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한국식품의 GCC 시장진출을 위한 수출경쟁력 조사연구 - 사우디아라비아와 아랍에미리트를 중심으로 -
엄익란 ( Eum Ikran ),박유경 ( Park Yukyong ),이병서 ( Lee Byongseo ),조영찬 ( Jo Youngchan ) 한국외국어대학교 중동연구소 2018 중동연구 Vol.37 No.1
The purpose of this study is to identify promising Korean agricultural products for advancement in the Gulf Cooperation Council(GCC) food market with a focus on Saudi Arabia and the UAE, and to analyze the export competitiveness for the selected items based on KANO and TIMKO model. To this end, this study employed a focus group interview, participation in Dubai Food Festivals, face to face consumer sensory evaluation, and in-depth interviews with distributors from August 2017 to December 2017. The study found that dried fruit/vegetable chips, Korean traditional beverages and fresh food were competitive while Korean ethnic foods such as gochujang and tteokbokki were not well known. The study result suggests that the improvement of product favorability and purchase intention should be encouraged through food tasting, promotion and advertisement, and development of various recipes using ingredients familiar to local consumers.