환경과 자원의 제약 조건하에 중국 중소기업의 자체브랜드 개발 전략 선택에 관한 연구

장용운(Yong-Woon Jang) 글로벌경영학회 2016 글로벌경영학회지 Vol.13 No.3

중국의 기술형 중소기업은 자체브랜드 설계가 아직 부족한 편이다. 또한 제조산업에서 글로벌 가치사슬의 최하단에 존재함으로 기업의 생존은 더욱 어려움을 겪고 있다. 본 연구는 자원기초이 론과 전략매칭이론을 기초로 하여 중국 기술형 중소기업이 자원과 환경의 제약 조건 하에 단기적인 측면에서 중소기업이 자체적인 경쟁우위를 찾고자 하는데 연구의 초점을 두었다. 중소기업으 로서 브랜드 설계가 어렵지만 브랜드 OEM, 브랜드 임대, 브랜드 공유, 브랜드 연맹 등 전략을 고려하여 자사의 브랜드 설계와 자원의 축적에 도움이 되는 전략을 선택하는데 있어 경쟁우위를 찾을 수 있음을 본 연구에서는 설명하고 있다. 또한 본 연구는 TOPSOIS 분석 방법을 이용하여 외부환경과 내부환경이 브랜드 성장에 있어서 효율적인 방안을 모색하였다. 따라서 본 연구는 환경과 자원의 제약 조건하에 중국 기술형 중소기업의 자사 브랜드 개발과 성장을 도모하고 전략적 모델을 선택하는데 조금이나마 기여하고자 하며 마지막으로 중국 로컬회사의 성공사례를 통해 본연구의 논의를 구체화 시켰다. Case the lack of OBM, SMEs in most developing countries, especially in China, insert themselves into the bottom-end of GVC by means of manufacturing. They can keep themselves sustained, but fall into the status of “Slowly Growth”. According to strategic match theory and resource-based theory, this paper points out under resource and environment dual constraint, although SMEs can t directly create OBM immediately, but they can follow the strategic paths to create OBM step by step, such as brand alliance, brand analogy, brand sharing, brand leasing, and OEM etc. Then the SMEs could summarize resource and capability to create their own OBM. Based on TOPSIS model, and taking the internal resource, external environment and enterprise growth stage as dimension, this paper develops a strategic selection model for SMEs to building OBM under dual constraint - resource and environment. The model is used to explain brand strategic selection the Chinese enterprise which name as “Yili”.

미용사의 자기효능감이 자기 주도적 학습과 주관적 행복에 미치는 영향

장용운 ( Yong-woon Jang ),박은준 ( En Jun Park ) 한국미용학회 2020 한국미용학회지 Vol.26 No.5

The purpose of this study is to examine the relationship between self-efficacy and self-directed learning of cosmetologists and selfefficacy and subjective happiness. For demonstration analysis, a self-filled questionnaire method was used for beauty workers and experienced beauty workers in Seoul and some parts of Gyeonggi Province, and a total of 400 questionnaires were used as final analysis data. As a result of analyzing the data, the gender was 30 for women, the undergraduate degree for high school graduates was higher, the major was to be separated, and the marital status was high. Appeared high. As a result of investigating each dimension of self-efficacy, self-directed learning, and subjective happiness, factor analysis and reliability analysis were conducted to verify the validity and reliability of self-efficacy items, and the result was ‘self-regulating efficacy’ and ‘academic efficacy’. Self-directed learning appeared as ‘cognitive/ personality’ and ‘environmental’ factors. The factors derived for subjective happiness were ‘internal growth’, ‘reducing negative emotions’, and ‘enhancing self-esteem’. This study examined the effects of self-efficacy of a cosmetologist on self-directed learning and subjective happiness. Through these results, the relationship between self-efficacy, self-efficacy and self-efficacy that loves and respects oneself, and subjective happiness It is significant that by grasping and knowing what are the important factors affecting a hairdresser's euphoria, they have presented an empirical way to enhance their ability. However, there were restrictions on generalizing the scope by conducting it on hairdressers, beauty majors and graduate students in Seoul and parts of Gyeonggi Province. In addition, 84% of the research is women, and 72% are in their 30s, so it is expected that the gender ratio and age ratio of men and women will be evenly analyzed in the future.

헤어살롱 소비자의 신뢰도가 만족도에 미치는 영향

장용운(Yong-Woon Jang),박은준(Eun-Jun Park) 한국인체미용예술학회 2020 한국인체미용예술학회지 Vol.21 No.1

This study investigated the effects of hair salon reliability on customer satisfaction. For this, a self-administered questionnaire was distributed among hair salon customers in Seoul and bundang-Gyeonggi. For data collection, a total of 575 questionnaires were distributed and collected. Excluding two poorly answered ones, 573 copies were used for final analysis, and the results found the following: As hair salon reliability increased, customer satisfaction improved. The research results are as follows. First, as a result of examining demographic characteristics, females were the highest in their 30s. Marriage was married, occupation was professional, and the average monthly income was 2 million won to less than 3 million won. Second, reliability verification of reliability and satisfaction was found to be no problem, and reliability was derived from three subfactors of technology trust, service trust, and price trust, and satisfaction was derived from one subfactor. Third, as a result of examining the effect of reliability on satisfaction, service trust showed the biggest influence on satisfaction among sub-factors of reliability. As all variables of service trust, technology trust, and price trust increased, satisfaction also increased. It’s anticipated that based on the above results, hair salons can improve customer satisfaction, increase revisit rates and even promote the growth of the beauty salon market.

Research on pricing strategy of overseas strategic acquisition of Chinese central enterprises

Yong-Woon Jang(장용운) 한국SCM학회 2018 한국SCM학회지 Vol.18 No.2

With the development of China’s economy, more and more enterprises start seeking M&A(Mergers and Acquisitions) under the encouraging policies of the government, to gain synergistic effects. To survive the fierce competition and be an international enterprise, they need to take part in M&A as well as making investment abroad, because many resources are occupied by well-developed companies. This is not only for enlarging the scale, most importantly, for helping the company make a transition. Through this, these companies could make a lot of achievements like enlarging the scale, expanding the market, introducing advanced technology and popularizing their brand. This article chooses an identical case in the history of international M&A, which has also been the largest case, to study the reasons of this acquisition. With the review of former studies and books in this regard, this article analyzes the synergistic effects of this case in the field of economy, technology, management and finance, to help management staff in Chinese companies better understand synergistic effects.

빅데이터 기반 전시 활용가능한 도로정보체계 구현 모델 연구

김용훈(Yong Hun Kim),박래혁(Lai Hyuk Park),장선민(Seon Min Jang),김연석(Yeon Seok Kim),장용운(Yong Woon Jang),최현경(Hyun Kyung Choi),조성래(Sung Rae Cho) 한국통신학회 2016 한국통신학회 학술대회논문집 Vol.2016 No.6

A Study on Dynamic Relation between Fund Flows and Returns

류현욱(Ryu HyunWook),장용운(Jang Yong Woon) 글로벌경영학회 2016 글로벌경영학회지 Vol.13 No.4

Although the U.S. Federal Government decided to hold the base rate for the month of June, 2016, equity funds have experienced capital outflows due to Brexit uncertainties. In the generality of cases, timing of U.S. interest rate change and major commodities’ value are an important drivers of capital inflows; but, in the real world, the flows have reacted more to one over the others. Thus, it is meaningful to conduct a fundamental approach between key variables, in other words, finding primary drivers. The discussion under which capital inflows and/or returns are controled has been effective in practice. We derive a VAR approach to the dynamic relationship between fund flows and fund returns for the daily sample data from June of 2015 to August of 2016. The results show capital flows are followed by fund returns at statistically significant levels. As with the policy-makers, concentrating more on products and/or product-makers would be more effective concerning capital flows. An example is providing tax incentives since test results show that the higher the returns, the more the money flows into the financial markets. 아직은 발전단계에 있는 국내 펀드는 다양한 형태로 상품화 될 수 있으며 각각의 특성에 따라 투자자의 이해를 구분지어 살펴볼 수 있다. 펀드의 수익률은 투자자의 반응에 따라 달라질 수 있다는 것이 오랜기간 학계의 관심을 끌었으며, 반응의 결과값인 현금흐름(capital inflow)으로 나타날 수 있다는 것이다. 다만 두 변수가 내생성(endogenous)을 보임으로 상호 영향관계를 속단하기 어려운 측면이 있다. 본 연구는 국내에서 판매되고 있는 펀드상품의 일부를 분석하고 투자자들의 관점에서 직접적인 요인을 분석하기 위해 시계열 모형을 설정하여 살펴보았다. 핵심변수 간의 내생관계를 고려하여 VAR 모형으로 분석한 결과, 성과가 높은 펀드에서 수익률이 펀드유입에 선행한 것으로 나타났다. 이는 피드백효과로 해석하는데 한계가 있으나 투자시장에서 펀드수익률이 자본이동의 핵심요인이 될 수 있음을 확인하였다. 2008년 금융위기 이후 변동성이 확대되고 불확실성이 증대된 금융시장으로 안정적인 자금유입을 강화하기 위해서는 요인분석이 필요한 바, 수익률로의 기제를 확인하고, 나아가 금융시장활성화에 기여했다는 점에서 본 연구의 의미를 찾을 수 있다. 다만, 장기적 안정성 검토 등 분석모형에 대한 추가검토 및 세제변수 등 외생변수의 투입을 통한 얻을 수 있는 세밀한 해석은 추후과제로 넘기도록 한다.

대학생과 사회초년생의 경제교육이 경제관념 및 소비행동에 미치는 영향

박정우(Park, Jung Woo),장용운(Jang Yong Woon) 글로벌경영학회 2014 글로벌경영학회 학술대회 발표논문집 Vol.2014 No.2

경제교육은 올바른 경제관념 정립을 위해 중요한 교육과정이다. 올바른 경제관념은 경제활동을 실시하는 사회구성원에게 합리적인 경제 의사결정을 실시 할 수 있도록 하고, 이것은 개인차원에서 시작하여 사회전체 경제의 건전성에 기여 할 수 있는 발판이 될 수있다. 또한 경제의 건전성의 바탕은 올바른 소비행동에서 시작 된다고 할 수 있다. 따라서 경제교육과 경제관념 및 소비행동의 인과관계에 대해 실증적으로 살펴볼 필요성에 따라 본 연구는 대학생과 사회초년생 239명의 응답을 바탕으로 하여 연구 분석에 사용하였다. 연구 결과 경제교육에 대한 이해, 지식 습득 빈도 등 교육 수준이 높을수록 경제관념 또한 높게 나타났으며, 경제교육과 경제관념은 합리적 소비행동에 정(+)의 유의미한 영향을 주고 있었다. 반면 비합리적 소비행동에는 부(-)의 유의미한 영향을 주고 있어, 무분별한 소비행동을 자제시키고 올바른 소비행동을 유도하는 효과가 있는 것으로 나타났다. Economic education is important curriculum to increase right economic literacy. Right economic literacy can guide people who social member to reasonable decision making, and it starts from personal dimension to the overall social economic that contribute to makes healthy structure. And heathy of economic based on right consume behavior, so there is a need to find out empirical relationship among economic education, economic literacy and consume behavior. on this study, collecting 239 samples from university student and starting out in career people to use research analysis. Result of empirical study show us that understanding of economic education and knowledge learning frequency which is related with level of economic education can increase economic literacy. Also economic education and economic literacy has positive effect on reasonable consume behavior. On the other hand, economic education and economic literacy has negative effect on non-reasonable consume behavior, so it decrease random consume behavior and increase right consume behavior

미용교육 성인학습자의 특성에 따른 평생학습 참여 동기

민향숙 ( Hyang-sook Min ),장용운 ( Yong-woon Jang ),박은준 ( En Jun Park ) 한국미용학회 2021 한국미용학회지 Vol.27 No.3

The purpose of this study is to find out the motivation for participation in lifelong learning according to the characteristics of adult learners in beauty education. For empirical analysis, cosmetic colleges, graduate students, cosmetary and cosmetosis experienced students were used for self-entry questionnaires, 400 were used as final data, and statistical programs were analyzed using SPSS 22.0. Through the results of the study, it was possible to find out what motives are for the lifelong learning of adult learners in beauty education. It can be seen that those in their 60s, who are relatively high in age, have a goal-oriented desire to perform more professionally about their degree, qualifications, expertise, and current situation than in their 30s, and that they choose the learner's path to reach the goal. In addition, beauticians with graduate school or higher educational background chose the learner's path for self-realization and satisfaction with their life, and the learner's academic ability did not affect the relationship orientation such as belonging and making new friends. The higher the average monthly income, the more often the learner participates in learning, which is the same as the economic margin supported by the older adult learners. It is believed that learners do not learn for another affiliation and new relationship because they have relationships and affiliations that have been accumulated for a long time. The longer the lifelong education program participates, the greater the desire for self-actualization for learning, and it is believed that the desire to acquire knowledge in various fields as well as beauty and to obtain a sense of satisfaction in life through the acquisition of new knowledge.

Lyapunov Optimization 기반 RF-SWIPT 시스템의 에너지 효율에 관한 연구

이철(Lee Cheol),박준영(Park Jun Yeong),장용운(Jang Yong Woon),최종윤(Choi Jong Yun),조성래(Sung Rae Cho) 한국통신학회 2018 한국통신학회 학술대회논문집 Vol.2018 No.6

세무대리인 서비스품질과 납세자만족도에 관한 연구

윤윤석(Yun Yun-Suk),김도형(Kim Do-Hyung),장용운(Jang Yong-Woon) 한국국제회계학회 2006 국제회계연구 Vol.0 No.16

세법이 매우 복잡해짐에 따라, 일반 납세자들 스스로 세법을 적절히 해석하고 적용하는데 어려움을 겪고 있다. 그러므로 납세자들은 세무업무를 수행하기 위하여 세무대리인에게 의존하고 있는 실정이다. 본 연구는 세무대리인의 서비스품질이 납세자의 만족도에 미치는 영향을 살펴보는 것이다. 기존의 연구들은 세무대리인의 5가지 서비스품질 즉, 세부담절약성, 정확성, 납세성실성, 전문가 자질성, 편의성 등이 납세자만족도에 유의적인 영향을 미치는 것으로 밝히고 있다. 마케팅 문헌들은 고객성, 정보제공성, 서비스의 신뢰성 같은 기타 서비스 품질이 필요성을 지적하고 있다. 세무업무를 세무대리인에게 위임하는 납세자들로부터 설문지를 수집하였다. 설문문항에 대한 요인분석을 수행한 후에 가설에 대한 회귀분석을 수행하였다. 8가지 서비스 품질을 검증한 결과 5가지 변수 즉 세부담절약성, 납세성실성, 편의성, 정보제공성, 신뢰성 등이 납세자만족도에 영향을 미치는 것으로 나타났다. 납세자만족도가 세무대리인과의 계속거래 의도에 대한 영향을 파악하기 위하여 매출액, 거래기간, 설립년도 등을 포함하여 로지스틱 분석을 수행하였다. 매출액, 거래기간, 설립년도 등의 변수들이 비유의적인 반면 납세자만족도가 높을수록 현재의 세무대리인과 계속거래의 의도가 있음을 보여주고 있다. Because tax laws are very complex, it is very difficult for general taxpayers to properly interpret and apply relevant tax rules by themselves. Therefore they rely on tax agents to perform their tax duties. This paper examines whether the service quality of a tax agent affects the taxpayer's satisfaction. Prior studies show that five qualities of tax agent's service, namely, tax savings, accuracy, faithfulness, professionalism, and convenience of tax service affect the taxpayer's satisfaction. Marketing literature indicates that other service qualities, such as customization, information provision and trustworthiness of service, also affect the taxpayer's satisfaction. Questionnaire were collected from the taxpayers who relied on tax agents for their tax reporting. After conducting factor analysis and Cronbach's a test one the raw data, we applied linear regression analysis to test hypotheses. Among the eight service qualities tested five service qualities are found to be significantly affect taxpayer's satisfaction, namely, tax savings, faithfulness, convenience, information provision, and trustworthiness of tax services. To examine whether the taxpayer's satisfaction affects her intent to stay with the current tax agent. We conducted a logistic analysis, using sales, duration of business and the age of tax paying company as control variables. Only taxpayer's satisfaction is found to significantly affect her intent to stay with the current tax agent.