국내 호텔과 외국 브랜드 레스토랑의 브랜드 제휴에 관한 연구

정규엽,손효경(Kyoo Yup Chung and Hyo Kyong S) 한국호텔외식관광경영학회 1998 호텔경영학연구 Vol.7 No.2

This paper introduces the concepts, worldwide trends, and proved pros and cons of the co-branding between hotels and branded restaurants; and examines important attributes and feasibility of co-branding for tourist hotels in Korea. The purpose of this study is to suggest strategies for enhancing business performances of F&B filed of tourist hotels in Korea. As an empirical study, questionnaire survey was conducted to identify relatives importances of attributes; correlation among investigated variables, e.g. factors, demographic variables, and price/value(dependent variable). and opinions for prospective co-branding affiliation between Korean tourist hotels and foreign branded restaurants. Through appropriate statistical analyses important findings and implications are suggested. The research result indicates that the co-branding will serve dual purposes of enhancing customer satisfaction and generating more revenue and profit of Korean tourist hotels.

Nolan의 단계 모형을 적용한 국내 호텔정보시스템(HIS) 실태 분석

정규엽(Kyoo Yup Chung),이경철(Kyung Chul Lee) 한국호텔외식관광경영학회 2002 호텔경영학연구 Vol.11 No.2

Nolan firstly adopted four-stage growth model in 1973, six-stage growth model in 1979, and revised six-stage growth model theory in 1983. Through the outcome of his research he classified the growth and the development of information system in a certain organization`s e.g hotel, into six stages. Also he verified that each stage has its benchmarks in terms of applied portfolio system, information system organization, information system planning and controlling, and users attitudes and related techniques to them. The purpose of this study is to understand the current state of Hotel Information System(HIS) in Deluxe hotels in seoul on the basis of Nolan`s stage growth model and search for major success factors and development model or management program for hotel. First, with the theory of Nolan stage growth model, it is impossible to discover overall stage of organization, but it is possible to diagnose the stage by the benchmarking variables. Second, there has been few research of HIS stage of hotels up until this time. It is meaningful to use inductive methodology, however, which applies academic theory to `real would` situation. Finally, it is revealed that HIS system deluxe hotels in Seoul is situated somewhere between 3rd and 5th stage.

고객 추구가치에 따른 호텔시장 세분화

정규엽(Kyoo Yup Chung),장세유(Se You Jang),김이종(Lee Chong Kim) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.2

호텔 EF ( Executive Floor ) 의 선택 속성에 관한 연구

정규엽(Kyoo Yup Chung),이병관(Byoung Kwan Lee) 한국호텔외식관광경영학회 2001 호텔경영학연구 Vol.10 No.3

The purpose of this study is to examine and analyze important attributes of the EF deluxe hotels in Seoul overall as well as satisfaction level, willingness of repeat visit, and recommendation. This research also examines factors that encourages customers to return to the hotel. In order to achieve this purpose of the study, researchers developed a survey instruments based on related literatures. Data was collected from 296 EF guests of 17 different deluxe hotels in Seoul. Major findings and implications are as follows: ·Pleasant guestroom atmospherics followed by flexibility of front desk operation are the most important attributes in the field of guestroom; and such attributes as cleanliness, appropriate temperature and lighting, early check-in and extended check-out, etc are considered to be important. ·In case of EFL, pleasant lounge atmospherics and facility are distilled into the most important attribute and, therefore, cleanliness and quietness, separation of non-smoking area, sufficient space, and brightness of lighting should be re examined and reinforced. ·Friendliness and professionalism of employee service as well as organization and placement of employees are another important area of reinforcement or remodeling.

국내 대학의 호텔경영학과 교과과정에 관한 연구

정규엽(Kyoo Yup Chung),이혜숙(Hae Sook Lee) 한국호텔외식관광경영학회 2000 호텔경영학연구 Vol.9 No.1

This cross-sectional study purports to examine the current college level hotel management curriculum via distribution of qualitative, retrospective questionnaires to hotel management graduates who are full-time hotel employees. This study finds that hotel management graduates believe that their respective hotel management curriculum needs: 1) make mare investment in the foreign language programs, 2) provide students with sufficient opportunities to participate in systematic hotel internship. Most graduates who responded to the questionnaire believe that Human Resources, Hotel Service Management, Hotel Marketing, Hospitality Management, and Hotel Operations were some of the most helpful courses offered by their respective colleges.

휴양지 호텔 선택 속성이 국내 이용객의 재방문 의사결정에 미치는 영향에 관한 연구

정규엽(Kyoo Yup Chung),이창호(Chang Ho Lee) 한국호텔외식관광경영학회 1999 호텔경영학연구 Vol.8 No.2

The major purpose of this study is to identify the resort hotel selection attributes influencing repeat business. The population of this study is local pleasure travelers staying at tourist hotels in Korea. The major findings and implications are as follows: ① The most important resort hotel selection variable is the `location and surrounding environment` factor dimension followed by the `guestroom service`, `facility and internal atmospherics`, `food and beverage quality and service`, `accessibility`, and `price` factor dimensions. ② The most powerful variable influencing repeat business of resort hotels is the `location and surrounding environment` factor dimension followed by `price` factor dimension. ③ It is revealed that Korean resort hotels should develop effective pricing strategy, e.g. price/value relationship, for inducing repeat business and obtaining more revenue.

호텔 브랜드 자산 측정 도구 개발

정규엽(Kyoo Yup Chung),김홍빈(Hong Bin Kim),이승헌(Seung Heon Lee) 한국호텔외식관광경영학회 2005 호텔경영학연구 Vol.14 No.3

외식업체의 전자상거래 식자재 구매 효율성

정규엽(Kyoo Yup Chung),최상철(Sang Cheol Choi) 한국호텔외식관광경영학회 2004 호텔경영학연구 Vol.13 No.4

This study tried to examine how to enhance the efficiency of e-commerce food purchasing in the food service industry. From expert panel meeting and the review of the research a research model and hypotheses were formulated. The research model consists of two dependent variables such as companies` intrinsic factors, for example, including employees, sales, venders, and purchasing items and efficiency factors, example operation, management, items; and an independent variables that necessary to change from off-line to on-line food purchasing to become a B2B. To analyze the survey, t-test, factor analysis, regression analysis etc. were conducted. As a result, the survey showed several findings on how food service companies can create management strategies for the cyber market in food purchasing, the food service industry has stronger perception on employees and items in terms of necessity to change from off- line to on-line food purchasing.

카지노 서비스품질이 자기효능감에 따라 세분화된 카지노시장에 미치는 영향

정규엽(Kyoo Yup Chung),곽강희(Gang Hee Guak),유승석(Seung Suk Yoo) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.1

The purpose of this study is to analyse determinants of markets segmented by self efficacy perceived by foreign tourists who have visited domestic casino establishment. In general, it is a fact that the Casino have involved more negative aspects than positive ones. However this perspective on Casino has resulted from being overlooked that the Casino has been contributing to an increasement of inbound tourism demand on national tourism level. Another goal of the study is to emphasize the outstanding role of Casino industry that has been done for a growth of domestic tourism demand to foreigners by positively changing Casino`s existing image with its bright aspects. To accomplish the aim of this study, An author applied MNL(MultiNomial Logit) model and identified an influence using a class of maximum-likelihood regression estimators for collected data. As a result, 4 cluster was classified as follows: negative counterpart efficacy, negative individual efficacy, positive individual efficacy, positive counterpart efficacy. Therefore author expect that the result will be provided marketing implications acquired from this study for facility suppliers. The purpose of this study is to analyse determinants of markets segmented by self efficacy perceived by foreign tourists who have visited domestic casino establishment. In general, it is a fact that the Casino have involved more negative aspects than positive ones. However this perspective on Casino has resulted from being overlooked that the Casino has been contributing to an increasement of inbound tourism demand on national tourism level. Another goal of the study is to emphasize the outstanding role of Casino industry that has been done for a growth of domestic tourism demand to foreigners by positively changing Casino`s existing image with its bright aspects. To accomplish the aim of this study, An author applied MNL(MultiNomial Logit) model and identified an influence using a class of maximum-likelihood regression estimators for collected data. As a result, 4 cluster was classified as follows: negative counterpart efficacy, negative individual efficacy, positive individual efficacy, positive counterpart efficacy. Therefore author expect that the result will be provided marketing implications acquired from this study for facility suppliers.

외래관광객의 만족도에 영향을 미치는 서울의 도시관광요소와 도시이미지

정규엽(Kyoo Yup Chung),김한선(Han Seon Kim) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.2

This research has been done to give some implications for city tourism revitalization by recognizing the importance of city tourism product using Seoul as research object by understanding Seoul`s city tourism, city image and the factors that affect city tourism. First, convenient facilities that are the basic of tourism since it gives positive effect on City`s unique image is concluded to be giving negative effects on Seoul tourism for they cannot aware the distinctions of Seoul city tourism. City tourism factors from city image that affects dynamic image are entertainment, location and infrastructure. Therefore, the enjoy and entertainment factors for tourists seem to be important factors in emphasizing the dynamic image of Seoul. Especially, from Seoul city tourism factors infrastructure affects all of city image. Therefore strengthening transportation, public security and road system is an important factor in improving Seoul city image. Second, all city tourism factors that foreign travellers directly experience are giving important effects to the satisfaction of foreign tourists. Therefor a general management of this is necessary. However, modernized image that can be the basic of a city is a pre-recognized factor that does not give distinction. Therefor this factor can be concluded to be not affecting Seoul tourism. Because of this, unique, pleasant and dynamic images from Seoul tourism factors have to be strengthened. In order to strengthen these kind of images, an efficient management of city tourism factors are necessary.