『중요한 표시,광고사항고시』에 대한 소비자인식 및 정책개선방안 연구

최신애 ( Shin Ae Choi ),여정성 ( Jung Sung Yeo ) 한국소비자학회 2005 소비자학연구 Vol.16 No.1

The purpose of this study is to inspect the actual condition of executing of the existing 『Designation system of Critical Information to be Included in Labeling and Advertising』 (hereinafter referred to as 『Designation system of Critical Information』), and to prepare an efficient operation management plan to implement the `Designation system of Critical Informations . The study, furthermore, will grope for the improvement program of 『Designation system of Critical Information』 for consumer information disclosure reinforcement. This study is based on content analysis of secondary data overview analysis of trial instances, the consumer damage relief instances and the consumer survey of the consumer cognition research about the critical information items of 『Designation system of Critical Information』. The summary of this study`s conclusions are as following; First, it is necessary to have a standard for selecting business of equal characteristics in order for the government to detect enterprise violating the 『Designation system of Critical Information』. Second, according to the results of consumer damage relief instances analysis, damages caused by advertisement are more frequent than damages caused by labeling. Third, the results of the consumer cognition about critical information items of the 『Designation system of Critical Information』 revealed that information about Credence Goods-Health Food Business are statistically more significant different to consumers than information about Experience Goods-Institute Business. Fourth, the critical information items of the 『Designation system of Critical Information』 are not substantially helping consumer. Therefore the critical information items of Institute Business and Health Food Business should be amended. Fifth, the broadcast media and the mass media should strengthen publicity activities on the details of 『Designation system of Critical Information』. Not only the consumers, but also the enterprises should be a target of publicity activities. Sixth, The continuously adding of items and business to the 『Designation system of Critical Information』 makes it inefficiency for the governmental authorities to enforce the 『Designation system of Critical Information』. This study suggests an efficient operation management plan of 『Designation system of Critical Information』 including all types of business without dividing them into specific types of business. In order to prepare an efficient operation management plan this study selects six critical fields of information of the 『Designation system of Critical Information』 depending on the types of consumer problems. The six critical fields of information are `field of consumer safety information`, `field of consumer quality information`, `field of consumer price information`, `field of consumer trade information`, `field of consumer compensation information` and `field of consumer usage information`.

미국의 신용카드관련 소비자행동 및 소비자정보공개정책에 대한 소비자평가 연구 : 『Truth in Lending Act』를 중심으로

최신애 ( Shin Ae Choi ),여정성 ( Jung Sung Yeo ) 한국소비자학회 2008 소비자학연구 Vol.19 No.1

연구논문 : 정책평가방법의 비교분석: 표시,광고규제를 중심으로

최신애 ( Shin Ae Choi ),여정성 ( Jung Sung Yeo ) 한국조사연구학회 2010 조사연구 Vol.11 No.3

본 연구는 정책평가방법에 따라 표시·광고규제의 정책성과에 대한 평가결과를 비교분석하였다. 이를 위해 우리나라 표시·광고규제의 주요정책인 중요정보고시제도, 표시광고실증제도, 임시중지명령제도, 정정광고제도를 평가대상으로 선정하였다. 그리고 소비자 관점의 전문가와 기업의 표시·광고업무 실무자, 공정거래위원회에서 소비자정책을 담당하는 전·현직 공무원 등 총 76명을 직접 방문하여 구조화된 설문지와 병행하여 면접법으로 자료를 수집하였다. 본 연구의 결과 정책성과에 대한 평가방법에 따라 기업의 표시·광고업무 실무자들과 정책담당자들의 정책별 평가순위에 소폭의 변동이 있었으며, 기존의 일반적인 단순평가 결과는 ``문항의 중요도``를 반영한 가중평가와 ``판단에 대한 확신성``을 고려한 퍼지평가에 비해 상향된 평가점수가 산출되었다. 이는 정책성과 평가에 있어 어떠한 평가방법을 사용하는가에 따라 평가결과가 다르게 나타날 수 있음을 시사한다. This study evaluated the policy performance of i) Public Notice of Critical Information, ii) Substantiation of Facts in Labeling and Advertising, iii) Temporary Injunctions, and iv) Advertisement Correcting Misrepresented Facts, which were main policies belonged to Fair Labeling and Advertising Act(hereinafter referred to as "FLA Act"). The data was collected by visiting 76 persons personally, who were consumer policy and law experts, labeling and advertising staffs of corporations, and persons in charge of policies including public officials dealing with consumer policies at Korea Fair Trade Commission, while using a structured questionnaire at the same time. The survey was performed to examine the general policy performance and evaluation the results of FLA Act by evaluation methods. The results of the analysis are comprehensively summarized as follows. There were differences in the ranking of policies evaluated by labeling and advertising staffs of corporations and persons in charge of policies according to evaluation methods, and, in Simple Evaluation, higher scores were gained compared to Weighted Evaluation which reflected weighted values or Fuzzy Evaluation. The result shows that evaluation results can vary in policy performance evaluation according to evaluation methods.

소비자정책으로서의 표시,광고규제 성과 평가

최신애 ( Shin Ae Choi ),여정성 ( Jung Sung Yeo ) 한국소비자학회 2010 소비자학연구 Vol.21 No.4

본 연구는 소비자정책으로서 표시·광고규제의 정책성과를 평가하고자 「표시·광고의 공정화에 관한 법률」에서 규정하고 있는 부당한 표시·광고행위 금지 외에 표시·광고규제의 주요정책인 중요정보고시제도와 표시광고실증제도, 임시중지명령제도, 정정광고제도의 정책성과에 대해 논의하였다. 먼저 표시·광고규제의 각 정책별 정책성과 평가결과를 살펴보고, 이어서 평가기준과 평가주체에 따라 정책성과의 평가결과가 어떠한 차이를 보이는지 분석하였다. 이를 위해 소비자 관점의 전문가와 기업에서 표시·광고업무를 담당하고 있는 실무자, 그리고 공정거래위원회에서 소비자정책을 담당하는 전·현직 공무원 등 총 76명의 전문가를 직접 방문하여 면접법으로 구조화된 설문지와 병행하여 자료를 수집하였다. 표시·광고규제의 정책성과에 대한 평가를 각 정책과 평가기준, 평가주체에 따라 분석하여 다음과 같은 결론을 도출하였다. 첫째, 표시·광고규제 가운데 표시광고실증제도의 정책성과가 가장 높았으며, 임시중지명령제도의 정책 성과가 가장 낮았다. 표시광고실증제도와 중요정보고시제도는 소비자복지 증진과 공정한 거래질서를 확립하는데 기여한다고 평가받은 반면, 임시중지명령제도와 정정광고제도의 실효성과 중요성에 대해서는 대부분의 전문가들이 회의적인 반응을 나타냈다. 둘째, 표시·광고규제의 정책성과는 정책목적부합성 측면에서 가장 높은 평가를 받았으며, 다음으로 정책만족도와 정책효과 순으로, 정책효과에서 가장 낮은 평가를 받았다. 이를 통해 현행 표시·광고규제 자체는 입법목적에 부합되는 선진화된 소비자정책 가제이나, 실제 정책에 대한 만족도와 효과가 다소 낮음을 알 수 있었다. 셋째, 표시·광고규제를 집행하는 공정거래위원회의 소비자정책 담당공무원 등 정책담당자들은 표시·광고 규제의 정책성과를 소비자 관점의 전문가들과 기업실무자들에 비해 더 높게 평가하였다. 특히, 소비자 관점의 전문가들은 표시·광고규제 가운데 표시광고실증제도와 중요정보고시제도의 정책성과를 비교적 높게 평가한 반면, 기업 실무자들은 대제적으로 표시광고실증제도와 정정광고제도의 정책성과를 높이 평가하였다. 이는 소비자에게 중요하고 도움이 되는 정책과 실제 기업에서 중요시하고 높이 평가하는 정책간에 차이가 있음을 보여준다. As it has been approximately ten years since Fair Labeling and Advertising Act(hereinafter referred to as "FLA Act"), as consumer policy, was enacted and became effective, it is now needed to examine whether the current FLA Act sufficiently meets its legislation aims, which were realizing consumer sovereignty and ensuring fair trades, and to supplement the act. This study evaluated the policy performance of i) Public Notice of Critical Information. ii) Substantiation of Facts in Labeling and Advertising, iii) Temporary Injunctions, and iv) Advertisement Correcting Misrepresented Facts, which were main policies belonged to FLA Act. The data was collected by visiting 76 persons personally, who were consumer policy and law experts, labeling and advertising staffs of corporations, and persons in charge of policies including public officials dealing with consumer policies at Korea Fair Trade Commission (hereinafter referred to as “KFTC”), while using a structured questionnaire at the same time. The survey was performed to examine the general policy performance and evaluation the results of FLA Act by evaluators. The results of the analysis are comprehensively summarized as follows. First, the policy performance of Substantiation of Facts in Labeling and Advertising was ranked the highest among policies belonged to FLA Act while that of Temporary Injunctions was ranked the lowest. Second, it was urgently needed to draw plans to improve the policy effectiveness as the policy satisfaction level and the policy efficiency level were low even though the current FLA Act was an advanced consumer policy system that met the legislation aims. Third, persons in charge of policies including public officials dealing with consumer policies at KFTC that implemented FLA Act rated it higher compared to consumer experts or people of corporations. In the evaluation on the policy performance of FLA Act, the policy performance of Substantiation of Facts in Labeling and Advertising was the highest. Meanwhile, most experts took a skeptical view of the effectiveness and gravity of Temporary Injunctions and Advertisement Correcting Misrepresented Facts. The following was suggested for future policy evaluation and researches in this study. First, on consumer policy evaluation, the government body in charge of policies should pay attention to the characteristics of the policies. Second, among regulations belonged to FLA Act, only four policies which had official announcements or instructions, excluding Prohibition of Unfair Labeling and Advertising, were evaluated in terms of performance in this study. If a future study is performed including Prohibition of Unfair Labeling and Advertising, more comprehensive discussion will be conducted.

PCM 가공과 3차원 인체 모델링 기술을 적용한 노년 여성용 기능성 언더웨어 설계

최신애 ( Sin-ae Choi ),김태규 ( Tae-gyou Kim ),박영민 ( Youong-min Park ),신지영 ( Ji-young Shin ),박순지 ( Soonjee Park ) 한국의류산업학회 2016 한국의류산업학회지 Vol.18 No.4

This study aimed to develop functional underwear for elderly women in their sixties in terms of good fit, wear comfort and body temperature regulation. To satisfy elderly women`s physical and metabolical needs, an automatic temperature control system via PCM treatment was applied. Underwear pattern was produced by producing body surface replica, which was derived from 3D body parametric model. Differential ratios of outline length and area between 3D surface and 2D plane were 1.4% and 0.5%, respectively. The reduction rate was determined as 10% through the expert`s evaluation. PCM treated fabric showed higher Q-max, meaning that it can facilitate the thermal transition in hot situation. Moreover, it also showed higher insulation to preserve heat and keep warm microclimate in a cold weather. Heat distribution measurements on various body parts revealed that the temperature after PCM treatment was significantly higher. The clothing pressure after 10% pattern reduction showed higher before reduction, at the same time, even lower than the comfort clothing pressure range of 5~10 gf/㎠, implying that experimental garment of this research is acceptable in terms of clothing pressure. Evaluation results on the comfort to move in various motions proved that adequate clothing pressure improved the wear comfort in various motions.

경제적 변동에 따른 라이프스타일 변화의 추세연구

박성연(Seong Yeon Park),최신애(Shin Ae Choi) 한국마케팅학회 2000 마케팅연구 Vol.15 No.3

본 연구는 1994년에서 1998년까지의 조사 자료를 근거로 하여 도시 지역에 거주하는 18세부터 59세까지의 한국인 성인들의 라이프스타일이 IMF경제위기로 인하여 어떠한 변화가 있었는지 실증적인 연구를 시도하였으며, 연구 결과, 소득이 변함에 따라 라이프스타일 유형들의 구성비율이 변한다는 것이 발견되었다. 월소득의 변화에 가장 민감하게 반응하는 집단은 유명상표 패션추구형과 생활무관심형이며, 보수적 상표의존형과 실리적 편리추구형도 통계적으로 유의하게 영향을 받는 것으로 나타났다. 유명상표 패션추구형집단은 소득이 감소하자 그 비율이 크게 줄었으나, 생활무관심형과 보수적 상표의존형, 실리적 편리추구형의 비율은 오히려 늘었다. 소득변화와 관련없이 안정적인 집단은 실용주의적 가정지향형으로 소득이 감소하여도 유의한 차이의 변화를 보이지 않았으며, 보수적 사회관심형은 선거와 같은 정치일정의 영향이 큰 것으로 보인다. 본 연구는 종단적 연구의 필요성이 큰 라이프스타일 연구에 있어서 종단적 추세변화 분석을 통하여 월소득의 변화와 라이프스타일 유형의 증감이 서로 관련성이 있음을 보여주었다는 점에서 그 의의가 있다고 할 수 있다.

작품논문 : 큐비즘의 새로운 해석에 의한 화예디자인 표현 연구

박용희 ( Yong Hee Park ),이건성 ( Gun Seoung Lee ),최신애 ( Shin Ae Choi ) 한국화예디자인학회 2006 한국화예디자인학 연구 Vol.14 No.-

본고는 화예디자인의 새로운 형식의 모색으로 화예디자인의 실체화된 표현양상을 미적으로 이해하기 위해서는 다른 조형예술과의 비교를 통한 접근도 의미가 있다고 본다. 선과 면의 입체적 재구성을 통한 3차원의 공간도입을 시도하여 대상을 완전히 기하학적 단위로 해체하고 다시 작품 속에 재구성한 표현을 추구하는 큐비즘적 요소를 화예디자인과 연계하여 표현하고자 하였다. This study aims to seek a new translation of floral art and design in association with cubism that express about cubism in three dimensional space through the philosophical observation of the artist and the reconstruction of line & square.

장애아동 가족의 일상생활에서 나타나는 정서문제

이민호,최기창,이원령,김미경,최신애 대구대학교 특수교육재활과학연구소 2004 특수교육재활과학연구 Vol.43 No.1

The purpose of this study was to measure the quality of life in family having children with disabilities and to find out ways supporting for them. We surveyed questionnaires about stress, sibling-relation, and family role. After that, we analyzed this data using frequency-analyzing. The results of this study were as follows: First, they worried about instructional intervention and social adaptation for their children. Especially we found that the drinking problem of their parents happened. Second, sibling-relations were usually good. But sometimes the violence problem happened. Third, the distinction between sibling and children with disabilities existed in the quality of life. Last, family felt uncomfortable, unhappy, and resentment. This study had such limitation as the small number of survey districts and appropriation in measure variables.

장애아 가족과 비장애아 가족간의 가정생활 질적 만족도에 관한 실증 연구 : 어머니들을 중심으로 Specifically Life of Mothers

김미경,이민호,이원령,최신애,최기창 한국정서학습장애아교육학회 2001 정서ㆍ행동장애연구 Vol.17 No.1

A survey was conducted to discover the degree of satisfaction about life of mothers of children without disabilities and mothers of children who have disabilities. In order to enhance the quality of life of families with disabled children, this study analyzed some factors that influence the degree of satisfaction about home life, with the purpose of identifying components of family support systems. The results of the study indicated that, for most factors related to satisfaction about home life, there is a statistically significant difference between mothers of disabled children and mothers of children without disabilities. Also, there was a statistically significant difference between the demographic characteristics of the two groups of subjects, factors such as the age of the mother, number of children, family income, educational background, religious background, and type of residence. Each group of subjects was analyzed separately in order to examine the effects of demographic factors on the degree of satisfaction about home life. It was found that, for families without disabled children, there was no main effect for demographic factors. In contract, in terms of the effects of demographic factors on the quality of life, there were statistically significant differences among mothers of children with disabilities, indicating that the degree of satisfaction about life among mothers of children with disabilities are significantly different, depending on the demographic characteristics of such families.