한국적 의료관광상품 개발방안 연구

임범종(Bum Jong Lim),윤병국(Byeong Kug Yoon),권성길(Sung Kil Kwon) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.3

This research reviews the present conditions and problems of medical tourism in Korea. The purposes of the research are two fold. One is to investigate definitions and principals of medical tourism products with factors. The other is to suggest strategies for the development of marketing model in Korea. As a result of analysis, the most serious problems are both specialization of medical technology and evolution of tourism policy. Among selection factors in medical tourism products, the quality of medical services, modernization of medical facilities, feedback of medical treatments, and management services, and special elements compared with former medical services are surveyed as essential variables. In addition, improvement of medical-service systems, national support of medical tourism advertisement, international advertisement through Korean Tourism Organization, and introduction of one-stop services for medical tourism are considered as prerequisite in medical tourism. In conclusion, it is expected that the quality of medical services and modernization of medical facilities should be established in order to develop medical tourism with national advertisement and service education for employees.

여행박람회 참가자 만족-행동의도 연구

임범종(Bum Jong Lim) 한국관광연구학회 2010 관광연구저널 Vol.24 No.1

The purpose of this study is to explore visitors` satisfaction on behavioral intention in Korea Travel EXPO. In conducting the research, a total of 1300 questionnaires were distributed to visitors in Korea Travel EXPO from February 19 to 22, 2009; 764 were completed and used. The data were analyzed for reliability analysis and factor analysis by SPSS 15.0, and for the fitness of the research model to verify hypotheses through the AMOS 18.0. Major findings of this study can be outlined as follows: First, the visitors` appraisal levels of perception, role and expectation had a significant relation with satisfaction, while cleanliness and confusion appeared statistically insignificant in affecting visitors` satisfaction. Second, only role had significant effects on behavioral intention yet other four factors had negative influence on behavioral intention. Finally, visitors` satisfaction of Korea Travel EXPO had a strong influence on behavioral intention. The findings of this study help enhance the quality of travel EXPO and hold the successful events for the future.

충북 시군별 경제기반모형과 관광산업 특화도 분석

임범종(Bum Jong Lim),한상민(Sang Min Han),윤병국(Byeong Kug Yoon) 한국관광연구학회 2004 관광연구저널 Vol.18 No.2

The purpose of this study is to estimate the economic impact of tourism in Chung-Buk, based on an economic basic models. The economic effects of the tourism sector have been recognised to playing important roles by creating employment and generating high value-added among many industries. This study focuses on comparative analysis between the tourism sector and other sectors by examining effects. The multiplier effects in tourism sector are compared with those from other sectors. The multiplier effect of economic basic models in tourism is low when compared with other industries, while the effects of employment induction, income are high. Net indirect tax is discovered to be at a level similar to other industries. The degree of dependence on other countries for import is low in the tourism sector on the grounds that the income multiplier effect is low. As a result, it can be concluded that leakage effect is low in Chung-Buk tourism sector. This study has also proven that tourism industry is important to the Chung-Buk region economy as a strategic industry for region economy development. Thus this study suggests that the tourism industry should be promoted as a region industry in the future.

한국 주얼리 관광상품의 브랜드자산 관리체계 연구

임범종(Bum Jong Lim),이상언(Sang Yen Lee),윤병국(Byeong Kug Yoon) 한국관광연구학회 2005 관광연구저널 Vol.19 No.3

Constructs the study result jewel goods and the brand of the enterprise and from the hazard which it manages efficiently with after words the same strategy marketing plan is necessary. First, it precedes to price competition and secures the margin of the enterprise income and goods public information of the material for goods development with effort, the application of the price system which is clear is necessary with the product and brand discrimination. The second, currently bail circulation enterprise the establishment and system bringing into the open circumstance of efficient circulation structure are necessary in oversaturation condition. Third, positive advertisement and marketing investment it leads and the growth as the normal enterprise must come to be developed even from our country jewel industry. It constructs the system which is clear last with inside marketing and in the civil official of the human property which leads an education it concentrates, the combination enterprise development of each business owner group for and development of joint marketing are necessary earnestly and must strengthen a trade name same trade sleeping ceremony.

메가이벤트의 브랜드 자산이 장소애착에 미치는 영향

임범종(Bum Jong Lim) 한국관광연구학회 2014 관광연구저널 Vol.28 No.12

The purpose of this study is that by systematically figure out the relationship between Mega-event’s brand equity and place attachment, to make theoretical contribution and to suggest practical strategy method to Mega-event marketing. To accomplish these purposes, survey method was used as the method of investigation and the total amount of 374 valid samples was analyzed. Analysis result of first hypothesis is that the relationship between brand equity and place attachment shows that brand image, perceived quality and all the variables affect place dependence and place identity. The variables that affect the place dependence the most was brand image and the variables that affect the place identity the most was perceived quality. Meanwhile in the second hypothesis, moderating variables in volunteer’s service performance in the relationship between brand equity and place attachment, perceived quality was the only variables that affect the place dependence. Based on the analysis result, some implications could be given. When a local government holds the mega-event, brand image needs to be improved strategically to intensify the place dependence. To intensify the place dependence, perceived quality should have the establishment of a strategy. Despite these analysis result and implication, the regulation effect was not fully explained because this study was aiming the Asian game which is held every 4 years. Even service performance of measurement was not enough because of the lack of related advanced research and the number of list of measurement.

한국 귀금속 관광상품의 마케팅 방안 연구

임범종(Bum Jong Lim),윤수진(Soo Jin Yoon) 한국관광연구학회 2011 관광연구저널 Vol.25 No.1

The present study and the distribution structure of the diamond industry in South Korea about the reality was an attempt to improve the study, the starting point for the rough and polished diamond market, the uniqueness of the South Korea match was to seek to focus on strategic marketing. To this end, the following detailed research agenda setting and the diamond industry and target country studies were performed. First, the theoretical background, through the marketing activities in several important dimensions and concepts through the diamonds of the uniqueness of the product types and products were discussed. Second, the market demand through the active management of the general concept of becoming a marketing and looking out through the definition of marketing reality and diamond jewelry market was approaching. Analyzing the results of this study demonstrate that a diamond gives marketers implications are as follows. First, the importance of store management evaluation store atmosphere, reputation, design, the display shows the image with the highest average market is being evaluated as the most important factor. Second, a competent professional salesperson in the field is essential to increase the revenue.

지방화 시대의 관광목적지 개발을 위한 경쟁전략

임범종(Bum Jong Lim) 한양대학교 관광연구소 1996 觀光硏究論叢 Vol.8 No.-

관광리조트의 지역자원 활용에 관한 연구

임범종(Lim Bum Jong) 한국관광개발학회 1997 觀光開發論叢 Vol.7 No.1

국제회의 수행능력 개선방안에 관한 연구

최승국(Choi Seng-Kook),임범종(Lim Bum-Jong) 한국문화산업학회 2005 문화산업연구 Vol.5 No.1

For an successful performance of conference destination, assessment can be considered into two categories. The first is concerened with the meeting site's environment that covers a city's capability to host international meeting, while the second includes those criteria that deal with the meeting facility offering quality service. The purpose of this article is to contribute to this methodological literature by applying the environment factor and performance technique to the international meeting industry of Seoul. For an successful performance of conference destination, assessment can be considered into two categories. The first is concerened with the meeting site's environment that covers a city's capability to host international meeting, while the second includes those criteria that deal with the meeting facility offering quality service. The purpose of this article is to contribute to this methodological literature by applying the environment factor and performance technique to the international meeting industry of Seoul.

일본관광객의 관광보석상품 구매성향

이상언(Lee, Sang-Yen),임범종(Lim, Bum-Jong) 한국관광연구학회 2002 관광연구저널 Vol.16 No.1