다문화가정의 사회통합모델에 관한 연구 : 지역사회자본과 사회적기업의 역할을 중심으로

오종철,Oh, Jong-chul 한국벤처혁신학회 2021 벤처혁신연구 Vol.4 No.1

Recently, as the number of foreigners residing in Korea has increased, Korea is preparing to enter a multicultural country. This study was conducted to present a social integration model for the purpose of solving the social problem of social integration of multicultural families. The purpose of this study is as follows. First, this study examines the role of local social capital for social integration by improving the quality of life of multicultural families and increasing their intention to participate in society. Second, the purpose of this study is to examine the effects of multicultural family members on the formation of local social capital, subjective quality of life and social participation intention, focusing on the role of social enterprises. To achieve the purpose of this study, members of multicultural families living in Seoul and Gyeonggi Province were selected as samples, and responses to local social capital, subjective quality of life, social participation intention and social identity were collected through structured questionnaires. A total of 363 valid questionnaires were tested for the relationship between variables through the structural equation model. The analysis result of this study is that first, human social capital and corporate social capital of members of multicultural families have a significant positive effect on subjective quality of life. Second, it was found that the corporate social capital and community social capital of members of multicultural families had a significant positive effect on the intention to participate in society. Third, it was found that the subjective quality of life of members of multicultural families did not significantly affect their intention to participate in society. Finally, it was found that social identity plays a partly controlling role when community capital of multicultural family members affects their intention to participate in society. Through this analysis result, it is expected that it will play a meaningful role as basic data for policy proposals for social integration of multicultural families.

비대면시대 소비자의 무인점포 지속적이용의도에 관한 연구: COVID-19 사회적 위험의 조절효과를 중심으로

오종철,Oh, Jong-chul 한국벤처혁신학회 2020 벤처혁신연구 Vol.3 No.2

Recently, the emergence of new technologies caused by the Fourth Industrial Revolution caused a great change not only in the overall society but also in the retail industry. In the retail industry, unmanned stores based on new technologies have emerged, changing the consumption behavior of consumers. In particular, the global pandemic caused by COVID-19, which appeared in December 2019, raised social risks, and as a result of this, the beginning of the non-face-to-face era, interest in unmanned stores is increasing. In this study, the effects of benefits factors (perceived usefulness, perceived economics, perceived enjoyment, relative advantages) and sacrifice factors (perceived risk, technicality) perceived by unmanned store users on continuous use intention through perceived value. In addition, it is a study to test through empirical analysis what role the social risk from COVID-19 plays in the process of consumption through unmanned stores. The purpose of this study is to provide strategic implications for the activation of unmanned stores in the non-face-to-face era. In this study, a total of 293 copies of data were collected for users of unmanned stores for hypothesis testing. In addition, the collected data was analyzed using SPSS 21.0 and AMOS 21.0 statistical programs. The results of the study are summarized as follows. First, it was found that the perceived benefits (perceived usefulness, perceived economics, perceived playfulness, and relative advantages) of unmanned stores all had a significant positive effect on perceived value. Second, it was found that all perceived sacrifices (perceived risk, technicality) of unmanned stores had a significant negative effect on perceived value. Third, it was found that the perceived value of unmanned stores had a significant positive effect on the intention to continue use. Finally, the social risk from COVID-19 has been shown to play a moderating role when the perceived sacrifice of unmanned stores affects the perceived value.

촉각이용기술의 채택 모형

오종철(Jong-Chul Oh) 국제e-비즈니스학회 2012 e-비즈니스 연구 Vol.13 No.5

인터넷 서비스 수용의 영향요인

오종철(Jong Chul Oh) 한국경영학회 2010 經營學硏究 Vol.39 No.1

The most notable issue related to studies on information technologies like Internet services is use and acceptance of Internet technologies. Individual`s belief and attitude influence the most use and acceptance of Internet technologies (Rogers, 2003) and the belief and attitude are linked with social influences that are formed by individual attitude and others` effects. Many researchers have produced various theories about the intention of accepting Internet technologies and actual uses. Most theories on technology acceptance argue that the acceptance is determined by user`s attitude and behavior rather than by features of information technology. Moreover, it is also determined by users` perception as for the technology. These days, many studies about Internet technology acceptance are being carried out and a variety of technology acceptance models according to service type are verified. However, since these studies have different perceptions about individual`s acceptance and examine different services, it is needed to conduct a study which examines information technology acceptance from an integrated perception. Reflecting this demand, Venkatesh (2003) formulated UTAUT(Unified Theory of Acceptance and Use of Technology) model by consolidating the constructs of eight major studies on information technology acceptance. This is a theory that unifies major theories on the acceptance and it explains information technology service acceptance better than any other theories. However, UTAUT model by Venkatesh(2003) ignored some concepts such as trust and flow which impact on interaction between individuals and information system when it explained user`s technology acceptance. Hence, this study intends to check the effectiveness of UTAUT model and re-evaluate it. Following is the subdivision. Firstly, this paper provides and verifies new unified model of technology acceptance by adding concepts of trust and flow that UTAUT model formulated by Venkatesh (2003) ignored. Secondly, it checks the differences in effects according to type of Internet service as for online game and e-learning service user`s acceptance and draws meaningful conclusions for academic and strategic studies. The service types where this paper focuses are e-learning which has practical features, and online game that has emotional and enjoyable features. In order to examine this subject, samples are drawn from 211 people who utilize Internet frequently. The samples are tested via reliability, factor, correlation, bootstrap path analysis of PLS visual statistics program. Based on previous research, this paper makes academic suggestions as follows. First, this study re-evaluates UTAUT model formulated by Venkatesh(2003) concerning acceptance and use of Internet service. Results of empirical analysis have it that independent variables (performance expectancy, effort expectancy, social influence, and facilitating conditions) have a meaningful influence on intention and behavior of acceptance. Moreover, it appears that the newly added two variables, flow experience and trust, have a relatively bigger effect than those used in UTAUT model does. Therefore, effectiveness of the two factors(flow and trust) demonstrates the possibility of expanding UTAUT model and, at the same time, UTAUT model`s limitations. Second, this paper suggests new direction for studies on information technology acceptance. This paper analyzes the differences in accordance with type of Internet service by examining variables that effect usage intention and actual usage, and finds out that the actual variables are different from those of UTAUT model. Many researchers carried out many studies on information technology acceptance like TPB(Azjen, 1991)and TAM(Davis, 1986). Nonetheless, fast development of information technology and providence of various services made it impossible to explain information technology and services acceptance with only one model unlike the time when the studies on the subj

오픈마켓에서 테넌트의 서비스 실패가 소비자의 오픈마켓 전환의도에 미치는 영향

오종철(Oh, Jong-Chul) 국제e-비즈니스학회 2013 e-비즈니스 연구 Vol.14 No.4

인터넷을 통한 디지털콘텐츠의 충동구매에 관한 연구

오종철(Oh, Jong-Chul) 대한경영학회 2009 大韓經營學會誌 Vol.22 No.1

전자정부 셀프서비스 테크놀로지(SST) 수용의 영향요인에 관한 연구

오종철(Jong-Chul Oh) 국제e-비즈니스학회 2012 e-비즈니스 연구 Vol.13 No.1

계획된 행동이론을 적용한 디지털 콘텐츠 충동구매에 관한 연구 : 감각추구성향의 조절효과를 중심으로

오종철(Oh Jong-Chul) 대한경영학회 2007 대한경영학회 학술발표대회 발표논문집 Vol.2007 No.3

모바일 인터넷 서비스 이용의도에 관한 연구

오종철(Oh, Jong Chul),윤성준(Yoon, Sung Joon),우원(Wu, Yuen) 한국서비스경영학회 2010 서비스경영학회지 Vol.11 No.5

The mobile Internet service environment is changing more rapidly than ever before. It is characterized by intensifying domestic competition, service diversification, and more sophisticated and demanding customers who have greater expectations related to their ubiquitous Internet usage. Using of Mobile internet may also depend on their personality. We performed research on the relationship of personality and technology acceptance. In our study we combined the technology readiness index (TRI) and TAM into one model. Specifically, we measured the relation between TRIs personality trait dimensions-optimism, innovativeness, discomfort, and insecurity- and the cognitive dimensions of TAM. Data collected from 210 respondents in Korea were tested against the research model using the structural equation modelling approach. Analysis revealed that personality traits had the expected impact on user perceptions. The results indicate that TRAM substantially broadens the applicability and the explanatory power of either of the prior models and may be a better way to gauge technology adoption in situations where adoption is not mandated by organizational objectives. Further, theoretical and practical implications and future research directions are discussed.

오픈마켓 테넌트의 서비스 회복노력이 오픈마켓 충성도에 미치는 영향

오종철(Oh, Jong Chul),장형섭(Jang, Hyung Sub) 한국서비스경영학회 2013 서비스경영학회지 Vol.14 No.5

The open market is becoming more and more important as an intermediary for both sellers and buyers. This study investigates the effect of the relationships between tenant service recovery efforts, tenant trust, open market trust, and loyalty of open market. And the another purpose of this study is to examine how trust transfer between tenant and open-market site affect loyalty of open market. The following study results were revealed: First, tenant service recovery effort was related positively to tenant trust and open market trust. Second, tenant service recovery effort was related positively to loyalty of open market. Third, tenant trust was related positively to open market trust. Finally, tenant trust and open market trust were related positively to loyalty of open market.