생명공학기술 사용에 대한 소비자의 위험인지가 우유소비에 미치는 영향분석 : 여성과 남성의 위험인지 및 소비행위 비교분석

유소이(So Ye You) 대한가정학회 2000 Family and Environment Research Vol.38 No.12

에코레이블이 부착된 세제의 구매의도와 구매경험에 따른 소비자유형 및 관련요인 분석

유소이(So-Ye YOU),장영유(Yingyu ZHANG) 전북대학교 산업경제연구소 2012 아태경상저널 Vol.4 No.3

본 연구는 에코레이블이 부착된 세제를 대상으로 소비자들의 구매의도와 구매경험 간의 관련성을 파악하고, 소비자를 4가지 유형으로 분류(구매경험과 구매의도 모두 없음, 구매의도는 있으나 경험은 없음, 경험은 있으나 의도는 없음, 의도와 경험 모두 있음)하였다. 분류된 소비자유형 간 특성들의 차이검증과 더불어 의도와 경험이 모두 없는 유형과 비교하여 각각 의도만 있는 유형, 경험만 있는 유형 및 의도와 경험 모두 있는 유형의 행동차이에 영향을 주는 요인을 분석하였다. 분석 결과 에코레이블이 부착된 세제의 구매의도와 구매경험은 유의하게 상관성이 있는 것으로 나타났다. 제품 특성들에 있어서는 에코레이블 이해, 선택자신감, 준거집단 영향력, 광고효과, 제품관심, 가격가치지각 및 정부정책(보조금, 세금)에 대한 소비자 선호 등이 소비자유형별로 유의한 차이가 있는 것으로 나타났다. 관련요인의 경우 의도와 경험이 모두 없는 유형과 비교하여 다른 모든 유형들에서 연령은 유의한 것으로 나타났으며, 교육수준은 의도와 경험 모두를 가진 소비자유형에서 유의한 것으로 나타났다. 또한 광고효과는 의도만 있거나 경험과 의도 모두 있는 소비자들의 경우 유의한 것으로 나타났으며, 제품에 대한 관심과 환경표시에 대한 이해는 경험이 있는 소비자만이 유의한 것으로 나타났다. 이 밖에 제품선택에 대한 자신감은 경험이 있는 소비자의 경우 부적으로 유의한 것으로 나타났으나, 경험과 의도 모두 있는 소비자의 경우 정적으로 유의한 것으로 나타나 유형별로 상이한 효과가 있음을 알 수 있다. 본 연구는 환경친화적 소비행동을 파악하기 위하여 기본적으로 고려하는 인구통계 및 사회경제적 변수 외에 환경에 대한 관심이나 지식 등의 영향력을 파악함으로써 소비행동을 보다 환경친화적으로 변화시킬 수 있는 방안을 모색하는데 유용한 정보가 될 것이다. The purposes of this study were to explore the relationship between purchase intention and purchase experience for eco-labelled detergent and to test mean differences(ANOVA analysis) among four types(no intention and no experience, intention but no experience, no intention but experience, both intention and experience) categorized by both intention and experience and to test the influencing factors for three other types compared with the consumer type of no intention and no purchase(multinomial logit analysis). As the result, purchase intention and experience of eco-labeled detergent were significantly correlated each other. Then four types of consumers were found to respond significantly to be different for most variables such as understanding eco-label, self-confidence of choice, reference group, advertisement, product concern, price perception, policies beside sex, education and income. In addition, age was found to significantly influence to all types of consumer, while education was to the type of consumer having both intention and experience. Also advertisement was found to be significantly influence to the type of consumer for intention alone and having both, while self-confidence of product choice was to influence for the type of experience only and having both, which have opposite directions. Finally, this study might provide useful information to consumers, related industries and policy makers by exploring the psychological factors such as values, knowledge, concern for environment with socio-demographics.

주관적으로 인지하는 사회계층별 건강상태 및 건강관리 행동 분석

유소이(You So-Ye) 한국소비문화학회 2006 소비문화연구 Vol.9 No.2

본 연구는 주관적으로 인지하는 사회 계층별 건강상태 및 건강관리 행동을 설명하고 각각의 결정요인을 파악함으로 목적으로 하였다. 건강상태에 있어서는 상류층일수록 건강상태가 양호하다고 인지하는 것으로 나타났으며, 건강관리 행동으로 상류층과 중류층에서 운동을 가장 많이 선택하고 있으나 하류층의 경우는 아무 것도 하지 않는 사람들의 비중이 상당히 높은 것으로 나타났다. 다음으로 건강상태의 결정요인에 있어서는 의료비 지불, 학력, 성별, 여가활동 요인들이 모든 계층에서 공통적으로 유의한 요인으로 나타났으나, 소득만족, 연령, 음주, 실업 등은 일부 계층에서 유의하게 나타났다. 그 중성별의 효과에 있어서는 상류층과 중ㆍ하류층이 상이한 결과를 보이고 있는데, 상류층에서는 여성일수록 건강상태가 좋은 반면, 중ㆍ하류층에서는 여성일수록 건강상태가 나쁜 것으로 인지하고 있음을 알 수 있다. 건강관리행동의 영향요인들에 있어서는 상류층에 비해 중ㆍ하류층에서 많은 요인들이 유의한 것으로 나타났다. 특히, 건강상태의 경우는 중, 하류층에서 운동을 하게 하는 유의한 요인으로 나타났으며, 식품관리나 피로 회복관리 등에 있어서도 건강상태의 영향력은 유의한 것으로 나타나 건강상태에 따라 건강관리행동을 선택하게 되는 것을 알 수 있다. The purposes of this study were to explain health status and behavior of health care associated with the perception of the social class, and to explore the influencing factors on them. The results of this study were as follows: 1) Some people in high class were more likely to perceive better health status than others in low class. In addition, to maintain good health status, higher percentage of respondents from middle- and high class selected exercise, while many people in low class did not do anything. 2) Health status was found to be significantly influenced by medical expenses, education, gender, leisure activity in all social classes, while income satisfaction, age, drinking, unemployment were significant in some classes. However, women in high class and man in middle and low class were more likely to perceive better health status. 3) Behavior of health care was found to be significantly influenced by many factors such as health status, medical expenses, income, education, age, gender, smoking, drinking, unemployment. Especially, health status were found to be an important factor for health care behavior.

A Consumer Preference for the Types of Labels of Cereal Products and Purchase Intention of Nutrition-labeled Products

You, So-Ye(유소이),Park, Myeong Eun(박명은) 한국지역사회생활과학회 2013 한국지역사회생활과학회지 Vol.24 No.3

윤리적 제품에 대한 소비자 구매 갭(Gap)

유소이(You, So Ye) 한국소비자원 2012 消費者問題硏究 Vol.- No.41

인공생장호르몬을 사용하여 생산되는 우유의 안정성에 대한 미국소비자들의 관심에 관한 연구

유소이(So Ye You) 대한가정학회 2000 Human Ecology Research(HER) Vol.38 No.1

휴대폰서비스에 대한 소비자의 불평행동유형과 불평행동 후 만족에 관한 연구

유소이 ( So Ye You ) 한국소비자학회 2002 소비자학연구 Vol.13 No.3

The purposes of this study were to explain the types of consumer complaint actions and satisfaction after taking complaint actions from using cellular phone and to explore the influencing factors by applying ordered probit model and sample selection model. The results of this study were as follows: 1) Sixty six percent of consumers didn’t take any complaint action, while 25% of consumers took private complaint actions and 9% of consumers took public complaint actions. Next, forty seven percent of consumers were satisfied with the results of complaint actions 2) Complaint action was found to be significantly influenced by satisfaction from using cellular phone service, redress after taking complaint actions, consumer education in childhood and gender. However, only redress after taking complaint actions was found to significantly influence to satisfactions after taking complaint actions.

휴대폰 서비스에 대한 소비자태도 , 사용비용 및 소비자만족에 관한 연구

유소이(So Ye You) 한국소비자학회 2002 소비자학연구 Vol.13 No.1

The purposes of this study were to explain consumer attitude, expenses and satisfaction from using cellular phone and to explore influencing factors. To achieve these purposes, Heckman two-step model was utilized to analyze the recursive system model. The results of this study are as follows. 1) Fifty two percent of consumers presented their favorable attitudes to using cellular phone, while thirty one percent of consumers were satisfied with a usage of the phone. In addition, monthly expense of using cellular phone was 46,500 won. 2) First, consumer attitude was found to be significantly influenced by the importance of using cellular phone, prior knowledge, marketing communication and gender. The probability of having a favorable attitude for using cellular phone was likely to be increased if consumers considered the usage of cellular phone to be very important, had enough knowledge about the phone, were influenced by marketing communication and were women. Second, expenses of cellular phone use was found to be significantly influenced by consumer attitude, gender, marriage, income and education. If consumers had favorable attitudes for using cellular phones and had higher income, the expenses would be increased. However, if they were women, married and had college degrees, the expenses would be decreased. Finally, consumer satisfaction from using cellular phone was found to be significantly influenced by the importance of use, inconsistency between preference and use, degree of information search and age. If consumers chose a different company to the preferred one and were getting older, the probability of being satisfied would be decreased. On the other hand, the probability of being satisfied would be increased if consumers recognized its usage to be important and conducted more information search.

가계부채와 심리적 요인을 고려한 가계재무 스트레스 결정요인 분석

유소이(You So-ye),박주영(Park Joo-yung) 한국지역사회생활과학회 2013 한국지역사회생활과학회 학술대회 자료집 Vol.2013 No.11

식품안전성에 대한 소비자의 가치평가 - 이론적 접근방법 및 측정방법 고찰

유소이(So Ye You) 한국소비자학회 2001 소비자학연구 Vol.12 No.2

The purposes of this study were to discuss why consumer valuation of food safety should be introduced and to review what kinds of theoretical approaches and analytical methods would be effective to estimate consumer value of food safety. Since consumers might perceive risk associated with food safety, the expected utility model introducing risk perception into the model was discussed. In addition, this study explained pre-valuation for reducing degree of perceived risk, the model of self-protection action and the value of information as an important factor for explaining risk perception and self-protection action. Furthermore, analytical models to support the expected utility model were discussed: 1) willingness-to-pay method which could explain consumer demand effectively related with consumer preference considering risks perception (contingent valuation, experimental auction, hedonic method and conjoint method): 2) cost-of-illness method which could estimate the value of food safety through measuring cost for food-related illnesses: 3) finally, discrete choice model which could forecast consumer decision-making behavior and derive consumer welfare with confronting decision-making problems and choosing one of discrete choices associated with risk. Thus, this study intended to provide basic information for further studies with discussing valuation method to explain consumer perception of food safety. Especially, this study might be useful for consumer-related research organization, R & D in the food industry and government which would need effective analytical tools for raising the level of food safety and establishing desirable food policies through investigating consumer preference.