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      • KCI등재

        자기효능감이 의복구매의사결정과정에 미치는 영향

        유태순(Tai Soon Yoo),김성희(Sung Hee Kim) 한국복식학회 2001 服飾 Vol.51 No.2

        The purpose of this study is to identify the relationship of self-efficacy, which is a kind of the self concept about one`s own ability, to the decision-making process, which is the key part of consumer behavior. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyongsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and χ^2-test were employed. The followings are findings of this study : 1. Concerning incentive to buying, the group having the weaker general self-efficacy is stimulated more highly by the incentives of self-display, fashion pursuit and economic utility than the group having the stronger general self-efficacy does. 2. Regarding information sources, the factor of observation is frequently used by the group having the weaker general and social self-efficacies more than the group having the stronger general and social self-efficacies. 3. As to the evaluative criteria of clothes, the group having the stronger general and social self-efficacies put a higher value on functional and economical points than the group having the weaker general and social self-efficacies does. 4. As for the evaluative criteria of store the group having the stronger general self-efficacy lays stress on store atmosphere, store attributes and convenient shopping condition, while the group having the weaker general self-efficacy puts emphasis on brand and fashion. 5. In buying apparels, the group having the stronger general and social self-efficacies makes more planned purchase.

      • KCI등재

        남성용 네크웨어에 나타난 상징성

        유태순(Tai Soon Yoo),황윤정(Yun Jung Hwang) 한국복식학회 1997 服飾 Vol.31 No.-

        The neck in the human body is closely conected with life and properites of keeping warm as one of the opening part in clothes. In ancient times, it was put on necklace for the protection of neck, and in Rome, it was worn muffler called foclae for the protection of neck or throat. In addition, cravat directly originated in necktie today was primarily worn for the protection of soldier`s neck and has been turned into decorative purpose until today. As the ornament is developed to various kinds of form, the neck decoration is changed and grown again and again. Therefore, this thesis studies history of the neckwear and various the symbolic factor. The fist factor is the social. the neckwear shows the social position, class and status and does social mutual interaction as conversation starters. The second factor is the mental. It express individuality, fondness, attitude and is felt to be indignity by being forced to be worn. The third factor is the poilitical. It shows political tendency by indicating the royal sing or part`s sign in necktie like the French royalist`s green muffler. The forth factor is the man`s sexual. It expresses wearing stock, being brave, symbolizing independence. The fifth factor is the physical. It functions as being forced to be seen healthily and protected from severe cold. The sixth factor is the traditional. It is worn with appearing tradition and custom and one of culural movements. The seventh factor is the ideological. Is symbolizes the freedom of suffragettes and emancipation of woman. The social factor is the most extensive among them. The neckwear is various in the way of expression like its kinds and is genrealized. It functions as a independent part of clothes.

      • KCI등재

        인체미의 이상형에 따른 패션 일러스트레이션의 변화

        유태순(Tai Soon Yoo),전경숙(Kyoung Suk Jeon) 한국복식학회 1996 服飾 Vol.28 No.-

        The purpose of this study is to analyze the relation between the beauty of human body and the fashion illustration in each period. and I attainted my object throuh the investigation of features and changes of illustration which is given a vivid description of the features and development of ideal human body beauty. By various methods I studied this subject. First, I refered to sundry records. Secondly I inestigated the fashion illustrations which are included in Vogue. On the basis of this data I grasped the ideal types of human body beauty which is founded during the social chage in each 10 years. And I analyzed the relation between the ideal type and fashion illustration which show the change of fashion. The summary of result is as follows. 1. In the early part of the 20th century, the beauty of human body is represented with the figure of large-sized beauty which emphasize shoulder and bust. And fashion illustration show 9 life-size, broad shoulder, full bust, slim waist and hourglass silhouette. 2. In the 1910s, the swell of strength vanishes gradually and shoulder and sleeve are straight type. And fashion illustration show 7 life-size, hig waist line. And that is tublar silhouette of high waist and streamline shape in which bust and hip are not emphasized. 3. In the 1920s, the ideal type of human body beauty is straight type which shows flat bust and unexaggerate hip. And fashion illustration is about 8 life-size, tublar silhouette of low waist and lunger ans slimmer and young, style in which bust and hip are not emphasized. 4. In the 1903s, the ideal type is womamly, sil and logn style. Fashion illustration is about 8 life-size and slim & long silhouette in which waist line is emphasized and bust and hip line come out. 5. In the 1940s, the ideal type is womamly style which has narrow shoulder, rich bast and slim waist. And fashion illustration is about 7 life-size and hourglass silhouette which has unartificial shoulder, slim waist and emphasized bust. 6. In the 1950s, the ideal type is that of robust health which emphasize build and muscular system. And fashion illustration is 8.5 life-size and show full bust and made waist slimmer. That is sheath silhouette. 7. In the 1960s, the ideal type is the child who has full face with large eyeball, slender and long leg ; narrow and immatured body, comparatively big head. And fashion illustration is 7 life-size and show slim and long neck, flat bust, long and slim limbs and big head. That is H type silbouette. 8. In the 1970s, the ideal type is high stature, flat breast, small hip and wide shoulders. And fashion illustration is wide shoulders and slim waist as Il life-size and straight sil-houette. 9. In the 1980s, the ideal type is extremely emphasized breadth of shoulder because healthy body and muscle are recognized as the symbol of ideal attractiveness. And fashion illustration is about 8.5 life-size and show muscluar, slim type. That is slim silhouette. 10. At the present time the ideal type is slim and tall type which is empasized healty beauty. And fashion illustration is 12 life-size which has healthy body and skin. So that is slim and long type.

      • KCI등재

        외모에 대한 사회문화적 가치의 내면화가 신체이미지와 자아존중감에 미치는 영향

        유태순 ( Tai Soon Yoo ) 한국의류학회 2013 한국의류학회지 Vol.37 No.3

        This study verifies the direct and indirect causal relationship of sociocultural values related to appearance effect appearance evaluation, body area satisfaction, appearance orientation, and self-esteem that are variables involved in body images. This paper is expected to empirically support the information regarding the path and the relative influence among related-variables and their relational structures. A survey was conducted on 230 women from the ages of 20 to 29 who live in Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 19.0 and SPSS 19.0 for Windows. The findings are as follows: First, Sociocultural values relating to appearance affect directly body image - appearance evaluation, body area satisfaction, and appearance orientation. Appearance evaluation and appearance orientation were influenced positively; however, body area satisfaction received egative effects. In addition, sociocultural values related to appearance exert relatively stronger influence on appearance orientation. Second, among body images, appearance evaluation and body area satisfaction directly effect self-esteem; however, appearance orientation did not show any direct influence. Appearance evaluation influenced relatively higher on self-esteem. Third, it appeared that appearance evaluation directly affected Appearance orientation. Forth, sociocultural values related to appearance affect self-esteem through body images-appearance evaluation, body area satisfaction, and appearance orientation - as mediators. This confirmed the mediator role of body image between sociocultural values related to appearance and self-esteem.

      • KCI등재

        화장 전과 후의 얼굴이미지 측정도구개발

        유태순 ( Yoo Tai Soon ) 한국디자인트렌드학회 2011 한국디자인포럼 Vol.32 No.-

        신체 이미지나 만족도 또는 용모지각 등을 연구의 한 변인으로 할 때 신체의 일부인 얼굴에 대한 분명한 학문적 합의나 정의가 없이 얼굴 이미지, 얼굴 만족도, 화장 이미지들이 측정되어 연구결과의 모호성과 혼선을 빚어왔다. 따라서 이 연구에서는 얼굴 이미지를 측정할 수 있는 표준화된 도구를 제작하여 관련 연구에 기준을 제시하고자 하였다. 얼굴 부위별로 화장전의 맨얼굴 이미지와 화장후의 화장 이미지를 측정하고자 31 항목의 동형 척도 SAIFF(Scale for Assessing Images of Facial Features)를 개발하여 대구, 경북지역 20~50대 여성 482명으로부터 수집된 자료를 기초로 인자구조와 문항분석, 문항별 화장 전후의 격차점수로 유의성을 검증하였다. 그 결과 화장 전후의 이미지를 측정한 두 척도 간 유의한 상관이 있으나 맨얼굴 이미지와 화장 이미지의 인자구조는 상이하게 나타났다. 31개 얼굴 부위들 중에서 4개 항목(머리카락 색, 치아돌출 정도, 잇몸노출 정도, 귀)은 화장의 효과를 기준으로 재고자 하는 이미지 척도의 문항으로는 부적절함이 밝혀졌다. The purposes of this study were to perform item analyses of two scales constructed for measuring images before make-up and after it, to execute factor analyses for finding factor structures of two scale scores, and to examine discrepancy scores between corresponding items in two scales. Subjects of 482 females aged 20`-50`s were sampled in Daegu city area. For measuring one`s own facial images before and after make-up respectively. Two equivalent forms of SAIFF(Scale for Assessing Images of Facial Features) were constructed, which contained 31 five point rating items illustrating parts of the human face. The results revealed that the direct application of classical item analysis technique to image scales may be inappropriate and factor structures of two scales were quite different. However significant differences between items of two scales were founded.

      • KCI등재
      • 경제체계에 따른 의복의 유형과 전파에 관한 연구

        유태순 ( Tai Soon Yoo ) 대구가톨릭대학교 사회과학연구소 2008 사회과학논총 Vol.7 No.-

        The purpose of this study is to know clothes type and difference of diffusion which are based on economy, one of the culture element and correlation about clothing. Advertisement that has an effect on diffusion of clothing. Also we want to help fashion marketing plan. The conclusion is as follows. Subsistence Economies are self-sufficiency, clothing type sorts from loin-cloth type and body-fitting type. Because natural environment(climate, zone) is important in clothing manufacture. Bater Economies use full-over type of rectangular. Because clothing is used denomination of exchange transaction. In Centrally planted Economies, they wear uniform which means symbol of socialism ideology or social class. Because production and sales of clothing make according to government plan. In Market Economies clothing gives us multiple fashion. Trend Marketing and duty of advertisement affect diffusion process of clothing.

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