소비자의 제품 지각 위험에 대한 기업연상과 효과: 지식과 관여의 조절적 역활을 중심으로

조현철,강석후,김진용,Cho, Hyun-Chul,Kang, Suk-Hou,Kim, Jin-Yong 한국마케팅과학회 2008 마케팅과학연구 Vol.18 No.4

Brown and Dacin (1997) have investigated the relationship between corporate associations and product evaluations. Their study focused on the effects of associations with a company's corporate ability (CA) and its corporate social responsibility (CSR) on consumers' product evaluations. Their study has found that both of CA and CSR influenced product evaluation but CA association has a stronger effect than CSR associations. Brown and Dacin (1997) have, however, claimed that there are few researches on how corporate association impacts product responses. Accordingly, some of researchers have found the variables to moderate or to mediate the relationship between the corporate association and the product responses. In particular, there has been existed a few of studies that tested the influence of the reputation on the product-relevant perceived risk, but the effects of two types of the corporate association on the product-relevant perceived risk were not identified so far. The primary goal of this article is to identify and empirically examine some variables to moderate the effects of CA association and CSR association on the perceived risk of the product. In this articles, we take the concept of the corporate associations that Brown and Dacin (1997) had proposed. CA association is those association related to the company's expertise in producing and delivering its outputs and CSR association reflected the organization's status and activities with respect to its perceived societal obligations. Also, this study defines the risk, which is the uncertainty or loss of the product and corporate that consumers have taken in a particular purchase decision or after having purchased. The risk is classified into product-relevant performance risk and financial risk. Performance risk is the possibility or the consequence of a product not functioning at some expected level and financial risk is the monetary loss one perceives to be incurring if a product does not function at some expected level. In relation to consumer's knowledge, expert consumers have much of the experiences or knowledge of the product in consumer position and novice consumers does not. The model tested in this article are shown in Figure 1. The model indicates that both of CA association and CSR association influence on performance risk and financial risk. In addition, the effects of CA and CSR are moderated by product category knowledge (product knowledge) and product category involvement (product involvement). In this study, the relationships between the corporate association and product-relevant perceived risk are hypothesized as the following form. For example, Hypothesis 1a($H_{1a}$) is represented that CA association has a positive influence on the performance risk of consumer. Also, the hypotheses that identified some variables to moderate the effects of two types of corporate association on the perceived risk of the product are laid down. One of the hypotheses of the interaction effect is Hypothesis 3a($H_{3a}$), it is described that consumer's knowledges of the product moderates the negative relationship between CA association and product-relevant performance risk. A field experiment was conducted in order to examine our model. The company tested was not real but imagined to meet the internal validity. Water purifiers were used for our study. Four scenarios have been developed and described as the imaginary company: Type A with both of superior CA and CSR, Type B with superior CSR and inferior CA, Type C with superior CA and inferior CSR, and Type D with both inferior of CA and CSR. The respondents of this study were classified into four groups. One type of four scenarios (Type A, B, C, or D) in its questionnaire was given to the respondent who filled out questions. Data were collected by means of a self-administered questionnaire to the respondents, chosen in convenience. A total of 300 respondents filled out the questionnaire but 207 were use

Disciplinary Session 8 / Sport Physiology / Physiological Effects of Physical Training : 최대산소섭취량 , 환기역치 및 환기역치 20% 이하의 운동강도에서 과산화지질 ( LPO ) 생성 및 항산화효소 ( SOD ) 활성도의 변화

조현철,김학렬 ( Hyun Chul Cho,Hag Lyeol Kim ) 한국체육학회 1998 국제스포츠과학 학술대회 Vol.1998 No.2

3차원 수중 물체인식 실험에 의한 다공질 압전 초음파 센서의 성능평가

조현철,이수호,박정학,사공건 ( Hyun Chul Cho,Su Ho Lee,Jung Hak Park,Geon SaGong ) 한국전기전자재료학회 1997 한국전기전자재료학회 추계학술대회논문집 Vol.1997 No.1

다공질 압전소자로 제작한 초음파 센서의 물체변위에 무관한 3차원 수중 물체인식 특성

조현철,이기성,박정학,이수호,사공건 ( Hyun Chul Cho,Kee Seong Lee,Jung Hak Park,Su Ho Lee,Geon SaGong ) 한국전기전자재료학회 1997 전기전자재료학회논문지 Vol.10 No.9

다공질 압전소자로 제작한 초음파 트랜스듀서와 신경회로망을 이용한 3차원 수중 물체복원

조현철,박정학,사공건 ( Hyun Chul Cho,Jung Hak Park,Geon Sa Gong ) 한국전기전자재료학회 1996 전기전자재료학회논문지 Vol.9 No.8

후쿠시마, 그 이후

조현철(Cho, Hyun-Chul) 광주가톨릭대학교 신학연구소 2013 神學展望 Vol.- No.180

2011년 3월에 일어난 일본 후쿠시마의 핵발전 사고로 핵발전은 다시 세계적인 현안으로 떠올랐다. 핵발전의 근본적인 문제점은 에너지를 얻기 위한 핵분열 과정이 우리가 살게 되어 있는 자연 질서를 깨뜨린다는 것이다. 다시 말해 핵분열은 자연 질서의 근본적 변형을 강제하는 폭력적인 성격을 지니고 있다. 핵발전의 다른 심각한 문제점들은 바로 여기서 비롯된다. 인간이 하느님의 모상으로 창조 되었다는 그리스도교의 신앙명제는 인간의 다스림의 성격과 한계를 규정해준다. 하느님의 모상인 인간은 하느님의 창조질서를 존중하고 보존하는 한도 내에서 자연을 다스려야 한다. 하지만 자연에 존재하지 않던 방사성 물질의 생성은 명백한 창조질서의 훼손이며, 따라서 인간의 다스림의 성격에 부합되지 않으며, 인간의 한계를 넘는 것이다. 피조물이라는 자신의 정체성을 부정하고 창조주의 영역을 침범하는 지식과 능력의 추구는 결국 인간에게 죽음을 가져올 뿐이다. 능력이 커질수록 인간에게 더욱 필요한 것은 자발적인 자기제한이다. 핵발전의 치명적인 문제점에도 불구하고 이를 고수하려는 배경에는 물질적 이익과 풍요에 대한 욕구가 존재한다. 하지만 무한한 하느님께 개방되어 있는 존재인 인간은 물질만으로는 결코 만족할 수 없다. 하느님 모상의 전형인 예수 그리스도는 인간의 궁극적 목표가 ‘하느님 나라’가 되어야 함을 알려준다. 여기서 하느님 나라의 가치 추구는 핵발전의 포기와 재생 가능한 대체에너지 확보를 위한 노력과 검약한 생활양식의 자발적 수용으로 나타나야 한다. 핵발전을 지지하는 흐름이 지배하는 세상에서 정의와 평화라는 하느님 나라의 가치를 추구하는 것은 결코 쉽지 않다. 하지만 예수가 세상에서 선포하고 구현했던 하느님 나라는 우리에게 굴하지 않는 희망과 헌신을 가능하게 해주는 힘의 원천이다. 특히 예수의 삶과 죽음은 하느님 나라의 구현을 위해 우리가 치러야 할 대가를 극적인 형태로 보여주며 그 부활은 우리의 헌신이 결코 헛되지 않을 것임을 확인해준다. Nuclear power emerged, once again, as a global, pending issue due to the Fukushima nuclear disaster in Japan in March 2011. A fundamental problem of nuclear power lies in the fact that the process of nuclear fission breaks the order of nature in which we are supposed to live. In other words, nuclear fission has an abusive character that forces a profound change in the natural order of the world. It is from here that other serious problems of nuclear power derive. The claim of Christian faith that human beings are created in the image of God lays down the nature and limits of human dominion. Humans must engage with the natural world insofar as the order of creation is respected and preserved. However, the generation of radioactive materials that did not exist before in nature evidently violates the order of creation, is not compatible with the nature of human dominion, and goes beyond the limits of what human beings ought to do. The pursuit of knowledge and power that denies human identity as a creature and transgresses the realm of the creator will only bring death to human beings. The more powerful human beings become, the more necessary voluntary self-limitation is. There exist desires for material profits and affluence behind our adherence to nuclear energy, despite its fatal problems. However, a human being who is open to God is not satisfied with material benefits. Jesus Christ, the exemplar of the image of God, teaches us that our ultimate goal must be the kingdom of God. In the present issue, the pursuit of the values of the kingdom must be manifested in the renunciation of nuclear energy, the efforts to secure renewable, alternative energy, and voluntary acceptance of a frugal lifestyle. It is not easy to seek justice and peace, the values of the kingdom, in the world where a current in support of nuclear power dominates. However, the kingdom of God that Jesus proclaimed and realized is the source of power for unyielding hope and dedication. In particular, the life and death of Jesus show in a dramatic manner what we must pay to realize the kingdom in the world, and his resurrection confirms that our commitment will never end in vain.

LB-DECK 콘크리트 바닥판의 구조거동 연구

조현철(Cho Hyun Chul),노병철(Lho Byeong Cheol),조규대(Cho Gyu Dae),곽종원(Kwark Jong Won) 대한토목학회 2006 대한토목학회 학술대회 Vol.2006 No.10

장기간 크레아틴과 호르몬 제재의 섭취가 반복 최대 운동시 무산소성 파워 및 혈액변인에 미치는 영향

조현철(Hyun Chul Cho) 한국발육발달학회 2003 한국발육발달학회지 Vol.11 No.1

정의ㆍ평화ㆍ창조보전

조현철(Cho, Hyun-Chul) 광주가톨릭대학교 신학연구소 2016 神學展望 Vol.- No.193

“수도생활의 적절한 쇄신이란 모든 그리스도인 생활의 원천과 그 단체의 초창기 영감으로 끊임없이 되돌아가는 것이며, 또한 변화하는 시대 상황에 적응하는 것이다”(『수도 생활 교령』 2항). 수도생활의 쇄신은 불변하는 수도생활의 원천에 언제나 충실한 채 변화하는 현실에 적응하는 것을 뜻한다. 프란치스코 교황은 2014년 11월 21일에 ‘봉헌생활의 해’(2014.11.30-2016. 2.2)를 선포하고, 수도생활의 의미와 중요성을 강조하며 수도자들을 격려하였다. 하지만 오늘날 봉헌생활을 위한 여건이 전반적으로 상당한 어려움에 처해 있는 것이 사실이다. 특히, 우리 사회를 지배하고 있는 물질주의와 소비주의 그리고 개인주의는 봉헌생활의 정체성 유지와 사명 수행을 어렵게 하는 주요한 사회적 요인들이다. 언제나 그렇지만, 상황이 어려워질수록 수도자들에게 봉헌생활의 쇄신을 위한 고민과 노력이 더욱 요청된다. 본고는 오늘의 현실에 적절히 응답하려고 하는 수도생활의 쇄신을 위한 신학적 성찰의 결과로 다음과 같이 전개된다. 첫째, 수도생활의 원천인 예수 그리스도의 삶을 하느님 나라에 대한 헌신으로 제시한다. 둘째, 오늘의 현실에서 하느님 나라의 구체적인 의미를 정의·평화·창조보전(JPIC)으로 제시한다. 하느님 나라의 구현은 세상에 대한 하느님의 의도가 실현되는 것이며, 하느님의 의도는 하느님의 창조질서에 새겨져 있다. 그렇다면, 하느님 나라의 실현은 창조질서의 보전에 있으며, 이것이 바로 정의이다. 그리고 평화는 정의의 열매다. 요컨대 수도생활 쇄신의 원리와 기본 방향은 정의·평화·창조보전으로 볼 수 있다. 셋째, 수도생활에 영향을 미치는 우리사회의 전반적 현실과 수도회의 현실을 신자유주의, 관계망 사회구조, 고령화와 성소 감소, 전통적 계층구조, 신자유주의의 영향, 사회적 위상 저하로 살펴본다. 넷째, 이렇게 파악된 현실의 맥락 안에서 수도생활의 쇄신 방안을 정의·평화·창조보전의 구현이라는 측면에서 제시한다. 구체적으로 사도직 재검토, 현존 사도직, 십자가 중심의 수도생활, 친교의 수도생활이 수도생활 쇄신의 지침과 방안으로 제시된다. “The adaptation and renewal of the religious life includes both the constant return to the sources of all Christian life and to the original spirit of the institutes and their adaptation to the changed conditions of our time”(Perfectae Caritatis, no.2). The renewal of religious life means adapting to changing realities while remaining faithful to the wellsprings of religious life. On November 21, 2014, Pope Francis proclaimed ‘the year of consecrated life’(2014.11.30-2016.2.2), thereby emphasizing the meaning and importance of religious life and encouraging religious. It is the case, however, that religious life is generally in considerable difficulties. The materialism, consumerism and individualism which prevail in our society are crucial social factors that make it hard to maintain the identity of religious life and fulfill its aims. Still, as is always the case, the more difficult the situation becomes, the more is the struggle and effort for the renewal of religious life demanded. This essay is a result of theological reflections on the renewal of religious life, reflections that seek properly to respond to today’s realities. It unfolds as follows. First of all, the life of Jesus, which is the source of religious life, is presented as dedication to the kingdom of God. Secondly, the concrete meaning of God’s kingdom in the context of today’s realities is presented in terms of justice, peace and the integrity of creation(JPIC). The realization of God’s kingdom is the realization of God’s intention for the world as imbedded in the order of creation. It consists, therefore, in the preservation of the integrity of creation. Justice means the preservation of creation, and peace is the fruit of justice. In sum, the principle and basic direction of the renewal of religious life can be regarded as focused on JPIC. Thirdly, we take a look at the realities of society at large and religious congregations themselves which have an influence on religious life, in particular: neoliberalism and networking social structure; aging and the decline in vocations; the traditional hierarchical structure of religious congregations; the influence of neoliberalism and the decline of the social status of religious. Fourthly, in the context of these realities, we present measures for the renewal of religious life in terms of the realization of JPIC. Concretely speaking, we propose as guidelines and a plan for renewal: the review of existing apostolates; the apostolate of ‘being together’; cross-centered religious life; and religious life of communion.

Multistage 20m Shuttle Run Test를 이용한 한국청년의 심폐지구력 예측 신뢰도와 타당도 검증

조현철(Hyun-Chul Cho),김성연(Sung-Yeon Kim) 한국생활환경학회 2009 한국생활환경학회지 Vol.16 No.4

The purpose of this research is to verify reliability and validity of predicting VO₂max by using Multi Shuttle Run Test. We measured 156 adults in twenties (male:90, female:66), They all tested GXT test and for MST we repeatedly tested for two times at a week interval to approve reliability (90 males, 29 females). The result of reliability according to the MST repeated test, second test was high on average than first test, and we could found it's reliance by 95% confidence interval through a correlation coefficient and repeat measurement error r = 0.87?0.90 (p<.05), 3.3-4.7%. The outcome of validity was underestimated equation than VO₂max measured direct in both men and women. We realized that either equation 1 and 2 was low validity from comparison of equation 1 and 2 confidence interval. Also, we found that in case of men, lower physical performance showed lower validity at overall verification and related evaluation. As a result, we recognised necessity of developing equation of Korean by considering age, physical characteristic, sex and other matter.