보문 : 의복만족 척도: 소비자 생활주기적 접근

전경숙 ( Kyung Sook Jeon ),박혜정 ( Hye Jung Park ) 韓國衣類學會 2009 한국의류학회지 Vol.33 No.7

의복관여와 정보원 활용에 관한 연구

전경숙(Kyung Sook Jeon) 한국복식학회 2002 服飾 Vol.52 No.4

The degree of involvement was known to shape the types of decision- process behavior of consumers. The types of information search would be influenced according to the degree of involvement. The purpose of this study was to find out the fashion information sources used in clothing purchase, and to clarify the interrelationship of clothing involvement and information sources. The middle and high school girls in Seoul were the subjects of the study. The information sources were classified into three types: marketer-oriented, internal and personal sources. Fashion informations spreaded by mass media were the most diversely used by teens. Among fashion information sources, `my own thoughts and experiences` was counted as the most important one. And `interior and display of the shop` was more important than the other marketer-oriented informations. Clothing involvement in the aspect of pleasure/symbol showed meaningful correlation with the information of `street fashion`, but in the aspect of fashion consciousness, `fashion of movie stars and celebrities` was the most significant information source. It seemed that `fashion articles in the magazines` was used to reduce perceived risk in clothing purchase.

보문 : 시각제품에 대한 심미적 성향: 혁신성과 독립적 의사결정과의 관계

전경숙 ( Kyung Sook Jeon ),박혜정 ( Hye Jung Park ) 한국의류학회 2011 한국의류학회지 Vol.35 No.10

This study tested the validity of a three-factor model of the centrality of visual product aesthetics developed by Bloch, Brunel, and Arnold (2003) and explored the relationships between the centrality of visual product aesthetics and the relevant constructs. It was hypothesized that the path relationships including innovativeness and consumer independent judgment making are relevant constructs of the centrality of visual product aesthetics. Data were gathered by surveying university students in the Seoul metropolitan area (using convenience sampling) and 322 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, and regression analysis were conducted to analyze the data. The findings show the validity of the three factors (value, acumen, and response intensity) of the centrality of visual product aesthetics. Tests of the hypothesized path show that innovativeness influences the centrality of visual product aesthetics both directly and indirectly through consumer independent judgment making. Innovativeness positively influenced consumer independent judgment making and the three factors of the centrality of visual product aesthetics, whereas consumer independent judgment negatively influences the response intensity factor of the centrality of visual product aesthetics. The implications of these findings and suggestions for future study are also discussed.

보문 : 마켓 메이븐의 개념 및 소비행동적 특성

전경숙 ( Kyung Sook Jeon ),박혜정 ( Hye Jung Park ) 한국의류학회 2012 한국의류학회지 Vol.36 No.5

Market mavens are known as powerful consumers for the diffusion of market information in general fields. This study investigates the market mavens in fashion consumers. Data were gathered by surveying university students in Seoul, using convenience sampling; 312 questionnaires were used in the statistical analysis. This study proved that consumers recognized the existence of market mavens and the importance of market mavens` information and their evaluations. In regards to the demographic factors, the more clothing expenditures and family income then the higher the tendencies of the market maven. Market mavens were consumers who were aware of marketer`s persuasion but showed no differences in marketplace interfaces. Market mavens were particularly interested in dressing styles and were highly convinced in their abilities to make fashion decisions.

보문 : 글로벌 소비자문화 수용성에 관한 연구 -타당성과 소비자동조성 및 글로벌 패션브랜드 구매태도와의 관련성

전경숙 ( Kyung Sook Jeon ),박혜정 ( Hye Jung Park ) 韓國衣類學會 2009 한국의류학회지 Vol.33 No.9

텍사스 주 러벅시의 지역성, 성장 자원과 지속가능한 도시 만들기

전경숙 ( Kyung Sook Jeon ) 한국도시지리학회 2013 한국도시지리학회지 Vol.16 No.3

Recently, the major issues among urban researches include downtown decline, regeneration and sustainable growth. Lubbock, the case study area for this research, is the center of the South Plains region, which is located in northwestern Texas. Since its establishment in the 1890s, Lubbock has grown rapidly and now has a metropolitan area population of 229,573 (2010). Early growth was agriculturally-based, but nowadays the city economy is diverse, with strong education, medical and diverse manufacturing sectors in addition to agriculture. The growth comes from the local spirit of American democracy and civic promotion. These days, the city center lost its importance as suburbanization and relocation of retail functions to highway-oriented shopping malls took place. Urban regeneration is taking place in the city center. Several plans have been or are being implemented to focus redevelopment in economically disadvantaged areas of the city. Private urban regeneration in Texas Tech University area in cooperation with the city has been successfully implemented. But downtown has not yet restored its lost vitality. In this paper, I analyze the making of sustainable city based on urban characteristics and potential resources for urban growth in Lubbock, namely geographical and historical characteristics, resident`s unique spiritual heritage. In the future, it needs the more positive and supportive policies that harmonize multi-ethnic, multicultural, and aging society. Also, it needs the preventive policies that resolve social and economic inequality through the investment in education and welfare. The result will be available for the desirable urban design in academic and practical terms.

보문 : 역할완화소비와 선행변수

전경숙 ( Kyung Sook Jeon ),박혜정 ( Hye Jung Park ) 한국의류학회 2010 한국의류학회지 Vol.34 No.7

관계적 접근을 통한 공공성 기반의 지속가능한 도시재생 - 광주광역시를 사례로 -

전경숙(Kyung-Sook Jeon) 대한지리학회 2020 대한지리학회지 Vol.55 No.1

본 연구의 목적은 장소 진정성‧공공성‧글로벌 장소감 기반의 관계적 접근을 통해, 지속가능한 도시재생 가능성을 발견하는 것이다. 연구대상지역은 광주광역시이다. 광주는 오랜 역사를 지닌 지역 거점도시로서, 최근 도시의 주요 이슈인 세계화‧도시재생이 두드러지는 도시 중 하나이다. 주된 연구방법은 문헌조사와 현장조사이다. 연구목적을 위해서 먼저 지리적 사상‧사건의 흔적을 통해, 관계적 구성과 시공간 맥락의 변화를 이해하였다. 다음으로 장소 진정성‧공공성‧글로벌 장소감 관점에서 도시재생 아이디어를 도출하였다. 도시재생이란 도시 공동체의 주체인 주민들의 자발적 참여, 다른 주체의 존재성도 포용하는 지속가능한 도시공동체 만들기이다. 향후의 보다 나은 도시재생을 위해 다음과 같이 제안하였다. 첫째, 도시재생은 완성되는 것이 아니라 지속되는 것이다. 그러므로 주민들의 일상적인 삶의 경험과 상상을 토대로 시행되어야 한다. 둘째, 도시재생은 도시 전체의 연계성을 고려한 통합적 관점에서 진행되어야 한다. 셋째, 도시재생은 현재까지의 시공간 맥락과 조화를 이루는 자연스런 맥락으로 진행되어야 한다. 넷째, 도시재생은 개방성과 포용성 기반의 공동의 이익 즉 공공성 관점에서 진행되어야 한다. The purpose of this project was to discover the possibility of sustainable urban regeneration through the relational approach centered on the authenticity of a place, publicness and a global sense of place. The study area of this project is Gwangju Metropolitan City. Gwangju is a regional hub city with a long history, and is one of the cities where globalization and urban regeneration, which are the main issues of the city, are outstanding. The main research methods are literature research and field surveys. For research purpose, First, the relational composition and the changing process of time-space context were understood through the traces of geographical events and incidents. Second, urban regeneration ideas were derived from the viewpoint of the authenticity of place, publicness and a global sense of place. Urban regeneration is the creation of a sustainable urban community by the voluntary participation of the residents as the main subjects of the urban community while embracing the existing other subjects. For the better urban regeneration projects in the future, the following is proposed: First, urban regeneration is not a completed project but an ongoing process. Therefore, it should be implemented based on the daily life experiences and imaginations of the residents. Second, urban regeneration should be implemented from an integrated perspective that takes in the connectivity of the whole city. Third, urban regeneration should proceed in a natural context that is in harmony with the time- space contextual process to date. Fourth, urban regeneration should be carried out from the publicness with the common interests, based on openness and inclusion.

논문 : 담양군 창평면의 슬로시티 도입과 지속가능한 지역 경쟁력 창출

전경숙 ( Kyung Sook Jeon ) 한국도시지리학회 2010 한국도시지리학회지 Vol.13 No.3

본 연구에서는 담양군 창평면의 슬로시티 자원과 프로그램 고찰을 통해 지속가능한 지역 경쟁력 창출에 접근하고자 하였다. 창평면은 광주광역시에 인접한 인구 4,000여명의 취락지역이다. 그러나 사림문화의 중심지, 임란과 한말의 의병운동 중심지, 호남 근대교육의 요람으로서 매력적인 지역이다. 특히 창평면 삼지내마을에는 전통 양반가옥과 돌담, 전통 장류, 한과, 쌀엿, 국밥 등 고유의 자원이 풍부하여, 전통 문화·음식·자연을 중시하는 슬로시티 철학 및 목적에 부합된다. 우리나라에서 슬로시티는 매력적 지역 이미지 요소로 작용하고 있다. 그러나 주민 대신 관 주도로 슬로시티 인증이 진행되어, 아직 진정한 슬로시티라 할 수는 없다. 슬로시티는 지역 및 주민의 정체성과 자긍심 고취, 공동체 생활과 삶의 질 향상, 나아가 지속가능한 공동체 형성을 통해 지역 경쟁력을 창출하게 된다. 따라서 창평 슬로시티도 장기 계획, 주민 참여, 주민 주도형 비전과 전략 구안, 실천이 전제 되어야 한다. 그리고 신중한 고증과 복원, 스토리텔링, 진정성, 선택과 집중 개발 등 다양한 전략을 창출해야 한다. The purpose of this study is to raise the sustainable regional competitiveness of Changpyeong based on the analysis of slow city resources and promotion programs. Changpyeong is a rural settlement of about 4,000 inhabitants, which is adjacent to Gwangju metropolis. But it is the attractive region that was the heart of protection movement against Japanese military invasion in Joseon and righteous movement against the last Japanese rule. Also, the region played an important role as the birthplace of modern education system in Cholla Province. Most importantly, Samjinae village represents main characteristics as a slow city, with traditional houses and stone walls, traditional fermented sauces, rice-taffy, Korean traditional sweets and cookies, boiled rice served in soup, etc. These characteristics chime in well with the philosophy and purposes of slow city putting high importance on nature, traditional culture and food. The title of the authentic slow city acts as an attractive image element in Korea. But it is not a true slow city lacking in improved residents` consciousness. Changpyeong slow city movement has to improve regional competitiveness on the basis of residents` local identity, pride, community life, quality of life, and sustainable community. And the diverse strategies like storytelling, authenticity, and target development, etc. should be followed. They must be based on the careful research and restoration.

지속가능한 도시 재생 관점에서 본 광주광역시 폐선부지 푸른길공원의 의의

전경숙 ( Kyung Sook Jeon ) 한국도시지리학회 2009 한국도시지리학회지 Vol.12 No.3