that influenced the satisfaction are as follows: spatial convenience; customer service. Second, the physical environment of ski resort had a positive impact on the customer trust, a sub-factor of relationship quality. The sub-factor of physical environment that influenced the trust is safety. Third, the relationship quality of ski resort had a positive impact on the relationship performance. Customer satisfaction and customer trust, sub-factors of relationship quality, all influenced the relationship performance.
프로야구 관중의 지각된 가치, 고객만족, 브랜드인지도, 브랜드이미지 및 브랜드충성도와의 구조적 관계
한태용(Han, Tae-Yong),최성범(Choi, Seong-Beom),이계석(Lee, Kye-Sok) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2
The purpose of this study was to investigate the effect of perceived value of professional baseball spectators on customer satisfaction, brand awareness, brand image and brand loyalty. This study has visited among the home games for professional baseball teams including DOOSAN, LG, NEXEN and SK as its subjects. After collecting a total of 400 copies, this research used 386 copies as final effective samples except for 14 copies judged to be inappropriate. As for data processing, this study verified individual hypotheses after verifying goodness of fit for a model using PASW Ver. 18.0 and AMOS 18.0. The research results through a positive analysis are as follows. First, Perceived value was found to have a affirmative effect on the customer satisfaction. Second, customer satisfaction was found to have a affirmative effect on the brand awareness and brand image. Third, brand awareness was found to have a affirmative effect on the attitudinal royalty and behavioral royalty. Fourth, brand image was found to have a affirmative effect on the behavioral royalty, but brand image have not affirmative effect on the attitudinal royalty.