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신홍철(Hong Chul Shin),최연희(Yean Heuy Choi),손수진(Soo Jin Sohn) 한국관광연구학회 2004 관광연구저널 Vol.18 No.2
This study is to investigate the critical factors that influence the hostings of international meeting. The purpose of this study is to find the important factors leading the expansion of related industry and examine the vision of the convention in Korea. Convention industry is rapidly expanding in market demand, the interest of attendees, and the governmental support to be recognized as a major flourishing business sector in Korea. This study, thus, focused on, first of all, what factors would influence the hosting of the meeting sector and, second of all, how to develop and implement found factors in related business sector. The sample of 128 respondents participated in current study, consisting of industry related professionals, researchers, consultants, and the level of graduate students in 1999 in Korea. The survey instrument consisted of four sectors asking general questions on convention interest, the importance of convention industry, the environmental issues when holding convention, and demographic information on respondents. Based on the collected data, the current study utilized the frequency analysis, factor analysis, T-test(mean comparison), and Analysis of Variance. The result of this study indicated that certain factors would influence on the success of convention business in Korea. The detail discussion presented in the current study.
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