2000년대 패션에 나타난 프로테스트(Protest) 특성 연구

유홍식(Yoo Hong-Sik) 한복문화학회 2010 韓服文化 Vol.13 No.2

This study sought to examine and discuss how a trend called ‘protest’ is practically utilized in our contemporary fashion and what it implies to us. The results of this study can be summarized as follows: First, in terms of green movements in fashion, it was found that environment-friendly concept had such a considerable influence upon every aspect of society that moral consumption could be more widely propagated into the mind of consumers, ultimately evolving into many consumer movements. As a result, it was found that many fashion makers and related interests have developed and implemented a variety of green projects so far. Secondly, it was found that morally just and fair trade in fashion has evolved and propagated into ‘moral green consumer movements’ and ‘the eradication of fake’ in an effort to pay fair price for buying eco-friendly goods made by poor producers in the third world. Thirdly, it was found that catch phrase or slogan has been typically and widely used as a means of fashion advertisement to express human rights or recovery of rights. Fourthly, it was found that fashion makers have rolled out campaigns for control over breast cancer, skin cancer and AIDS as a part of restoring social benefit from business profits. It is notable that these campaigns become more widely propagated all over the world. Finally, it was found that many fashion makers and related interests have already joined efforts to raise funds for saving African people from famine or homeless conditions as refugees face, and have coordinated a series of programs for restoring social benefit from business profit so as to seriously consider the social weak and related issues such as women, birth, children, aged people and health, and proactively join collaborative efforts to resolve those issues.

패션산업에서의 문화마케팅 연구

유홍식(Yoo Hong-Sik) 한복문화학회 2010 韓服文化 Vol.13 No.3

This is a study on the form of utilizing culture marketing in fashion industry. Given summarizing the findings, they are as follows. First, culture marketing was being applied to the culture marketing as a strategy for social contribution, the culture marketing as a marketing strategy, and the culture marketing as a managerial strategy. This strategy was confirmed to be a means that a company practices the differentiated and effective social marketing management. Second, the culture marketing was indicated not only to have positive influence upon reinforcing corporate image and upon market advantage, but also to have positive effect even on customer value. Third, as the importance of marketing investment in a dull season is recognized, the companies were indicated to utilize culture marketing as a key of overcoming recession. Fourth, compared to the conventional marketing, it has also a merit as saying of being superiorly efficient in its cost aspect and of being sustainable in its aftermath. Thus, culture marketing was confirmed to be successful core keyword that a company can maintain reputation for a long time. Fifth, as a concept of social marketing is emerged largely, the company's culture marketing was confirmed to be an alternative of practicing social marketing management in 21C type.

1960년대와 2000년대 패션에 나타난 미래주의 연구

유홍식(Yoo Hong-Sik) 한복문화학회 2008 韓服文化 Vol.11 No.2

The purpose of this study is to characterize the futurism as a contemporary fashion trend shown in 1960's and 2000's. The results of analysis can be outlined as follows: First, it was found that both H-line and A-line formed a mainstream in futurist fashion silhouette in 1960's, while futurist fashion revived in 2000's is characterized by ergonomically designed space suit mixed with multi-contour cut, detail and high-tech materials in addition to H-line and A-line in 1960's. Second, it was found that the futurist fashion in 1960's relied upon artificial materials, plastic, vinyl resin or the like, while that revived in 2000's relies primarily on technical synthetic materials such as metallic, plastic, vinyl, various finishing materials, sequin, paillette and beading. Third, it was found that the futurist fashion in 1960's relied on silver and gold for major coloration, while the coloration of futurist fashion revived in 2000's is based largely on monotone and vivid tone, and metallic colors used for pointedness in past are applied to all futurist items. In particular, it is noted that futurist coloration limited to silver in past becomes more colorfully developed in 2000's, involving bronze, green, gold and yellow. Fourth, it was found that futurist fashion accessories in 1960's were primarily represented by helmet-like round cap, large sunglasses and the like, while those revived in 2000's adopt metallic ornaments, spangles, cubics and gold-work for sunglasses, shoes, handbag and belting owing to conceptual propagation of total coordination, which show future-oriented propensities. Finally, it was found that makeup beauty in 2000's becomes filled with something sparkling in step with futuristic fashion trends, which contributes to remarkable advent of makeup products based on silver, gold and pearl tone. And bob hair, a typical hair style popularized in 1960's, has also influenced on its revival as contemporary hair style in 2000's.

패션산업에서의 코즈 마케팅

유홍식(Yoo Hong-Sik) 한복문화학회 2014 韓服文化 Vol.17 No.1

The purpose of this study was to examine types and cases of cause marketing in the fashion industry. The major findings of the study were as follows: First, this type of marketing involves a company making a donation to a philanthropic or non-profit organization in relation to the area of their common interest. There is a growing trend of consumers purchasing cause-related products and services, and this is why corporations are making use of donation as a medium to link their own organizations or products and customers. Second, many companies are forming partnerships with other institutions to perform joint branding activities in association with particular social issues. They may make an alliance with NGOs or public utilities that have nothing to do with their own business, or they may establish their own charitable institution with which they can pursue branding activities. Alternatively, they may enter into an alliance with other companies to inform people in general of their efforts for social participation and to boost the ripple effects of their campaigns or messages. Third, the aim of a public service ad is to raise awareness among the public of a specific social issue, in order to pursue improvements in public health, safety, the environment or social welfare, and to this end, companies have conducted campaigns that could accelerate behavioral changes. Fourth, this marketing method is far more efficient than general marketing methods in terms of cost, while also having the benefit of producing lasting after-effects. It is considered that cause marketing is one of the integral factors that enables a company to maintain its reputation for an extended period of time. Fifth, corporate cause marketing is definitely one of the feasible alternatives to put futuristic social marketing into practice, as the concept of social marketing, which seeks both consumer satisfaction and social welfare, is increasingly being stressed.

전문학술지에 게재된 의류학 연구-한국의류학회지와 CTRJ를 중심으로-

유홍식(Yoo Hong-Sik) 한복문화학회 2004 韓服文化 Vol.7 No.2

This purpose of study was to investigate trends of subject-matter emphasis in CTRJ and Journal of the Korean<br/> Society of Clothing and Textiles. The data were included clothing and textiles related research articles published in two professional journals from 1977 to 2003. The identified 2106 articles with clothing and textiles subject-matter emphasis were categorized in six areas: textile. clothing construction. design and aesthetics. history of custom. social?<br/> psychology of clothing and fashion merchandising.<br/> The results were as follows :<br/> 1. Since 1977. there has been a significant growth in terms of the number of research as well as in QUality and Quantity. 2. The number of each area research was ranked follows:<br/> 1) social psychology of clothing(541) 2) textile(504) 3) fashion merchandising(337) 4) clothing construction(314)<br/> 5) design and aesthetics(236) 6) history of custom( 103) and others(71).<br/> 3. In the area of fashion merchandising, there has been continuous increase in number of research from the late 19805. 4. The most outstanding fact of fashion merchandising is the number of increased researches which are about<br/> customers way of decision and actual buying patterns(95. 28.2%).<br/>

국내 패션 트렌드에 반영된 재미(FUN)에 관한 연구

유홍식(Yoo Hong-Sik) 한복문화학회 2010 韓服文化 Vol.13 No.1

This study examined and discussed characteristics of fun images appearing in fashion trends according to their major categories such as illustration. parody, art mix, collaboration, tuning and character. The results of this study can be outlined as follows: First, it is found that as fun-oriented trends get more enhanced among consumers, illustrated products become more popularized in market. Secondly, it is found that collective anxiety amplified under the pressure of latest economic slump causes higher popularity of parodic goods in parallel with the birth of groups that are in pursuit of changing conception beyond any conventional stereotype and common notion to appreciate the beauty of breakaway. Thirdly, it is found that as a trend of art fashion (fashion mixed with artistic work) becomes stronger than ever, many fashion interests try to inspire artistic sentiment into fashion and fashionable articles with a view to differentiate from other brands. Fourthly, it is found that tuned articles equipped with various colors and lovely design ideas attract the eyes and heart of consumers and fuel up their fun. Fifthly, it is found that our contemporary reviews of popular culture in 1950's to 1960's have permeable impact on all industries under the influence of kidult culture, and character-based casual brands also increase in their Quantity.

윤리적 소비 측면에서 살펴본 패션산업에서의 공정무역

유홍식(Yoo Hong-sik) 한복문화학회 2013 韓服文化 Vol.16 No.1

The purpose of this study was to examine fashion products advocating fair trade in terms of ethical fashion, which has lately taken the initiative in the fashion industry. The findings of the study were as follows: First, ethical fashion seeks after fair trade. According to that, it’s required to take a look at the production process from an ethical perspective as well. That was defined as utilizing sound labor force that is provided with fair wage and fair treatment. Second, the key words of ethical fashion that seeks after fair trade were the protection of producer rights, reasonable pricing and contribution to sustainable development. Third, there were ceaseless unfair trade practices characterized by the oppression of world-renowned corporate giants and exploiting poor producers, female laborers and child laborers without paying the reasonable price. A campaign was conducted against such practices, and being affected by the campaign, the fashion industry chose fair trade as one of possible alternatives to iron out this problem. Fourth, since the number of ethical consumers who not only compared price and quality but even were concerned about the ethics of production process is on the rise, fair trade was emerging as one of future-oriented values in the field of fashion. Ethical fashion that pursues fair trade seems not to be a passing fad but a paradigm shift. Fifth, although fair trade has still been conducted on a small scale just for a short period of time in the fashion industry, that should be advocated for a long time as part of ethical fashion in that area. Sixth, consumers still want less expensive products, and that seems to be one of great challenges for the fashion industry that pursues fair trade.

1970년대의 펑크 룩이 1990년대의 펑크패션에 미친 영향 연구

유홍식(Yoo Hong-Sik) 한복문화학회 2006 韓服文化 Vol.9 No.2

In this study, it's found that three things could largely be listed as what the punk fashion of the 1990s was affected the punk look of the 1970s : making a challenge against the conventional concept of beauty, introducing more individual ornaments, and changing the sense of punk. First, punk-style significants that had appeared as a challenge against the typical concept of beauty became no longer symbolic, and a new sense of punk was created. Existing stereotyped fashion rules collapsed, and avant-garde street fashion originally stemmed from the punk look of the 1970s. In addition, materials that looked soft were designed to give punk-like rough feelings as an example to make an unharmonious thing harmonious. Secondly, individual ornaments were presented. For instance, zippers for ornaments were introduced, which were designed to reinforce the element of punk in a more individual way and in accordance with postmodernism, and there was a rapid increase in the use of shoulder straps. Besides, bare necessities were utilized in a more fashionable manner. Thirdly, the transformed sense of punk made a contribution to eliminating a discrimination between high fashion and street fashion, which respectively represented high-class culture and vulgar one. And in order to be in line with the modern trend of thought, punk-style materials were used in pursuit of aesthetic values.

패션산업에서의 윤리적 패션 연구 : 환경 친화적인 패션제품 중심으로

유홍식(Yoo Hong-Sik) 한복문화학회 2012 韓服文化 Vol.15 No.1

The purpose of this study was to examine the practical application of environment-friendly fashion, part of ethical fashion. The findings of the study were as follows: First, environment-friendly fashion was defined as a fashion that fulfilled its social obligation by minimizing possible environmental pollution and preventing the socialization of cost. Second, environment-friendly fashion was created as there were growing awareness of changing business environments, the emergence of environmental problems, child labor, fair trade, working environments and ethical consumption. Third, environmental campaigns and organic fashion that made use of organically produced natural materials were prevailing in environment-friendly fashion. Fourth, in terms of environmental policy setting, lots of environment-friendly policies were formulated, such as a policy about reduction in carbon emissions in every process of production and sales. Fifth, a wide range of environment-friendly materials were lately developed, which made it possible to seek after a wide variety of designs. Sixth, there were gradual visible attempts to take advantage of environmental excellent as one of strategic factors to have a competitive edge.

현대 여성복패션에 나타난 전통누비-1990년대를 중심으로-

유홍식(Hong-Sik Yoo) 한복문화학회 2003 韓服文化 Vol.6 No.2

In the late of twenty century, fashion which was introduced as a self-and art-expression has retrospected to the past. One example is the presentation of dress adapting handicraft skill of quilt and embroidery. With this trend of fashion, many designers pursuit cubic form and expression and the unique expressive ability and new material of quilt is being utilized as<br/> a tool of new way of creation activity.<br/> The purpose of this study is,<br/> First, that to fulfill the modem formative elements and revaluate the traditional beauty by application of ethnic quilt to<br/> fashion.<br/> Second, try of possibility of internationalism of Korean fashion by expression of Korean image to the modern formative<br/> beauty with the conviction of the globalism of traditional and international generality.<br/> The results of this study are following;<br/> First, it was found that practical and valuable handicraft quilt is the method to pursuit of modern fashion and nostalgia for<br/> the past.<br/> Second, the modern image can be expressed more effectively in the fashion design because of plentiful expression ability<br/> of quilt due to used material.<br/> Third, simple and geometrical pattern of quilt is easy to make and coincided with formative beauty of the modern fashion<br/> pursuinq simplidty.<br/> Fourth, the modern industrial society intends mass production and the development of new material makes new composition possible freely, consequently, it could contribute to fashion industry.<br/>