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재한 중국유학생의 교육관광요소가 관광자 만족과 행동의도에 미치는 영향 연구
김동준(Dong Joon Kim),전의숙(Ui Suk Jeon) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.2
This research is to find out ways to revitalize educational tourism that promotes minimizes the education side effects of Chinese students and maximizes development of personalities by maximizing the educational effects on tourism. We have conducted on the surveys by sampling 225 Chinese students in South Korea. We have researched on the type of educational tourism participation and the expectation on the educational tour site and the intention of tourist behaviors. We have applied a theoretical of the relationship between educational tourism factors and tourist`s satisfaction, tourist`s behavioral intention. From this, the conclusions are as follows. First, students have many experiences such as the training/group tour, family tour, individual travel, etc. Second, the factors of information and abundance had an influence on satisfaction. Third, tourist`s satisfaction has the closest connection with the intention of tourist behaviors. In conclusion, this research showed explicitly that educational tourism factors have a great effect on customer satisfaction and the behavioral intention through the empirical analysis.
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