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어문영(Yu, Wen-Ying)(鱼,文英),류찬(Liu, Can)(刘,灿,),이용진(Li, Long-Zhen)(李龙,振) 대한중국학회 2021 중국학 Vol.74 No.-
机会识别是创业管理领域的重要研究主题,也是发展乡村旅游创业的重要前提条件之一。虽然创业机会识别研究已经取得了较多的成果,但仍缺少以乡村旅游单一行业创业样本来进行的实证研究。本研究基于社会资本理论和经验学习的观点,依据对139个乡村民宿创业者所做的的调查数据,对社会资本、先前经验与创业机会识别的作用机理进行了实证分析。研究发现,民宿创业者网络资源和网络规模均对创业机会识别有显著正向影响。民宿创业者的行业经验和职能经验对创业机会识别有显著正向作用,但工作经验对创业机会识别没有直接影响。这些结果表明,民宿创业者所嵌入的网络资源和网络规模越大,能够识别的创业机会就越多,拥有较多先前创业行业经验和职能经验,就能显著提高创业机会的识别。 Opportunity identification is the core issue of entrepreneurship research, and it is also an important prerequisite for the development of rural tourism. Although entrepreneurial opportunity identification research has achieved more results, there is still a lack of empirical research on rural tourism single industry. Based on social capital and experience learning perspectives, using data from 139 “Minsu” in China, which is now officially called homestay inn in China, we empirically examine the effects of social capital and previous experience on entrepreneurial opportunity identification. The results indicate that scales of embedded network and resources of social network have positively effect on entrepreneurial opportunity identification. The results also show previous industry experience and functional experience have positively effect on entrepreneurial opportunity identification, while previous working experience has no direct effect on entrepreneurial opportunity identification. These results show that entrepreneurs have a denser and larger scale of social network, they will have higher alertness for the potential entrepreneurial opportunities. These results also indicate that the entrepreneurs have more previous industry and functional experience, they will recognize more entrepreneurial opportunities.
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항공 서비스품질과 소비관련 감정이 고객만족과 재구매의도에 미치는 영향에 관한 연구
이용진 ( Long Zhen Li ),어문영 ( Wen Ying Yu ) 한국항공경영학회 2010 한국항공경영학회지 Vol.8 No.3
This study investigate perceived airline service quality and consumption emotion which classified into pre-consumption emotion and post-consumption emotion, on customer satisfaction and repurchase intention. Using survey date from 363 customers, the result reveals pre- consumption emotion positively relate to post-consumption emotion and perceived airline service quality, but no effect on customer satisfaction. we also find post-consumption emotion positively relate to customer satisfaction, but no effect on repurchase intention. In addition, we find perceived airline service quality positively relate to post-consumption emotion and customer satisfaction, but not significantly relate to repurchase intention and customer satisfaction positively effect on repurchase intention. These results suggest that airline managers must pay attention to not only cognitive factors but also experiential aspects of airline service.
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