인터넷 광고구매 프로세스 결정요인에 관한 실증연구

한욱상(Han, Uk-Sang) 대한경영학회 2001 大韓經營學會誌 Vol.28 No.-

서예서체 이미지형용사 풀(pool)구축에 관한 연구

한욱상(Han Uk sang),이두희(Lee Du hee),김달기(Kim Dal kee),곽영식(Kwak Young sik) 글로벌경영학회 2010 글로벌경영학회지 Vol.7 No.1

오랜 역사를 가진 서예서체에 대한 이미지스케일(image scale)을 개발하기 위한 기초 자료로써 이미지스케일에 삽입될 이미지형용사 풀(pool) 구축이 이 연구의 목적이었다. 서체 이미지를 수용하는 대학생 및 일반인이 느끼는 감성어인 이미지형용사를 설문조사와 현장조사를 통해 수집하였다. 서체 이미지 제공자가 느끼는 감성은 2차 자료에서 수집되었다. 한국에서는 4종의 서예잡지, 중국에서는 한나라에서 청나라에 이르는 서예이론서에서 서체 이미지형용사를 추출하였다. 이 둘을 3명의 서예전문가가 정제하여 114개의 한국 서체 이미지형용사 풀(pool)을 구축하였다. 산업화된 제품에 한정하여 개발되고 활용되어 왔던 이미지스케일을 문화산업 중의 서예시장에 처음 도입했다는 점에서 이 연구의 의의가 있다. 서예시장 고유의 독자적 이미지스케일 공간모형을 구축하기 위한 기초 자료를 제공하였으며, 향후 해당 서체의 감성 변화를 추적하고 서체유행의 변화 시기를 판단할 수 있게 되었다. 또한 제공자가 작품 활동에 있어 수용자의 욕구를 충족시킬 수 있는 선호범위를 용이하게 파악할 수 있으며 서예시장 활성화에 발전적 대안을 제시할 수 있다. Image scale means the positioning of user s or customer s emotional consensus which is expressed by adjectives. Although the applications of the image scale well documented in various industry including psychology, architecture, clothing, textile, aesthetics, and marketing, the report of application of image scale to cultural industry such as art and calligraphy market in practice has been relatively rare. The researcher aims to try to full this gap by applying a image scale development process to calligraphy market for the first time in Korea. Researchers have conducted the calligraphy consumer survey with four chinese calligraphy types such as Chunsu, Haesu, Hengsu, Yesu and Chosu. The researchers added the adjectives from the second data based on calligraphy critics and books from Korea and China into these survey data. The researchers find out 114 adjectives as the Calligraphy Specific Image Pool, which can be regard as the basic materials for developing the Calligraphy Image Scale. Working through these image pool, calligraphers can be able to obtain the image sources to develop competitive works by finding the adjectives images which is seen through the customers’ point of view.

정치마케팅에서 대중매체의 효과에 관한 실증적 연구

한영상(Young Sang Han),한욱상(Uk Sang Han) 한국무역연구원 2014 무역연구 Vol.10 No.5

This paper is to analyze factors which make voters decide on candidates from the viewpoint of political marketing. In addition, this paper identifies how decision factors appear differently in accordance with the mass media contacted by voters. This will help in establishing voter market segmentation strategies and political marketing strategies in the forthcoming election by identifying the voting behavior of voters shown in the most recent election. Influential variables, are likewise defined to assist in analyzing how these affect voting behavior as well as discovering the effect of political marketing. As a result of reviewing the effect of the mass media on perception about candidates, political parties, and the election campaign from a supplier aspect, overall, the effect of an internet portal was the greatest. In the case of Jongpyeong TV, it had a positive effect on the election campaign but it had a rather a negative effect on candidate factors. As mass media that had a positive effect on involvement factors, public radio and internet portals were included. Meanwhile, public TV had a negative effect. As for relationship factors, public radio and Jongpyeon TV had a positive effect whereas podcasting had a negative effect. With respect to overall situational factors, internet portals had the greatest effect. Meanwhile, the effect of a newspaper was the greatest on public opinion or on issue factors whereas the effect of Jeongpyeon TV was more evident on public opinion factors and political factors. The political marketing techniques that may be proposed through this are as follows. First, it is use of a voter segmentation strategy. This means that above all it is necessary to select a voter class to attract and then to set up a segmentation strategy aimed at them. Second, it is a voter targeting strategy. This implies that it is effective to establish an election campaign or image strategies aimed at target voters for each candidate after segmenting voters. Third, a political marketing mix strategy should be adopted rather than using all mass media in the election. An election in Korean politics has limitations owing to ideological confrontation and regional composition; however, recently the need has grown for commending various strategies aimed at voters. Although this has a different aspect from marketing a certain product, it may be necessary to review marketing strategies from a non-profit aspect.

국제자본시장에 있어 부동산 투자결정요인에 관한 실증적 연구

박형중(Hyoung-Joong Park),한욱상(Uk-Sang Han),장진영(Jin-Young Jang) 한국무역연구원 2012 무역연구 Vol.8 No.4

This study analyzed the Converted Rent determinant factors of Seoul's Office. The principal conclusions of this study may be summarized as follows. First, the ownership dummy variable associated with the D1 and D2 showed a significantly negative relationship. This is the more likely all individual or a set of equivalent structures have shown that the low rent. Second, CBO, GBD, YBD dummy variables associated with the domains D3, 04, 05, all showed a significant positive relationship. Among them, the largest coefficients showed CBD. Equivalent rent, which means that the CBD has the highest. Third, transportation related independent variables X1, X2, X3 and look, the closer the distance between the subway, the more touching faces on the road, road widths wider conversion can be seen that the higher the rent. Fourth, the building's characteristics associated with the independent variables look Gross area larger, jeonyongryul higher, Parking lot / Gross area is lower, and building structure steel structure the more, floor area ratio higher, Conversion Ratio The lower, the conversion rate the higher conversion can be seen that the higher the rent.

서비스무역으로서의 외국인 이용 관광호텔의 효율성 분석

송석만(Suk-Man Song),한욱상(Uk-Sang Han) 한국무역학회 2015 貿易學會誌 Vol.40 No.4

공영도매시장에서의 농협공판장의 효율성 분석

장진영(Jin-Young Jang),한욱상(Uk-Sang Han) 한국무역연구원 2016 무역연구 Vol.12 No.6

This study analyzed the efficiency in data envelopment analysis (DEA) as non-parametric analysis method which is commonly used in efficiency analysis. DEA is a methodology for identifying the relative efficiency of DMUs. It is introduced by Charnes, Cooper and Rhodes (CCR). The size reduction of wholesale markets corporation and Gongpanjang have a significant impact in order to enable the public wholesale markets, and shows that the distribution function is weaker than gathering capabilities. Therefore, the strengthening of the management and support of the center-chain was greatly needed. The empirical results of this paper are summarized as follows. As a result of the analysis of the efficiency of the tie maker, the technical efficiency was 0.875, the net technical efficiency was 0.986, and the scale efficiency was 0.887. The bootstrap CRS efficiency was 0.774, the lower limit efficiency was 0.722, and the upper limit efficiency was 0.869. The bootstrap VRS efficiency was 0.970, the lower limit efficiency was 0.928, and the upper limit efficiency was 0.986. Super efficiency value more than 1 were found in 10 out of 27 units. In the analysis of return to scale (RTS), 10 units reflected constant return to scale (CRS), one unit showed increasing return to scale (IRS), while 16 units exhibited decreasing return to scale (DRS). The net technological factor is efficient but there are many inefficient units due to inadequacy of scale. This shows that inefficiency mainly depends on the scale efficiency.

경영효율성 분석을 위한 메타-프론티어법 이용에 관한 실증적 연구

강진원(Jin-Won Kang),한욱상(Uk-Sang Han) 한국무역연구원 2018 무역연구 Vol.14 No.3

This study evaluates efficiency from the viewpoint of the short-term and long-term of general construction companies. In general, people think that the higher the rating, the higher the efficiency. The data envelopment analysis (DEA) was used to analyze the significance of these hypotheses, and the meta-frontier was used to evaluate the hypotheses. Data envelopment analysis (DEA) is non-parametric analysis method which is commonly used in efficiency analysis. DEA is a methodology for identifying the relative efficiency of DMUs. It is introduced by Charnes, Cooper and Rhodes (CCR). As a result of the analysis, the overall construction industry showed very high operating efficiency, and most of the inefficiency of the technical efficiency is the result of low scale efficiency. Only 2 out of 2,595 firms with an increase in size (IRS) in economies of scale were found to have 47, and the rest were downsized. The same results were obtained when applied to individual groups. The lower the rating, the lower the efficiency, which is also the cause of economies of scale. And there is no difference in efficiency between regions.

무기체계 실사격 시험의 시스템공학 적용

유병직,황규환,류충호,김문기,예성혁,한욱상,Yoo, Byung-Jik,Hwang, Gyu-Hwan,Ryu, Chung-Ho,Kim, Moon-Ki,Ye, Sung-Hyuck,Han, Uk-Sang 한국군사과학기술학회 2012 한국군사과학기술학회지 Vol.15 No.1

We propose the live fire test process model based on systems engineering which consists of 4 phases i.e., review, setup, conduct and result. We also suggest the 4 phases acquisition model consisting of planning, execution, evaluation and disposal for test infrastructure. CMMI, TMMi and PMBOK are referred and hierarchial analysis method are adopted in developing the models. Thus, the detailed sub-processes are designed after defining higher level processes first. The higher level processes are defined by extracting common areas of all the test types. The low level processes for each specific test are designed by tailoring the higher level processes. By applying the proposed test process models into collaboration tool and information system, effective and systematic test processes for weapon systems are established.