한국형 스포츠클럽 시범사업 마케팅믹스 4Cs의 IPA 분석

이혁기(Hyuck Gi Lee),구희곤(Hee Gon Ku),임수원(Soo Woen Lim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purpose of this study was to provide basic data through the study that is to analyze cognition about Korea Sport Club model project Marketing mix 4Cs. For this, This study analyzed by IPA(Importance-Performance Analysis). The results were as follows. The quadrant Ⅰ is "the keep up the good work" part. and the quadrant Ⅰ includes "health Promotion", "worthy leisure" and "communication with sport club operator and director". The quadrant Ⅱ is "the concentrate here" part. and the quadrant Ⅱ includes "sport facility scale and sufficient condition", "sport facility surroundings", "financial inducement for sport club", "accident insurance", "tax benefit", "communication with the other sport club", "contracture of sport club promotion and information system" and "network correlated between organization and corporation". The quadrant Ⅲ is "the low priority" part, and the quadrant Ⅲ includes "the regulations and the procedure about sport club join", "sport club program management", "sport club dues" and "regional society donation". The quadrant Ⅳ is "the possible overkill" part, and the quadrant Ⅳ includes "regional community" and "improvement in exercise ability".

자전거 친화형 도시 조성 사업의 가치체계도 분석: 수단-목적 사슬 이론 관점에서

이혁기(Lee, Hyuck-Gi),최원석(Choi, Won-Seok),장승현(Jang, Seung-Hyun) 한국스포츠사회학회 2022 한국스포츠사회학회지 Vol.35 No.1

이 연구의 목적은 자전거 친화형 도시 조성 사업에 대한 가치체계를 규명하는 데 있다. 이를 위해, ‘수단–목적 사슬이론’을 적용하고, APT 래더링 기법을 활용하였다. APT 래더링 기법의 단계는 내용분석 → 함축매트릭스 → 가치체계도 절차를 따랐으며 SPSS 19.0 프로그램을 활용하여 교차분석을 실시하였다. 연구결과는 다음과 같다. 자전거 친화형 도시 조성 사업의 속성에 대한 주제어로는 다양한 할인혜택, 자전거보험, 주요시설 정류소 설치, 연간 회원가입, 1일 이용권, 스마트폰인증 사용, 교통카드 등록 사용이 도출되었다. 자전거 친화형 도시 조성 사업의 혜택에 대한 주제어로는 도시 교통수단, 신체활동 증가, 시간절약, 비용절감, 교통체증 해소, 친목도모가 도출되었다. 자전거 친화형 도시 조성 사업의 가치에 대한 주제어로 교통환경 개선, 사회경제적 가치, 시민건강 정책, 도시브랜드 고취, 건전한 여가선용이 도출되었다. 중심래더는 첫째, 「다양한 할인 혜택 →도시 교통수단 → 도시환경 개선」, 둘째, 「다양한 할인 혜택 → 신체활동 증가 → 시민건강 정책」, 셋째, 「1일 이용권 → 비용절감 → 사회경제적 가치」, 넷째, 「1일 이용권 → 비용절감 → 건전한 여가 선용」 래더로 도출되었다. The purpose of this study is to investigate the value system for bicycle-friendly urban development projects. To this end, the ‘means-purpose chain theory" was applied, and the APT laddering technique was used. In the step of the APT laddering technique, content analysis → implicit matrix → value system procedures were followed, and cross-analysis was conducted using the SPSS 19.0 program. The research results are as follows. The main terms for the attributes of the bicycle-friendly urban development project were various discounts, bicycle insurance, installation of major facility stops, annual membership, one-day usage, use authentication of smartphone, and transportation card registration. The main words for the benefits of the bicycle-friendly urban development project were urban transportation, increased physical activity, time saving, cost reduction, traffic congestion relief, and promote friendship. Traffic environment improvement, socioeconomic value, civic health policy, urban brand promotion, and sound leisure use were derived as keywords for the value of bicycle-friendly urban development projects. First, the central ladder was derived as → various discounts → urban transportation → urban environment improvement → various discounts → increase in physical activity → citizen health policy, third, one-day usage → cost reduction → socioeconomic value, fourth, one-day usage → cost reduction → sound leisure use.

재미한인 스포츠동호회의 사회적 상호작용성과 기능

이혁기(Hyuck Gi Lee) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.48

The purpose of this study was to investigate the function of social interaction within the korean sports community in the United States. Results of this study are following: First, the social interaction within the Korean sports community was defined by three interactions: cooperational interaction, exchange interaction, and conflictive interaction. Cooperational interaction includes the characteristics specific to a group, such as nationality or ethnicity, and it is reflected in the meaning of help, volunteer service, and active participation. Exchange interaction was reported as tacit and invisible order. Conflictive interaction can be formed during arguments within a group or when a retribution relationship is formed. Second, social interaction was defined by three aspects of the functional approach within the Korean sports community: explicit proper function, latent proper function, and latent adverse function. Explicit proper function included several functions such as expansion of social network. health center, improved athletic performance, and Korean societal norms such as making good use of spare time. Capitalization of community, interchange of information among community members, and arousal of ethnic identity were all aspects of the construct of latent proper function. Latent adverse function was explained by examples such as exercise addiction, intergroup conflict, and so on.

공부하는 학생선수상의 정립을 위한 공공스포츠클럽의 가치체계 분석: 수단-목적 사슬이론 관점에서

이혁기 ( Lee Hyuck-gi ),신석민 ( Shin Seok-min ),김인형 ( Kim In-hyung ),전원재 ( Jeon Won-jae ),장승현 ( Jang Seung-hyun ) 한국체육학회 2021 한국체육학회지 Vol.60 No.3

본 연구의 목적은 공부하는 학생선수상 정립을 위한 공공스포츠클럽 경험에 대한 가치체계를 규명하는데 있다. 이를 위해, ‘수단-목적 사슬이론’을 적용하고, APT 래더링 기법을 활용하였다. APT 래더링 기법의 단계는 내용분석 → 함축매트릭스 → 가치체계도 절차를 따랐으며 이를 위해 SPSS 23.0 프로그램을 이용하여 교차분석을 실시하였다. 그 결과, 공공스포츠클럽의 속성-혜택-가치 간의 연결 관계를 토대로 가치체계도를 통한 중심 래더를 분석하였고, 도출된 중심 래더는 첫째, 「비강압적 훈련 → 즐거움 → 학생선수 인권 보장」 래더, 둘째, 「비강압적 훈련 → 즐거움 → 사회성 함양」 래더, 셋째, 「타학교 학생과 훈련 → 사교성 증진 → 사회성 함양」 래더로 나타났다. 이러한 결과를 통해 우리는 공공스포츠클럽이 기존의 운동부와는 상이하며 한편으로 공부하는 학생선수가 지향하는 ‘학생선수 인권 보장’, ‘사회성 함양’의 가치체계를 지닌다는 점을 알 수 있었다. 결국, 본 연구는 공공스포츠클럽 내 학생선수의 가치구조를 규명하는데 있어 이론적 틀을 제공해줄 수 있을 것이며 나아가 공부하는 학생선수상을 정립하는데 도움을 줄 것으로 기대된다. The purpose of this study was to find out the value system for the experience of student athletes who has belonged to public sports clubs to establish the character regarding the studying student athletes. For this, ‘means-end chain theory’ was applied and the APT laddering technique was used. APT laddering technique was performed in accordance with the contents analysis → structural implication matrix → hierarchical value map procedure, and cross-tabulation analysis was conducted by using SPSS 23.0 program. The core ladder was analyzed through the hierarchical value map created based on the connection among attributes-consequence-values of public sports clubs. The results of the central(core) ladder were as follows. The first ladder was shown as non-forced training → pleasure → guarantee of student athletes’ human rights, secondly, non-forced training → pleasure → building sociality, thirdly, training with other school students → sociability development → building sociality. From these findings it can be seen that public sports clubs were not only different from the sports clubs that have existed since the past, but also had the value system of "guaranteeing student athletes’ rights” and “building sociality” that student athletes have been aiming for. Eventually, this study will be able to provide a useful theoretical framework for identifying the value structure of student athletes belonging to public sports clubs, and is expected to help to establish a person image related to studying student athletes.

델파이(Delphi)와 계층구조분석(AHP)을 활용한 공부하는 학생선수 육성제도 실효성 재고찰

이혁기(Lee, Hyuck-Gi),김인형(Kim, In-Hyung),김지선(Kim, Ji-Sun),임새미(Lim, Sea-Mi),전원재(Jeon, Won-Jae) 한국스포츠사회학회 2021 한국스포츠사회학회지 Vol.34 No.2

본 연구는 공부하는 학생선수 육성제도의 실효성을 재고찰해보고 추후 안정적으로 정착할 수 있는 실천적 과제를 도출하는데에 목적이 있다. 이를 위해 델파이(Delphi)와 계층구조분석(Analytic Hierarchy Process)기법을 적용하였다. 전문가 집단은 유목적 표집법(purposeful sampling)과 눈덩이 표집법(snowball sampling)을 이용하여 총 25명으로 구성하였다. 총 3차에 걸친 전문가 설문조사를 통해 자료를 수집하였으며, spss18.0 프로그램과 Expert Choice 2000 프로그램을 통해 분석하였다. 먼저 델파이 조사결과는 대분류 5개 요인, 중분류 14개 요인, 소분류 63개 요인으로 도출되었다. 둘째 계층구조 분석 결과는 대분류, 중분류, 소분류 요인의 상대적 중요도와 우선순위로 제시되었다. 또한, 전체 항목별 복합 가중치는 수능 및 학생부 반영 조정(.062), 경기실적 반영 조정(.059)가 가장 높았다. The purpose of this study was to reconsider the effectiveness of the studying student athlete fostering system and to derive practical tasks that can be settled stably in the future. For this, Delphi and Analytic Hierarchy Process were applied. The expert group consisted of a total of 25 people using purposeful sampling and snowball sampling. Data were collected through a total of three expert surveys, and analyzed through the spss 18.0 program and the Expert Choice 2000 program. First, the Delphi survey result was found to be 5 factors for the large category, 14 factors for the middle category, and 63 factors for the small category. Second, the results of Analytic Hierarchy Process were presented in terms of the relative importance and priority of the large, medium, and small classification factors. In addition, for the composite weights for all items, the adjustment to reflect the College Scholastic Ability Test(CSAT) and school performance records(.062) and the adjustment to reflect the game performance evaluation(.059) were the highest.

IPA 기법을 활용한 자전거 친화형 도시 조성 사업의 개선방안

이혁기(Lee, Hyuck-Gi),최원석(Choi, Won-Seok),진종오(Jin, Jong Oh) 한국스포츠사회학회 2021 한국스포츠사회학회지 Vol.34 No.1

이 연구는 공용자전거 누비자 이용에 참여하고 있는 시민들을 대상으로 IPA 기법을 통해 시민들의 관점에서 이용 품질에 대한 중요도와 만족도를 살펴봄으로써 공용자전거 누비자의 개선방안을 모색하였다. 연구대상의 표집은 단순무작위표집을 이용하여 현재 창원시에 소재하고 있는 공공자전거를 이용하는 회원들을 모집단으로 선정하였다. 구체적으로 성별, 연령을 고려하여 350부의 유효 표본을 확보하였다. 결과는 다음과 같다. Ⅰ사분면은 중요도와 만족도가 높은 속성으로 현재 상태로 지속적인 유지와 관리가 요구되는 면으로 누비자 이용 편리성, 누비자 이용 안정성, 누비자 자전거보험 효율성, 누비자 자전거정거장 관리, 누비자 이용가격 적절성, 누비자 민원의 친절성, 누비자 사업 공평성, 누비자 사업 공익성, 누비자 사업 정책 방향성 등의 속성이 포함되어 있었다. Ⅱ사분면은 중요도는 높고 만족도가 낮은 속성으로 최우선적인 개선을 필요로 하는 면으로 누비자 자전거 관리, 누비자 자전거도로 관리, 누비자 민원의 신속성 등의 속성이 포함되어 있었다. Ⅲ사분면은 중요도, 만족도 둘 다 낮은 속성으로 지금 시점에서 우선적으로 고려해야 할 사항이 아닌 면에는 누비자 가입 다양화, 누비자 가입 편리성, 누비자 홍보의 다양성이 포함되어 있었다. Ⅳ사분면은 중요도는 낮고 만족도가 높은 속성으로 과잉지양에 해당 되는데 현재의 노력에 대해 고려해야 할 면으로 누비자 정보 내용 정확성, 누비자 민원의 신뢰성 등의 속성이 포함되어 있었다. This study seeks the improvement plan for public bicycle Nubija by researching the importance and the satisfaction of use quality from the perspective of citizens through IPA technique targeting citizens who participate in the use of public bicycle Nubija. For the research subject, the members who are now using the public bicycle in Changwon are selected by mixing the convenient sampling and simple random sampling. 350 valid samples are secured by considering the sex, the age specifically. The results are as follows. I quadrant is an attribute with high importance and satisfaction which needs the continuous maintenance with current condition, and contains the attributes such as the use convenience, the use stability, the bicycle insurance efficiency, the bicycle station management, the appropriateness of use price, the kindness of petition, the fairness of project, the public interest and the policy direction of Nubija project. II quadrant is an attribute with high importance and low satisfaction which needs the top priority improvement, and contains the attributes such as bicycle management, road management, quickness of petition of Nubija. III quadrant is an attribute of which both importance and satisfaction are low, and the aspects which doesn’t have to consider preferentially now contain the diversification in subscription, the convenience in subscription, the variety of promotion of Nubija. IV quadrant is an attribute of which importance is low but the satisfaction is high, it applies to avoid excessiveness, and the aspects that should consider about the current effort include the accuracy of information, the reliability of petition of Nubija.

학생선수의 지각된 사회적 지지와 역할취득, 자아정체성, 학교생활적응 간의 가설적 인과모형

이혁기(Hyuck Gi Lee),배성원(Sung Won Bae),최정웅(Jeong Woong Choi) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.44

The purpose of this study was to analyze the causal model among perceived social support, role taking, self-identity and school adjustment of a student-athlete. For this study, participants were 288 students-athletes from elementary, middle, high school, and colleges; convenience sampling was applied. AMOS 7.0 Program was performed to analyze the Structural Equation Model (SEM). As a result, the social support was a direct effect to the role taking. The role taking was directly influenced to the self-identity and school adjustment. Selfidentity was a direct effect to school adjustment. Finally, social support was indirectly influenced to self-identity and school adjustment.

프로스포츠구단 유소년 클럽의 참여재미, 친구관계질, 사회적 유능감 간의 인과모형

이욱(Lee, Euk),이혁기(Lee, Hyuck-Gi),신석민(Shin, Seok-Min) 한국사회체육학회 2018 한국사회체육학회지 Vol.0 No.73

The purpose of this study is to investigate the causal relationship among professional youth sports clubs’ participative fun, friendship qualities, and social competence of the youths who are actively participating in the professional youth sports clubs. For this study, I have gathered 345 samples of youths who are participating in professional youth sports clubs managed by professional sports clubs, and I have secured 309 valid samples of survey materials. The data have been processed using the program “SPSS 19.0” to conduct a questing factorial analysis and a credibility analysis. Moreover, using the program “AMOS 18.0”, I have conducted an analysis of a structural equation model to verify the study model. Meanwhile, the significance level is set to be 0.05. The following are the research results. Firstly, it turned out that participative fun of professional youth sports clubs affects friendship qualities significantly. More specifically, based on the analysis result of the final model, we can see that the analysis of effect about the research hypothesis of path coefficient significantly affects directly. Participation in professional youth sports clubs allows the participants to experience sports fun, such as breaking away from the routine of daily life, enhancement of health and fitness, improved interpersonal relations, and encountering competition and even gaining victories. Furthermore, interpersonal relations will be strengthened based on such experiences. Therefore, it is verified that such factors affect friendship in social relations significantly. Secondly, the participative fun of professional youth sports clubs affects social competence significantly. More specifically, based on the analysis result of the final model, we can see that the analysis of effect about the research hypothesis of path coefficient significantly affects both directly and indirectly. This proves that social competence such as social activity, social cooperation, social hyper sensitiveness, and social stability can be developed through professional youth sports club activities. Furthermore, it also proves that positive mutual synergy effect is affected significantly. For example, such increase in social competence level leads to an increase in the level of participative fun of professional youth sports clubs. Lastly, both friendship qualities and social competence of professional youth sports clubs are affected significantly. More specifically, based on the analysis result of the final model, we can see that the analysis of effect about the research hypothesis of path coefficient significantly affects directly. This suggests that social competence such as self-disclosure, intimacy, competency is increased through participation of professional youth sports clubs and through improvement of friendship qualities. It leads to smoother management of social lives. Moreover, positive changes of friendship qualities significantly affect social living abilities as well.

스포츠관여도와 스포츠제품의 브랜드 인지, 지각된 품질 및 충성도간의 관계

박현권(Hyun Kwon Park),이혁기(Hyuck Gi Lee) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purpose of this study was to study relation among sport involvement, brand recognize and perceived quality of sport product and loyalty. For this, this study analyzes by path analysis using AMOS 4.0 program. The study result was next to. First, The sport product purchasing behavior of university student likes the made in foreign sport product better than the others and collect information about the sport product by media. and they purchase that in the selling agent or the internet. Second, The sport involvement was significant to the brand recognize and the perceived quality of sport product. and The sport involvement was directly and indirectly significant to the loyalty. The brand recognize of sport product was significant to the perceived quality and to the loyalty. The perceived quality wasn`t significant to the loyalty.

IPA기법을 통한 외국 이주노동자의 스포츠클럽 활성화방안

권기남(Ki Nam Kwon),이혁기(Hyuck Gi Lee) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.43

The purpose of this study was to survey participation status of foreign migrant worker`s sports activity and seek the way to revitalize sport club by identifing the recognition of sport club using IPA (Importance-Performance Analysis). The results were as follows. The quadrant Ⅰ is “the keep up the good work” part. And the quadrant Ⅰ includes “health Promotion”, “improvement in exercise ability”, “communication with the other sport club”, “communication with sport club operator and director”, “contracture of sport club promotion and information system” and “network correlated between organization and corporation”. The quadrant Ⅱ is “the concentrate here” part. And the quadrant Ⅱ includes “regional community”, “accessible sports facilities”, “sport club program management” and “financial inducement for sport club”. The quadrant Ⅲ is “the low priority” part. And the quadrant Ⅲ includes “worthy leisure”, “sport facility surroundings”, “the regulations and the procedure about sport club join”, “accident insurance”, “tax benefit” and “communication between members”. The quadrant Ⅳ is “the possible overkill” part. And the quadrant Ⅳ includes “sport facility scale”, “sport club dues”. The revitalization of sport club for foreign migrant worker was “communication with the other korean sport club”, “sports club registration system implementation”, “sports club facilities secured”.