성인여성이 인식하는 미인의 안면비율과 평균계측비

오수나 ( Su-na O ),오인영 ( In-young O ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.1

In this research, we selected and observed the features of facial ratio of female entertainers that worked in early 1990s and late 2000s who recognized by adult women as ‘beauty-face’. Participants were 189 women living in Seoul and Kyung-gi area, and they are interested in beauty-related blog and other website. And we measured and calculated average facial ratios of 10 female entertainers with their pictures (1 picture for each). As result, women with ages of 40s recognized that actress who has 'beauty- face’ in late 2000s have short ‘middle face’ and ‘lower face’ compared to actress of late 1990s, and they have wider ‘Endocanthion-endocanthion’ but shorter ‘Cheilion-cheilion’. These factors make them to look younger. Moreover, they have short and narrow lower jaw and this is one of typical features of young-looking face. Therefore, the ‘beauty- face’, that thought about women has the factors of young-looking face. This is because ‘young-looking face’ became the ideal of beauty face in our society and it reflected to women's awareness of beauty-face.

여대생의 네일 컬러링 구매행동

김현정(Hyun-Jung Kim),오인영(In-Young O),전연숙(Yeun-Suk Jeun) 한국인체미용예술학회 2012 한국인체미용예술학회지 Vol.13 No.4

This study has performed multiple response analysis, factor analysis, cluster analysis and ANOVA using SPSS 20.0 in order to determine the difference between college women’s use pattern of nail services and their awareness of nail color by consumer type with a total of 214 college women living in Gyeonggi-do. First, according to the analysis of their perception of nail color, ‘it makes me feel better’ had the most responses, followed by ‘it is a way to invest in myself.’ Second, in terms of susceptible perception toward nail color, they responded that transparent and see-through color felt natural while pink felt feminine. In addition, they said that red felt sexy while orange, gold brown, silver and blue felt refined and stylish. Third, to segment consumers by the characteristics of nail-related fashion lifestyle, five factors – interest in fashion, showing off fashion, awareness of others, fashion innovation and egoism – were obtained. In addition, consumers have been classified into four clusters; trendsetting, trend-oriented, showing off self-worth and self worth-oriented. In Cluster 1, ‘fashion innovation’ was high while ‘awareness of others’ was low. In Cluster 2, ‘interest in fashion’ was the highest while ‘fashion innovation’ was the lowest. In Cluster 3, ‘awareness of others’ was the highest while ‘self-oriented’ was the lowest. In Cluster 4, ‘self-oriented’ and ‘showing off fashion’ were high while ‘interest in fashion’ was the lowest.

화장관심도와 화장행동에 따른 세분집단별 화장품 사용실태 (여고생을 중심으로)

이혜정 ( Hye Jung Lee ),오인영 ( In Young O ) 한국미용학회 2010 한국미용학회지 Vol.16 No.2

This study purposed to identify the sub-factors of interest in make-up and make-up behavior in high school girls in their adolescence who are highly interested in their body and appearance, to group the surveyed high school girls according to the factors, and to survey the use of cosmetics in each group. The participants of this study were 200 high school girls living in Seoul or Cheonan, and the results of this study were as follows. First, interest in make-up was subdivided into five factors, which were `fashion leadership`, `self-satisfaction`, `appearance management`, `other-orientedness` and `appearance satisfaction`. Make-up behavior was subdivided into three factors, which were `emphasis on skin expression`, `emphasis on individual expression` and `emphasis on others` opinions`. Based on the five factors of interest in make-up and three factors of make-up behavior, we divided the participants into three groups, which were `individuality-seeking group`, `benefitseeking group` and `indifferent group`. Second, the largest part of high school girls started make-up at the age of 16-17 or earlier. To the question of what made them start make-up, the individuality-seeking group tended to answer `Because friends did`, the benefit-seeking group `To show to the boy friend`, and the indifferent group `Out of curiosity`. Third, among color cosmetics, eyeliner was used most frequently. The most preferred color of eye cosmetics was brown and that of lip cosmetics was pink, and the reason was that these colors looked natural. The characteristics of the sub-divided groups were as follows. The individuality-seeking group pursued fashion and, at the same time, emphasized individuality and was satisfied with their appearance. This group started makeup mostly before the age of 15 and the reasons for starting make-up were `Because friends did`, `Out of curiosity`, etc. The benefit-seeking group showed a strong tendency of managing their appearance but their satisfaction with their appearance was low. Like the individuality-seeking group, this group also started make-up mostly at the age of 17 or earlier and the reasons for starting make-up were `To show to the boy friend`, `To cover defects in the skin`, etc. The indifferent group showed low satisfaction with their appearance and a weak tendency of managing their appearance. This group started make-up usually from the age of 18, and the reasons for starting make-up were `Out of curiosity`, `To cover defects in the skin`, etc. The results of this study suggest that high school girls who are highly interested in make-up also take interest in appearance management and participate in make-up behavior actively.

김연아의 선수 이미지와 광고모델 이미지 지각차이 비교 및 광고효과에 미치는 영향

오수나 ( Su Na O ),오인영 ( In Young O ) 한국미용학회 2011 한국미용학회지 Vol.17 No.1

In this research, we surveyed 20s 4-year university students to compare between sports star`s athletes image and advertisement model image. We compared Kim Yuna`s athletes and advertisement model image and their effect for consumers` advertising attitude, product attitude, and perception attitude. Based upon the results of the study, the following conclusions appeared; As a athletes image of Kim Yuna, people thought about ``attractiveness``, ``expertness``, ``dynamics``, ``imperturbable``, and ``sensibility``. On the other hand, as an advertisement model, Kim Yuna`s images were ``competence``, ``warm-attractiveness``, and ``cool-attractiveness``. Kim Yuna`s images of ``competence``, ``warm-attractiveness``, ``cool-attractiveness`` in advertisements have meaningful differences. Attractiveness in Kim Yuna`s athletes images had the strongest influence to advertising attitude, product attitude, and perception attitude. And ``sensibility`` was secondstrongest influential, and ``imperturbable`` was the third. As an advertisement image, ``competence`` had the strongest influence in advertising attitude and product attitude, and ``warm-attractiveness`` was the strongest image in perception attitude. This is the difference between athletes images and advertisement image because the ``attractiveness`` was the strongest image in the athletes image. For conclusion, Kim Yuna`s attractiveness image of athletes image has the strongest influence to advertising attitude, product attitude, and perception attitude. And Kim Yuna`s competence image of advertisement image was the strongest image. Because the warmattractiveness had strong influence to advertisements, the attractiveness image would have the strongest influence to perception attitude.

MBC 뉴스 및 오락프로그램 여성 진행자의 외모 이미지에 관한 연구 -2000년대 후반 여성 앵커와 여성 아나운서 비교를 중심으로-

김보경 ( Boh Koung Kim ),오인영 ( In Young O ) 한국미용학회 2009 한국미용학회지 Vol.15 No.2

A variety of multimedia allow us to acquire information and enjoy leisure activities in daily routine life. The advance in the IT industry serves to enhance our leisure culture, but news programs of aerial broadcast still boast a high audience rating, and TV programs have increasingly been specialized and segmented due to the improved consciousness of viewers in advanced modern society. And there is consequently an avoidable trend to specialize TV announcers to suit the level of viewers and address their needs. The purpose of this study was to compare the roles and external images of TV anchorwomen and female announcers in charge of cultural and entertainment programs in a bid to suggest the right images of anchorwomen and female announcers for different types of programs. As for differences in image between announcers and anchors, anchors just conveys information to viewers, whereas announcers need to sympathize with them. Hence, female announcers and anchorwomen should seek after a different image according to the goal, object and intended message of the programs they are responsible for, and their different image should be followed by different looks and styles. The findings of the study might not be generalizable in that just MBC announcers were examined without allowing for multiple environmental factors. In the future, more segmented and specialized research efforts should be channeled into checking the images of female TV show hosts from different broadcasting stations, including the type of image, external image and the relationship of program type to announcer style.

노년기 여성의 외모관심도와 외모관리행동 연구

임정미 ( Jeong Mi Im ),오인영 ( In Young O ) 한국미용학회 2010 한국미용학회지 Vol.16 No.2

The purpose of this study is to offer implications for the practical marketing strategy of beauty related industries targeted to old aged women by investigating the relations between old aged women`s concerns of appearance and their behavior of appearance care. This study is conducted with women who are over sixty years old living in Seoul and Gyenggi-do, Korea from 5, January to 10, February in 2010. After distributing questionnaires, 387 questionnaire were extracted in the final analysis. This study carried out Frequency analysis, Factor analysis, Cronbanch`s a, One-Way ANOVA, Independent Samples t-test, and Correlation analysis according to the problem of study through SPSS/PC ver. 12.0 program. It appeared that there is statistical significant difference in hair style of appearance concern(p<.05), hair style of the behavior of appearance care(p<.01), skin care(p<.01), and figure(or body) care(p<.05) according to the age. It appeared that there is statistical significant difference in skin care of the behavior of appearance care(p<.01) according to the existence and nonexistence of spouse. It appeared that there is statistical significant difference in makeup of appearance concern(p<.05) classified by academic career. And it also appeared that there is statistical significant difference in clothes(p<.01) and figure(or body) care(p<.05) of the behavior of appearance care. It appeared that there is statistical significant difference in clothes of appearance concern(p<.05) and skin care of the behavior of appearance care(p<.05) classified by income. ccording to the result of Correlation analysis between appearance concern and the behavior of appearance care, there is the highest correlation(r=.601) in hair style and clothes of appearance concern. In the future, specialized beauty therapy program development should be achieved in the name of social welfare system through which old aged women can easily apply this and enhance their contentment of old aged life.

화장관심도와 정보탐색이 여고생의 화장행동에 미치는 영향

이혜정(Hye Jung Lee),오인영(In Young O) 한국인체미용예술학회 2011 한국인체미용예술학회지 Vol.12 No.1

The objective of this study was to find the sub factors of makeup interest and makeup behavior and examine the effects of makeup interest and information search on makeup behavior among female high school students who are highly interested in their appearance. The subjects of this study were 200 female high school students living in Seoul and Cheonan, and the results of this study are as follows. First, makeup interest consisted of five factors: ‘fashion leadership,’ ‘self satisfaction,’ ‘appearance management,’ ‘other orientedness,’ and ‘appearance satisfaction.’ Information search consisted of two factors: ‘media information search’ and ‘non media (personal) information search.’ In addition, makeup behavior consisted of two factors: ‘basic and functional makeup behavior’ and ‘base and point color cosmetic behavior.’ Second, according to the results of examining the effects of the makeup interest factors on the media information search factors, ‘fashion leadership,’ ‘self satisfaction,’ ‘otherorientedness,’ and ‘appearance management’ had a positive effect on ‘media information search,’ and among the makeup interest factors ‘fashion leadership’ made a relatively large contribution to ‘media information search.’ Third, according to the results of examining the effects of the makeup interest factors and the information search factors on ‘basic and functional makeup behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘no expectation of functional makeup effects,’ and ‘appearance management’ and ‘selfsatisfaction’ had a positive effect on ‘expectation of functional makeup effects,’ but ‘appearance satisfaction’ had a negative effect. All of the information search factors had a positive effect on ‘basic and functional makeup behavior’ and, in particular, ‘media information search’ made a relative large contribution. In the results of examining the effects of the makeup interest and information search factors on ‘base and point color cosmetic behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘Emphasis on base makeup skin expression’ and ‘appearance satisfaction’ had a negative effect.

Body Painting을 활용한 TV 광고 사례연구

서귀예라(gui ye ra Seo),오인영(in young O) 한국인체미용예술학회 2009 한국인체미용예술학회지 Vol.10 No.4

The element of attracting consumers in advertisement which appears in domestic and foreign TV advertisement is mainly based on combined form of both emotional attractions and rational attractions or individual emotional attractions in the advertisement. This means advertisement mainly uses the artistic element of body painting to stimulate the emotional attractions to make them consume. In case of emotional attracting elements, pictorial expressions were the main element, on the other side, the combined forms were using more of mixed elements and liberal formats of expressions. When we take a closer look on the expressional formats, both domestic and foreign adverts manly used pictorial expressions. In case of domestic ad, they used graphics and objet elements and in case of foreign ad, airbrush techniques were used.

미용사의 근무 특성에 따른 사회심리적 스트레스(PWI-SF)와 피로도(MFS) 연구

이혜영 ( Hye Young Lee ),오인영 ( In Young O ) 한국미용학회 2010 한국미용학회지 Vol.16 No.2

Frequencies, chi-square, one-way ANOVA, posterior analyses were performed using Package SPSS 12.0 n 236 surveys conducted from June 10, 2009 to August 8, 2009 regarding the association between psychosocial stress (PWI-SF) and fatigue (MFS) of hair dresser`s working characteristics. The research subjects` exposure to psychosocial stress (PWI-SF) and fatigue (MFS) were as follows. 184 People with an average of 34.39 points were exposed to high psychosocial stress (PWI-SF) and 112 people with an average of 81.07 points were exposed to medium-level fatigue (MFS). Upon examining the common characteristics of psychosocial stress (PWI-SF) with the exposure level, managers and married people were evaluated with high-risk stress. Upon examining the common characteristics and fatigue (MFS) exposure showed that fatigue increased with age, especially singles rather married people were shown to be greater in the very-high fatigue zone. When examining the exposure level of psychosocial stress (PWI-SF) based on working characteristics, those with the highest working experience of 20 years or more had the highest score with 34.17 points and managers had 33.21 points. Therefore with higher positions, private salons were evaluated with greater social stress (PWI-SF). When examining the significant results of fatigue (MFS) differences of working characteristic`s exposure, those with more than 10 years but less than 15 years of experience workers had the highest fatigue (MFS) and managers scored 74.93 points while personal salons (5 or more workers including the manager) had the highest fatigue (MFS). Using the total score of the psychosocial stress (PWI-SF) and fatigue (MFS), association was evaluated which showed that psychosocial stress (PWI-SF) explained the fatigue (MFS) exposure evaluation (more than 32%).

무대분장에 나타난 그로테스크 연구

임유경 ( Yoo Kyung Yim ),오인영 ( In Young O ) 한국미용학회 2010 한국미용학회지 Vol.16 No.2

This research has as an objective how a grotesque character is designed and how it is visually presented in the stage, and how the character shown on the stage was analyzed in a grotesque view. The methodology used for this research will propose the theory and concept based on bibliographical research and by presenting visual materials such as opera, musical, theater, Korean classical opera and other show stages directed by researcher and will analyze it`s design. This research divides the grotesque characteristic of stage make-up in 4 categories as P. Thomson`s classifications which are devil image, animal image, merrymaking image and mechanical image, and concretized the form of expression by analyzing the each character. The devil image is presented by using inhuman colors and partially using the Foam latex and Gelskin and adds horns, dogtooth, artificial ears, artificial jaw, artificial nails and others to empathies the grotesque image. The animal image is constructed by animal hair and using the same color of animal skin tone and uses sometimes the Glatzan, Latex or Bald Cap. The image is emphasized by adding beak, artificial nail and hair. The merrymaking image`s skin presentation presents am inhuman image by using a huge variety of colors and uses different, abnormal designs of eyebrow and modified, distorted eyes and lips to satire and amuse. The mechanical image presents a futuristic image using colors like metallic silver or white and adds 2 kinds of extraneous matter which the first one is to use something made with latex and the second is representing by drawing.