기업의 사회적 책임활동 참여와 성과

장정 ( Jing Jiang ),이형택 ( Hyungtaek Lee ) 충북대학교 산업경영연구소 2018 産業과 經營 Vol.31 No.1

지금까지 사회적 책임활동을 대부분의 연구에서는 주로 기업차원에서 이루어지던 사회적 책임활동에서 더 나아가 최근에는 기업의 조직구성원 개개인의 사회적 책임활동의 참여를 이끌어내려는 노력이 이루어지고 있다. 이를 통해 내부구성원의 자긍심과 소속감을 높여 임직원들의 조직만족과 조직몰입을 향상시킬 수 있다는 이점이 있음에도 불구하고, 사회적 책임활동을 다루고 있는 기존의 대다수 연구들은 기업차원에서의 사회적 책임활동을 주로 다루고 있는 실정이다. 이에 본 연구에서는 조직구성원 개인의 사회적 책임활동을 활성화시키는 요인을 밝히고, 이러한 개인적 차원에서의 사회적 책임활동이 직무만족과 조직몰입에 어떠한 영향을 미치는지를 확인하고자 하였다. 중국에 진출해 있는 한국기업의 현지 중국인종업원들의 사회적 책임활동과 관련한 설문조사를 실시하였으며, 그 결과 개인차원의 사회적 책임활동을 활성화시키는 요인은 혁신적 조직문화, 최고경영자의 윤리적 가치관, 직원 개개인의 윤리적 가치관 등이 있는 것으로 확인되었다. 또한, 조직구성원 개개인의 사회적 책임활동은 직무만족과 조직몰입을 높이는 역할을 수행한다는 점이 밝혀졌다. The purpose of this study can be summarized as follows. First of all, to verify the effects of the corporate social responsibility and the individual level of social responsibility activities on organizational effectiveness respectively (fulfilling of duties, organization engagement). Second, a comprehensive model were set up for the main factors such as influencing the global corporate social responsibility, choosing an Innovative Organization Culture, transformational leadership, the CEO's ethical values as well as the staff personal ethical values, and try to find out the influence of those factors to the corporate social responsibility and the individual level social responsibility respectively. Based on previous studies, authors proposed the integrated study model which should be tested empirically in the future.

CSR활동 참여성과 연구

장정(Jing Jiang),이형택(Hyoung-Taek Lee) 한국무역학회 2017 貿易學會誌 Vol.42 No.2

중국의 특급호텔과 중저가 호텔의 서비스품질과 사회적 책임활동이 재방문의도에 미치는 영향

이형택 ( Hyung Taek Lee ),장정 ( Jing Jiang ) 한국유통경영학회(구 한국유통정보학회) 2012 유통정보학회지 Vol.15 No.6

본 연구는 중국의 특급호텔과 중저가호텔을 대상으로 서비스품질과 사회적 책임활동이 호텔이미지와 재방문의도에 어떠한 영향을 주는지를 밝히기 위한 것이며, 이를 위해 특급호텔 158부, 중저가호텔 165부를 분석하여 연구 가설을 검증하였다. 검증결과, 특급호텔의 경우에는 호텔의 기술적 품질, 기능적 품질, 환경보호 및 소비자 보호가 모두 호텔 이미지에 정의 영향을 미치는 것으로 나타났다. 또한, 호텔 이미지는 고객만족도 및 재방문의도에 모두 정의 영향을 미치고 고객만족도가 재방문의도에 정의 영향을 미치는 것으로 나타났다. 둘째, 중저가 호텔의 경우에는 호텔의 기술적 품질, 환경보호, 재방문의도 모두 호텔 이미지에 정의는 것으로 확인되었다. 셋째, 호텔 등급에 따라 기술적 품질이 호텔 이미지에 미치는 영향의 차이는 큰 것으로 나타났다. 또한, 중저가호텔을 이용하는 고객들은 특급호텔 이용자들에 비해 환경보호활동을 중요하게 인식하고 있는 것으로 확인되었다. 이와 달리, 소비자 보호활동의 경우에는 특급호텔 이용고객들에게 더욱 중요하게 인식되는 것으로 나타났다. In this study, authors tried to reveal the relationship between Chinese hotel`s service quality, social responsibility and revisit intention In addition. we attempt to disclose the moderating role of hotel rating. A survey was conducted from the customers of the Super-Deluxe hotels and the Economy hotels in the region Beijing and Weihai. About 200 questionnaires were distributed to each kind of hotel, and the returned questionnaires were 158 and 165 for the Super-Deluxe hotels and the Economy hotels, respectively, and at the next stage all of them would be verified using SPSS 12.0 software. The results of this study suggest a great deal in terms of practical lot, and the specific details will be explained as follows. First, the Super-Deluxe hotel customers agreed that both of technical quality and functional quality were significantly important. Second, the Super-Deluxe hotels and Economy hotels customer agreed that both of consumer protection and environmental protection were important, but ``he customers of the Super-Deluxe hotels were prefer to focus more on the consumer protection activities. Third, if the technical quality of Economy hotel affected in the hotel`s image, a significant positive (+) showed that the influence functional quality was not significantly affected. Fourth, the customers of economy hotels consisted of backpackers, students, and civil servants in young layer of social responsibility activities have been found to be relatively more important on the consumer protection activities for environmental protection activities.

중국대학생의 개인적 특성과 환경적 특성이 유통업 분야 창업의지에 미치는 영향

이형택 ( Hyung Taek Lee ),장정 ( Jing Jiang ) 한국유통경영학회(구 한국유통정보학회) 2013 유통정보학회지 Vol.16 No.6

본 연구에서는 중국대학생들을 대상으로 개인적 특성(기업가정신)과 환경적 특성이 유통업 관련 창업의지에 미치는 영향력을 확인하기 위해 북경과 하남성의 대학생들을 대상으로 설문조사를 실시하였으며, 연구가설을 검증하였다. 연구결과 중국대학생들의 개인적 특성 중에서 혁신성향, 성취욕구등이 창업의지를 높이는데 많은 영향을 미치는 것으로 확인되었다. 또한, 환경적 특성 중에서는 네트워크의 역할이 중요한 것으로 밝혀졌다. 한편, 창업유형에 따라 각 독립변수들이 창업의지에 미치는 영향력에 차이가 발생하였는데, 특히 상대적으로 위험이 크고 비용이 많이 요구되는 독립형창업의 경우에 더욱 높은 수준의 성취욕구, 혁신성향이 요구되는 것으로 확인되었다. 이와 같은 연구가설의 검증결과는 대학생들의 유통업 관련 창업의지를 높이기 위해서는 개인적 특성에 따라 차별화된 교육이 이루어져야함을 의미한다. 즉, 독립형창업의 경우에는 성취욕구와 혁신성향이 높은 대학생들을 대상으로 그에 적합한 창업교육이 이루어져야 하지만, 상대적으로 위험성이 낮은 프랜차이즈창업의 경우에는 성취욕구와 혁신성향이 그리 중요하지 않은 것으로 확인되었다. This study examines factors that have effect on entrepreneurial intention for distribution area of Chinese college students and focuses on the moderating effects of start-up type. The results show that both individual characteristics(need for achievement, pursuit of innovation) and environmental characteristic(network) significantly effect on entrepreneurial intention. Additionally, authors examines moderating effects of start-up type between each independent variables and entrepreneurial intention. The results clearly show there are significant moderating effect of start-up type. This result means that when start-up type is independent, start-up assistance in Beijing is a significant factor to entrepreneurial intention, but start-up assistance in Henan is not a significant factor to entrepreneurial intention. Therefore, when start-up type is independent, Chinese college students in local cities like Henan need more support to improve entrepreneurial intention than when start-up type is franchise chain.

컨버전스 신제품개발과 신제품 성과 간의 관계를 조절하는 요인들에 관한 연구 -한국과 중국기업들을 대상으로-

김지대 ( Ji Dae Kim ),장정 ( Jing Jiang ),송영욱 ( Young Wook Song ) 한중사회과학학회 2011 한중사회과학연구 Vol.9 No.1

This paper has the following objectives. First of all, it delineates several contextual factors which are regarded to play an interactive role in the relationship between the organizational efforts for the new convergence product developments and their performance outcomes. It, then, attempts to verify empirically the interactions effects among those variables. Through a thorough literature review, this study identifies four major research streams on the issues of new convergence product such as 1. resource based view(technology and marketing capabilities), 2. value innovation(value innovative product development strategy), 3. organizational learning(exploratory and exploitative ones), and 4. project management(flexible and formal development method). This study intends to empirically analyze their interaction effects of the numerous variables identified by the four research perspectives in the relationship between the new convergence products efforts and their performance outcomes. Second of all, this study tries to assess the generalizability of the findings; this study decomposes the sample by nationality and analyzes if differences do exist between South Korea and China. This study surveyed over 310 companies from the two countries. An analysis of 262 companies` responses indicates that the contextual variables having a positive effect on the successful outcomes are as follows; technology capabilities, marketing capabilities, exploratory learning, exploitative learning, formal development management and flexible development management. As hypothesized, interestingly, contextual variables having moderating effects with a statistical significance in the relationship are quite different in the two countries.

중국 소비자의 산짜이(山寨)제품 구매의도에 영향을 미치는 요인 -소비윤리의식의 조절효과를 중심으로-

송영욱 ( Young Wook Song ),장정 ( Jing Jiang ),김지대 ( Ji Dae Kim ) 한중사회과학학회 2010 한중사회과학연구 Vol.8 No.3

Recently, the counterfeit products, called as ``Shanzhai``, are very popular in China. And, evidently, while the use of counterfeit products has a negative influence on the Chinese economy in general, few researchers have paid attention to the critical issue in China. Thus, the authors intend to analyze various factors which may influence the attitude and purchase intention of counterfeit products. Second, the authors are aiming at identifying whether the consumer ethics plays as a moderating role in the relationship between the attitude and purchase intention in the context of the counterfeit products. For the purpose of empirical validation of several stated hypotheses, answers out of 339 respondents were used and various statistical analysis were adopted. Most of the hypotheses were accepted except for the influence of the reference group towards the attitude. As one of the novel contribution to the understanding of Chinese counterfeit market and consumer behavior, we found that the consumer ethics has played a significant moderating role in the relationship between consumers` attitude towards counterfeit products and purchase intention. At the conclusion section, we provide several implications that could be applicable for the regulatory body, end-users, and consumers` right protection agencies as well as numerous product manufacturers.

중국과 한국소비자의 대형할인점에 대한 점포태도와 충성도의 결정요인

이형택(Hyoung-Taek Lee),장정(Jiang-Jing) 한국무역연구원 2014 무역연구 Vol.10 No.1

This study is about the effects of social responsibility activities of the discount stores on the attitudes of consumers towards the stores. The specific purpose of this study are as follows. First, this research is to prove the factors that the consumers who are using the large discount stores affect the store s attitudes, and the effects of the store s attitudes on the consumer s loyalty. Especially, it s to find the differences between the Chinese consumer and Korean consumers. Second, it is to prove whether the corporations social responsibility can be a meaningful moderator between attitude and consumer s loyalty. Finally, this study is to present proper strategy that maximize the consumer loyalty to the discount stores based on the empirical results. The survey was performed to consumers who use E-mart in South Korea and consumers who use Wal-Mart in China in order to disclose the relationships among variables. As a result of comparative study, various meaningful relationships were revealed. Based on these findings, we proposed best stores strategy and implication which can be helpful to extend global distribution market.