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시스템 사고 접근 방식을 통한 IPTV 사업 활성화 방안 탐색
김민주 ( Min Ju Kim ),이순규 ( Sun Gyu Lee ),김희웅 ( Hee Woong Kim ) 한국지식경영학회 2015 지식경영연구 Vol.16 No.2
Domestic paid broadcasting market is largely classified into cable TV, satellite broadcasting and IPTV. Latest starter IPTV began its commercial service in 2009 and reached 10 million subscribers in August 2014 after 6 years of service. It has been growing rapidly by increasing more than 500 thousand subscribers every quarter and has taken its place firmly as one of core domestic paid broadcasting platforms, second only to cable TV. Even with this quantitative growth, 3 major IPTV companies are still running deficit, attracting attention to issue of the vitalization of IPTV business based on qualitative growth. This study draws out revitalizing and hindering factors of Korean IPTV industry through a case study on ‘A’ corporation which is leading domesticIPTV market and exploratory study based on interviews with experts and, by developing influencing factors into Causal Loop Diagram through system dynamics research methodology, draws out core issues in vitalization of domestic IPTV industry and suggests alternatives. Therefore, it is expected that this study will provide more diverse practical implications than preceding studies which drew out one-dimensional issues and alternatives and help vitalize Korean IPTV industry by minimizing negative effects and maximizing positive ones.
온라인 선플 활성화 방안 탐색: 시스템사고 접근 방식으로
최지은 ( Jee-eun Choi ),이순규 ( Sun-gyu Lee ),김희웅 ( Hee-woong Kim ),곽기영 ( Kee-young Kwahk ) 한국지식경영학회 2016 지식경영연구 Vol.17 No.4
Since the smartphone era has spurred world-over, social network services have become a part of people`s daily lives. However, this relatively new phenomenon of technology development raises several negative side effects such as cyberbullying. One of the representative cases of cyberbullying is posting malicious comments online. Multiple social issues arising from this have given impetus to the “benevolent comments campaign” in order to restrain the diffusion of malicious comments. Benevolent comments have advantages that generate positive externalities such as inspiring ethics for an appropriate internet culture, but there is a lack of theoretical research on the deeper understanding of posting benevolent comments. This study thus aims to extract the motivations behind posting benevolent comments through in-depth interviews and suggest alternatives for relative issues through the causal relationship diagram of the system dynamics methodology. This work contributes to our understanding of the factors that affect the increase and decrease in benevolent comments in distinct structural frameworks.