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식생활 라이프스타일이 가정편의식(HMR) 선택속성과 행동의도에 미치는 영향
김문경 ( Kim Mun-kyung ),윤덕인 ( Yoon Deok-in ),김형일 ( Kim Hyeong-il ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.2
The purpose of this study was to examine the effects of eating life style on HMR selection attributes and behavioral intention, and to examine the relationship between eating life style, selection attribute, and behavioral intention. For this purpose, the concept of each variable and the relationship between these variables are examined through literature review and empirical analysis. For the empirical analysis of this study, 300 questionnaires were distributed to eateries who had experience of family consciousness in Seoul, Gyeonggi and Gangwon provinces from August 1, 2017 to August 20, 2017, 292 copies were used as samples. The statistical program of SPSS 18.0 was used to analyze the data of the questionnaire and the frequency analysis was conducted to examine the general characteristics of the sample. The exploratory factor analysis and the reliability analysis were conducted on the measurement variables. Prior to the hypothesis testing, correlation analysis was performed to find the relationship between variables and multiple regression analysis was conducted for hypothesis testing. This study can be used as basic data for development of various products such as product differentiation, convenience product for health, low price product, premium product, and organic product.