확장된 계획행동이론을 적용한 현지중국인의 음식관광 방문의도 분석

임은순(Eun Soon Yim),호지(Chi Hu) 한국관광연구학회 2017 관광연구저널 Vol.31 No.6

전문대졸 관광전공 청년 취업자와 사회계열 졸업자의 직무일치에 영향을 미치는 요인

임은순(Yim, Eun-Soon),안소연(Ahn, So-Youn) 한국호텔관광학회 2020 호텔관광연구 Vol.22 No.4

레스토랑 매출액 예측

임은순(Eun Soon Yim) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.2

One of the most valuable parts of information useful for hospitality industry is gross sales data. The ability to forecast sales is strategically very important. The forecasting of sales helps to cut costs, increase efficiency in allocating the resources, and improve the ability to compete in a constantly changing environment. This study tests exponential smoothing models and ARIMA model to forecast restaurant sales. The results of the study show that Winters-exponential smoothing model, seasonal exponential smoothing model and ARIMA model work better in forecasting sales than single and Holt-exponential smoothing model. There is no much difference in the ability to forecast sales between Winters-exponential smoothing model, seasonal exponential smoothing model and ARIMA model Since exponential smoothing models are typically more useful than ARIMA model in terms of time and skill levels of the users, the results of this study will be of much significance for the use of forecasting techniques in hospitality industry.

레스토랑 매출액 예측

임은순(Eun Soon Yim) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.3

One of the most valuable parts of information useful for hospitality industry is gross sales data. The ability to forecast sales is strategically very important. The forecasting of sales helps to cut costs, increase efficiency in allocating the resources, and improve the ability to compete in a constantly changing environment. This study tests exponential smoothing models and ARIMA model to forecast restaurant sales. The results of the study show that Winters-exponential smoothing model, seasonal exponential smoothing model and ARIMA model work better in forecasting sales than single and Holt-exponential smoothing model. There is no much difference in the ability to forecast sales between Winters-exponential smoothing model, seasonal exponential smoothing model and ARIMA model Since exponential smoothing models are typically more useful than ARIMA model in terms of time and skill levels of the users, the results of this study will be of much significance for the use of forecasting techniques in hospitality industry.

헤도닉 가격모형을 이용한 레스토랑 가격 결정요인 분석

임은순(Eun Soon Yim),이희열(Hee Yul Lee) 한국관광연구학회 2011 관광연구저널 Vol.25 No.5

The purpose of this study is to suggest valuable directions and to produce basic data for their policy decisions by restaurant managers for ``Globalization of Korean Food`` by comparing Korean restaurants with foreign restaurants. This study was based on the Hedonic Price Model with data from ``ZAGAT New York City 2011``. We used diners` survey data on food, decoration, and service from 621 different types of restaurants including American, Southeast Asian, Australian, Philippine, Korean, Japanese, Chinese, Malaysian, Noodle, Seafood, Vietnamese and Thai food. Results of regression analysis revealed that the factors affecting price decision are the food, the decoration/atmosphere, and the service. In other words, customers are happy to pay when they are satisfied with the food, the decoration/atmosphere, and the service. In order to have competitiveness in USA for Koran restaurants, it is important to concentrate on these factors and with highest priority on food.

여행업체 수- 내국인 항공수요 결정의 새로운 요인에 대한 그랜저 인과관계 검정을 통한 분석

홍미영(Mi Young Hong),임은순(Eun Soon Yim) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.2

This paper assesses the effect of the travel agency on the airline outbound tourism demand of the domestic people, while considering temporary factor of disease such as the Severe Acute Respiratory Syndrome(SARS) and the seasonal factors. We use the quarterly data spanning from 2001 to 2008. As the unit root rest is adopted to test the stationarity of the time-series data, the variables under consideration are all shown to follow integrated one i.e. I(1). Then we find that the co-integration problem persists significantly among the variables within the data. So, we employ the unit root test regression method to remove the effect of co-integration test. Also, we execute the Granger Causality Test in order to identify the direction of cause and effect between the airline outbound demand and the number of travel agency. The test result clearly shows the travel agency leads to the demand both in the long term and in the short term, but not vice versa, which is the main contribution of the current paper. When the OLS test is completed controlling the co-integration problem, we find, in the long run equilibrium, the significant effect of the number of travel agency as an explanatory variable on the outbound demand proxied by the number of airline outbound tourists with the coefficient of 1.536 (p-value less than 1%). Contrary to the general notion within the tourism literature, however, that the tourism demand is affected both by the income and the exchange rate. In conclusion, we find that the number of travel agency is not only significant on the airline outbound demand but also leads to the creation of airline outbound demand which is clearly demonstrated by the Granger Causality Test result. As the travel agency surely plays a substantial role in creating the demand for the airline outbound tourism, it should not be left out as the unexplained part in the error term in the sequential analysis on the tourism demand. Rather it should be counted as an important variable in the upcoming studies. The current paper sheds new light on the role of travel agency on the tourism particularly in light of airline outbound demand.

해양레저스포츠 참여자들의 체험요인과 만족과의 관계연구

서민정(Min Jung Seo),임은순(Eun Soon Yim),이소진(So Jin Lee) 한국관광연구학회 2013 관광연구저널 Vol.27 No.1

Based on the theory of experience economy(Pine & Gilmore, 1988), this study aims to identify the underlying dimensions of scuba diving experience and to investigate the relationships among scuba diving experience, demographics characteristics and satisfaction using stepwise regression analysis. According to the analysis, the experience of scuba diving can be represented in terms of 4 main factors; education experience, escape experience, esthetic experience, and entertainment experience. It was found that Scuba diving`s satisfaction was influenced by 4 factors of experience. But scuba diving participants` demographic variable had partly a significant effect on participant`s satisfaction. When scuba participants ware grouped according to the qualification level and participation period, the regression analysis presented the differences in the participants` importance of experiences and demographic characteristics between the groups. That means the four factors differed in terms of each participants` importance in explaining the outcome variable of satisfaction. The participants whom experience level is high and participation period is long recognized for their high escape experience value. The participants whom experience level is low and participation frequency is short, on the other hand were esthetic experience.

충격에 따른 시변변동성의 규모와 지속성의 지역별 차이를 분석한 방한 관광수요에 대한 연구

홍미영(Hong, Mi-Young),임은순(Yim, Eun-Soon) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.3

해외여행 체험요소가 여행목적지 이미지, 여행 만족과 추천의도에 미치는 영향

이우진(Woo Jin Lee),임은순(Eun Soon Yim) 한국관광연구학회 2012 관광연구저널 Vol.26 No.6

The aim of this study is to identify the mediating effect of love marks on overseas travel experience factors, image of destination, travel satisfaction and recommendation intention. More specifically, this study adopts Pine and Gilmore`s(1998) “the four realms of an experience”(i.e., entertainment, educational, escapist, and esthetic) as overseas travel experience factors and love marks(i.e., a marketing concept replacing the idea of brands), in order to examine the underlying relationships among experience factors, lovemarks of destination, travel satisfaction and recommendation intention. An on-site survey was conducted with Korean nationals who visited four popular Chinese destinations(i.e., Beijing, Shanghai, Guilin, and Jangjiajie) during 35 days in 2011. A structural equation modeling was performed to identify the relationships among the factors using SPSS 18.0 and Amos 18.0. The results indicate that (1) all experience factors except escapist have positive impacts on two aspects of love marks(i.e., love and respect) and (2) the relationships between three experience factors(i.e., entertainment, educational, and esthetic), travel satisfaction and recommendation intention are significantly medicated by love marks of destination. Managerial implications for tourism destinations will be suggested to design and customize the tourism service and experience.

관광 관련학과 대학졸업 청년 취업자의 직무일치에 영향을 미치는 요인분석 - 사회계열 주요학과와의 비교 -

안소연 ( Ahn So-youn ),임은순 ( Yim Eun-soon ),김하니 ( Kim Ha-ny ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2020 호텔리조트연구 Vol.19 No.1

This study analyzed ‘Graduates Occupational Mobility Survey 2017 (2016GOMS)’ data with SPSS 2.0 to determine the factors affecting job match, to look into the level of match between major, education and skills of tourism graduates, and to compare and analyze them with graduates from social science majors, which are relatively similar to tourism major. College graduates in tourism showed the lowest level in all three variables; job match, major satisfaction and importance of knowledge of college major in employment, of the difference analysis between majors. Whereas, tourism majors showed no significant differences in the education level match and the skill level match by gender unlike other majors. College major, major satisfaction, reasons for choosing major, whether to set a specific employment goal, and the importance of knowledge of major in employment are the variables affecting the education match. Establishment type, reasons for choosing major, GPA, and the importance of knowledge of college major in employment are the variables affecting the skill match. Those affecting the major match are major satisfaction, GPA and the importance of knowledge of college major in employment. The ‘importance of knowledge of college major in employment’ is the one variable that influences all of the education match, skill match, and major match.