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커피전문점의 서비스 환경이 감정반응, 서비스가치 및 재방문 의도에 미치는 영향
윤해진 ( Yoon Hae-jin ) (사)한국마이스관광학회(구 한국컨벤션학회) 2020 MICE관광연구 Vol.20 No.4
The purpose of this study is to investigate the effect of service environment containing both physical and social environment on emotional response and service value in coffee shops. The present study also sought to provide the evidence of relationship among customer’s emotional response, service value, and intention to revisit a coffee shop. A total of 125 online survey answers was included for the data analysis. The results showed that the social factor influences on the pleasure and service values. On the other hand, the aesthetic factor impacts on the pleasure, and the ambient factor influences on only the service values. The pleasure has a positive relationship with the service value, while the arousal is negatively associated with it. There are also significant influences on the revisit intention to a coffee shop by the factors of pleasure and service value. These results provide valuable implications for coffee shop organizations.
청소년들의 체험학습 여행이 지각된 가치와 만족에 미치는 영향: 관여도의 조절효과
루요우란 ( Lu Youran ),윤해진 ( Yoon Hae-jin ) (사)한국마이스관광학회(구 한국컨벤션학회) 2021 MICE관광연구 Vol.21 No.1
The purpose of this study is to explore the key dimensions of perceived value driving satisfaction of educational travel and the influence of travel experience on adolescents’ perception of value and satisfaction. It also examines how involvement moderates the relationship between perceived value and travel experience. A research model was empirically tested with 310 adolescents who participated in educational travels. The results show that travel experiences have positive effects on all dimensions of perceived value and satisfaction. Perceived sacrifices, knowledge, and emotional value also positively affect satisfaction. Moreover, the relationship between experience and two components of perceived value (i.e., knowledge and social) is stronger when the level of involvement is higher. These results provide valuable implications for theory and businesses competing in educational tourism.