디자인 원리를 적용해 통합 예술을 토대로 한 아트 메이크업 디자인 연구

신세영(Sae Young Shin),안나현(Na Hyeon Ahn) 한국디자인문화학회 2012 한국디자인문화학회지 Vol.18 No.4

물질적 풍요와 정보에 의한 급격한 사회변화는 육체와 정신건강이 조화 된 행복한 삶을 누리기 원함으로 자연스럽게 미의 관심이 중시되고 있다. 미의 한 분야인 메이크업에서도 단순한 미의 역할에서 새롭게 테크닉이 개발되는 하나의 디자인 영역으로 확대 변화되고 있는데 그 중 아트 메이크업이 해당 된다고 할 수 있다. 아트 메이크업은 패션쇼, 공연 등 여러 무대에서 적용되어지고 디자인의 원리에 따라 끊임없이 디자인 발상을 통해 새로운 작품형태의 연구가 필요한 분야이다. 아트 메이크업 영역에서 디자인 원리를 적용한 디자인 발상이 어떻게 반영되고 있는 지와 조형 예술분야로써 창작영역으로의 확대모색과 창조적인 메이크업의 발전에 학문적 이론의 토대와 기초자료를 제공하고자 하는 목적이 있다. 연구 방법은 디자인 원리를 적용한 다양한 아트 메이크업의 작품분석을 위해 국내 선행연구, 단행본 3권, 보그 사이트의 컬렉션, 메이크업 관련 인터넷 검색사이트 17곳에서 작품사진을 수집하였다. 수집된 자료는 얼굴을 중심으로 아트 메이크업 특성을 표현한 작품에 한하여 분석 대상으로 선정하였고, 작품의 실증적 내용 타당도 검증을 위해 메이크업 관련 전공자9인의 자문을 받아 1, 2, 3차의 선별과정을 통해 최종적으로 30장의 아트 메이크업의 이미지 사진이 최종 선정되었다. 이상과 같이 메이크업 디자인 원리를 조화, 균형,통일, 강조, 리듬으로 분류, 적용한 아트 메이크업을 작품들을 통해 분석해 본 연구의 결론은 다음과 같다.첫째, 조화는 주로 색채라는 디자인 요소로 무채색과 유채색의 대비조화를 이루어 극적인 긴장감을 주었고, 파스텔 계열의 유사조화, 자연에서 얻은 소재를 사용한 동일색상의 조화를 볼 수 있었다.둘째, 균형은 눈을 위주로 선과 면의 디자인 요소를 양쪽 상, 하 보다는 좌, 우 대칭 균형을 이루어 안정감 있는 균형을 이루고 있는 것을 볼 수 있었다.셋째, 통일은 다양한 소재의 오브제 사용으로 메이크업과 미적으로 결합해 서로 융합하며 전체적으로 통일감 있게 표현한 것을 볼 수 있었다.넷째, 강조는 얼굴 중 한 특정 부위를 집중의 효과로 강한 색채를 적용해 신비로움과 흥미를 유발하고자 강조의 원리를 적용한 것을 볼 수 있었다. 다섯째, 리듬은 점증이나 반복의 방법으로 다양한 형태의 직선과 곡선을 사용하여 선의 두께, 간격, 크기 등을 활용해 율동감을 준 동적 변화의 리듬의 원리를 볼 수 있었다. 후속 연구에서는 다양한 디자인 원리를 적극 활용한 창의적 활동을 통해 지속적인 아트 메이크업의 작품 개발이 이루어지길 바란다. The present society is now experiencing material affluence and overflowing information. In the midst of such rapidly changing society, people have turned their eyes onto beauty care to have a happy life of good physical and mental health. In terms of Make-up, one of the beauty fields, the subject has been expanding to the design area in that it is now working new techniques as it has stopped being satisfied with merely playing a simple beauty. Such Make-up which is going through the change is called Art Make-up. The Art Make-up is being used for fashion shows and performances. Since it has so much potential to develop according to the design principles, research on a new Art Make-up is definitely required. This study investigates how design ideas with the design principles applied would be adopted to the Art Make-up. With research on how to expand the art Make-up to the creative area as plastic arts, this study aims to propose a theoretical foundation and fundamental data for the development of creative Make-up. The research was conducted based on various Art Make-up works with the design principles applied. Images of the works were selected from advanced researches in Korea, three relevant books on the topic, Vogue collections which were posted on the Internet and 17 online websites relating to Make-up. References which only focused on facial Art Make-up were examined. In order to prove practicality validity of the works, advices from 9 individuals who have majored in Make-up related fields were gathered. Through a series of three selections, 30 of the Art Make-up images were finally selected. The images were separatedly analyzed by their harmonization, balance, unification, emphasis and rhythm relating to the design principles. The results are presented as follows. First, for the harmonization, the images appeared to increase the tension to the end as working on contrast of achromatic color and chromatic color which is one of the design elements. Similar harmonization by pastel colors and another harmonization by the same colors gained from nature were observed. Second, for the balance, the images turned out to focus on lines and sides which are, again, the design elements. As concentrating on eyes, the balance gained a sense of stability with bilateral symmetry rather than vertical symmetry. Third, the unification was realized in the images as a variety of objects were being combined with each other. The whole images finally felt unified as the design elements were well mixed with Make-up. Fourth, for the emphasis, one particular area of a face was pointed out. With intense colors, a sense of mystery and interest was emphasized. This way, a principle of emphasis could be observed. Fifth, a gradual increase and repetition workedwith various straight lines and curves to express rhythm. A principle of rhythm with dynamic changes was confirmed through various thickness, spaces and sizes of the lines. For follow-up research, it is suggested that constant developments on Art Make-up should be conducted through creative activities based on active application of various design principles.

한국 전통 문양 및 색채를 활용한 뷰티디자인 연구

신세영(주저자) ( Sae Young Shin ),김성남(교신저자) ( Sung Nam Kim ) 한국동양예술학회 2014 동양예술 Vol.26 No.-

한 국가의 민족문화의 정체성을 표현하는 문화적 가치는 현재 글로벌 경쟁시대 하나의 전략으로 부각되고 있다. 최근 한류의 열풍으로 한국적 이미지를 활용한 산업체 영역이 확대되고 있고, 특히 디자인 영역에서는 한국의 미를 알리기 위해 다방면에서 전통 문양이 활용되고 있다. 현재 한국인의 정서 속에 나타난 미의식을 표현한 전통문양은 뷰티디자인의 모티브로 활발히 진행되고 있으며 이를 위한 논의와 체계적인 연구가 필요한 실정이다. 이에 이 연구에서는 한국 전통 문양을 뷰티디자인의 모티브로현대적인 시각화 표현을 구체화 할 수 있도록 하고자 하였다. 연구의 방법으로는 실존 유물과 각종 문헌, 전문서적, 정기간행물, 연구 논문,웹사이트 등을 참조하여 한국전통 문양의 기원과 역사, 종류, 현재 사용되고 있는 기법등에 대해 알아보고 뷰티디자인으로 활용될 수 있는 디자인요소 및 원리를 중심으로 전통 문양 구조에 대해 고찰하였다. 뷰티디자인 연구를 위해 인체부위 중 얼굴에 한정하여 적용하였으며, 뷰티 디자인 활용적 접근을 위해 우리 민족 고유의 미의식과 장식미를 잘 나타내 줄 수 있으며 인체의 곡선적 요소와 디자인 원리를 적용한 식물 문양과 가면 문양을 중심으로 전통 문양 패턴을 추출하였다. 또한 한국 전통 색채 활용을 위해 단청의 색상배열에서 색상을 추출하여 한국의 독창적인 이미지와 뷰티디자인을 접목하여 패턴을 제시하였다. 연구의 결과는 다음과 같다. 첫째, 한국 전통 문양 중 뷰티디자인을 위한 식물문양은 반복, 단순화, 연속, 결합의 원리를 사용하여 표현이 가능했으며, 인체의 곡선을 통해 한국적 이미지를 나타내는 패턴으로 이용 가능함을 확인할 수 있었다. 식물문양은 곡선의 유기적인 특징을 활용, 간격, 위치, 두께에 따라 효과를 극대화, 인체의 곡선 활용이 가능한 문양이다. 이를 통해 율동감이나 리듬감을 표현할 수 있었다. 둘째, 전통문양 중 가면 문양은 단순화, 재배치, 결합, 확장 기법으로 표현이 가능하며 한국적 이미지를 여러 가지 디자인으로 표현할 수 있었다. 가면의 특징적 요소를 얼굴에 그대로 혹은 부분적용 할 수 있으며, 형태의 크기와 배치, 각도, 명암, 색상대비로 의미와 상징성 부여 및 뷰티 디자인으로써의 활용가능성을 알 수 있었다. 셋째, 한국 전통 색채 활용을 위해 단청의 색상배열에서 색상을 추출하여 한국의 독창적인 이미지와 뷰티디자인을 접목하여 패턴을 제시할 수 있었다. 이 연구의 결과는 한국의 전통미를 뷰티디자인을 통해 표현하고 부각시킴으로써차별화된 디자인 영역을 구축할 수 있을 것이다. 이 연구를 통해 한국적 문양을 이용하여 현대적인 뷰티 디자인으로 활용이 가능함을 확인 할 수 있었으며 다양한 방법의 접근과 시도를 통해 다양한 한국적인 문양 패턴이 개발되어지기를 기대한다. 우리나라 전통 문양에 대한 지속적인 연구를 통해 전통에 대한 현대의 재해석을 통한 뷰티디자인이 개발될 것으로 기대한다. Cultural value that represents an ethnic and cultural identity of a nation has become a strategy in the competitive global world. Recently, industrial areas have been expanded using Korean image along with the Korean Wave. In design, in particular, traditional Korean patterns have been used in various ways to promote the beauty of Korea. Traditional Korean patterns that present the aesthetic sense in Korean sentiment have been used as a motif in beauty design. Therefore, there is a need for discussion about it and systematic study. For this reason, this study aims to specify contemporary visualizing expression as a motif of traditional Korean patterns in beauty design. As study methods, origin and history of traditional Korean patterns, their kinds and current techniques were reviewed by referencing existing remains, various literature, professional books, periodical publications, study thesis and web sites. In addition, structures of traditional Korean patterns were analyzed based on design factors and principles that could be used in beauty design. The beauty design study was conducted on a face among human body parts. For the practical approach to beauty design, plant patterns and mask patterns were chosen among traditional design patterns, which represent Korean aesthetic sense and the beauty of decoration with curve element of human bodies and design principle. Moreover, colors were chosen from color arrangement of traditional multicolored paintwork on wooden buildings and stripes of many colors to suggest a pattern combined with creative Korean image and beauty design. Study results are as follows. First, a plant pattern for beauty design was expressed with the use of principles of repetition, simplification and rhythm. It was identified that the plant pattern can be used to represent Korean image with curves of human body. It is possible for the plant pattern to use organic characteristics of curves, maximizing effects depending on distance, location and width for the use in the curves of human body. Therefore, dynamic and rhythmical senses were able to be expressed. Second, a mask pattern can be expressed with simplification and rearranging technique. In addition, various designs can be created by changing an arrangement of Korean image. The study results showed that characteristic factors of masks can be applied on the face either entirely or partially. Moreover, size, arrangement, angle, brightness and color contrast made it possible to give meaning and symbolism, proving its possibility to be used in beauty design. Third, for the use of traditional Korean colors, it was possible to suggest a pattern combined with creative Korean image and beauty design bychoosing colors from the color arrangement of traditional multicolored paintwork on wooden buildings and stripes of many colors. The study results would help to construct distinctive design areas by expressing and emphasizing traditional Korean beauty in beauty design. From this study, it was confirmed that traditional Korean patterns can be used in contemporary beauty design. It is expected for Korean design patterns to be developed more variously.

화장품 소비자의 온라인 구전 정보탐색 동기에 따른 구전 재확산 의도에 대한 연구

신세영(Shin, Sae young) 한국비즈니스학회 2021 비즈니스융복합연구 Vol.6 No.3

한국 20∼30대 여성의 패션 프레임과 패션이미지 유형화

신세영(Sae Young Shin),김영인(Young In Kim) 한국복식학회 2013 服飾 Vol.63 No.4

The purpose of this study is to take a look at the fashion frame of Korean women in their twenties and thirties to sort the actual fashion image and the ideal fashion image according to the fashion frame of Korean women in their twenties and thirties, and also to find out the standards and features that divide such a classification. For this study, we used the Q method, which is valued as an effective way to assess subjectivity. This helps to objectively classify the perception the fashion images of and the response to them as well. The analyzed materials were divided into two actual fashion frames and two ideal fashion frames, and classified them into 12 fashion image types in total, that is, six actual fashion images and six ideal fashion images, and we named each type of the fashion images and analyzed the features of each fashion image type through the in-depth Q workshop in which 14 professionals participated. The results of this study are as follows: First, the actual fashion frames of Korean women in their twenties and thirties was largely divided into ``Fashion Gold Girl``, the fashion frame of mainstream and ``Indi-idol``, the fashion frame of subcultures, and this was further divided into six fashion image types: ``Basic Casual``, ``Vintage Performer``, ``Easy Chic``, ``Ladies`` Look`, ``City Office Girl`` and ``Club Mania``. Second, the ideal fashion frame of Korean women in their twenties and thirties was divided into ``Urban Refinement``, the fashion frame of the mainstream and ``Mismatched Style``, the fashion frame of subcultures. It was also divided into six fashion image types: ``Power Fashion``, ``Fashion Conservative``, ``Semi-culture``, ``Fashion Otaku``, ``Sweet Darling`` and ``Fashion Panic``. Third, The characteristics of the fashion images`` colors are recognizable according to the type of fashion images.

메이크업 전공 관련 학위논문 연구 동향 분석

조서영 ( Seo-young Cho ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.2

This study analyzes the area and themes of domestic doctoral and master theses on the Make up. The purpose of this study is to understand the present situation of these theses and the trend of this field and to search for the future direction of this field. For this purpose we analyze 357 theses on the Make up. 357 theses is chosen from KERIS (Korea Education & Research Information Service) database. The temporal scope is from 1984 to 2011. As of July 2011 the number of university of awarding Make up diploma reaches to 60. Hansung University awards 65 diplomas, followed by Sookmyung Women’s University and Sungshin W omen’s University. The study object in terms of sex is almost the female, the study of the male begins in 2005, now 10 theses, 2.8 percent of the total 357 theses. The study object in terms of occupation is various. The study on movie star reaches to 20 (5.6%), in addition news anchor, nurse, hotelier and Korean male id이 star. The number of the these on consumer conduct is 35 (9.8%). The literary survey is 189 (52.9%), field survey 155 (43.4%), experimental study 13 (3.6%). The number of statistical analysis study reaches to 137 (38.4%), all using SPSS..

화장품 브랜드의 감성 콜래보레이션

정주영 ( Joo-young Jung ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.2

Through this study, the symbolic consumption tendency focusing on brand image and emotional value was remarkable and the collaboration was tried by the strategy differentiating with other brands. The concept of cosmetics brand’s emotional collaboration could be defined and characteristics could be analyzed and stereotypicalized. The st\.idies for it are insufficient and intend to reveal the characteristics of emotional collaboration of cosmetics brands which are vitalized now by analyzing the examples. And, this study also intended to provide the information for emotional collaboration’ s applying situation in the cosmetics brand. The results of this study can be summarized as followed. The first, emotional collaboration is the emotional marketing strategy that collaborator (subject) and collaboratee (object) are share arts each other, aesthetic factor is magnified, products which have the possession value are developed, human emotion is stimulated and their purchase is drawn. The second, emotional collaboration is divided into direct collaboration that collaboratee designs container or gets involved into product’s development directly and indirect collaboration that he gets involved into the promotion -typed event. And, it was classified into 3 forms, container design participating form, product development participating form and event participating form. The third, if examining the distribution situation of collaboratees in the emotional collaboration, in the container design participation form, the distribution of artists were the highest and the product expressing artistic sense and creativity of collaboratee, artist, in the container was progressed the most collaboration with the high possession value. The event participating form which is the collaboration revealing its own artistry without getting into product directly with promotion form expressed the inspiration of product with the forms of wrapping paper’s design, poster, etc. All collaboratee of this form are artists and it is the collaboration whose form is performance combining the aspiration of product with the artistry of artist. The forth, the brand image could be changed by emotional collaboration. In the original brand image, when intending to obtain the images they want, such as naturalism brand, individual image, etc. through the emotional collaboration, the emotional collaboration was progressed with collaboratee of the area.

아르누보 특성을 모티브로 한 아트 메이크업의 색채 분석

안서영 ( Seo-young An ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.3

By understanding the expressions of art nouveau and examining cases in which a motif of naturalism from the era of art nouveau was applied to the art make-up, the study focuses on analyzing color characteristics which have been presented as the natural beauty of plants and another natural beauty of a human body were combined. For the subject of the study, art nouveau styles were divided into field of abstraction, the organic, symbolism and geometry. The works used in the study were 96 art make-up works and they were all with art nouveau characteristics applied. They were works in 15 books published since 2000, works which won at beauty competitions and works updated on the Internet. References for the color analysis were collected by scanning and monitor capturing and, they were arranged as being categorized into a dominant color (over 60%) and an assort color (20~30%). To measure color difference, Adobe Photoshop was used and a gained value of L*a*b was converted into H V/C value by Munsell Conversion versionll. 10 colors in Munsell’ s color combination analysis were used as a standard for the color characteristics which were R (Red), YR (Ye11ow Red), Y (Y e11ow), GY (Green Ye11ow), G(Green), BG (Blue Green), B(Blue), PB(Purple Blue), P(purple) and RP(Red Purple). For color tone, PCCS (Practical Color Coordinate System) was applied which has come up with 12 colors tones in the end which were p (pale), ltg (light grayish), g (grayish), dkg (dark grayish), lt (light), sf (soft), d (dull), dk (dark), b (bright), s (strong), dp (deep) and v(vivid). According to the results from the analysis, R, YR, PB, P and RP appeared to be most concentrated while the color tones were examined mostly in lt, b, g, dkg, sf, ltg and d. This proves that the naturalism of art nouveau is found in various color areas and yet, it is mostly concentrated in the red which is considered to have a medium brightness with a low chroma, perfect for expressing a sense of soft sensitivity.

국내 저가화장품 브랜드의 아이섀도우 색채특성

안서영 ( Seo-young Ahn ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.1

This study was to investigate color characteristic of low cost cosmetics brand based on eye shadow which expressed color characteristic best due to accounting for the most color gamut. The subjects were 4 low cost cosmetics brands such as Misha, The Face Shop, Skin Food, Etude and Misha-18, The Face Shop-18, Skin Food-27, Etude-21 all 84 were analyzed focusing on eye shadow proposed on the Website by February 2012. Lateral color was extracted using Adobe Photoshop on a computer monitor and then color values were extracted by measuring the RGB values, using Munsell Conversion version 11 and converting into HN/C values. Munsell color system was analyzed by 10 colors and colors were classified as 12 colors and colorless by PCCS. The findings indicated that there were differences among brands but eye show colors of low cost cosmetics had RP, YR in common, colors ere ltg, sf, It.

무대분장을 위한 디자인 발상

임유경 ( Yoo-kyung Yim ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.2

A design ideas in stage make ups, as a creative thinking stage to make a suitable solution by smoothly and rationally analyzing as to a given problem, is the most significant step among the whole design stages. The objective of this research is to figure out about the method of design ideas being the core in stage make up design and to seek a new possibility of design ideas in stage make ups by converting the conventional thinking methods into visual ideas methods which image association is applied. The researching method is a combination of a book research and a case study research focusing on the opera ‘Magic Flute’ which the researcher joined as the stage make up designer last July 2010. The research result is as follows. I researched the images and hair styles by each of the roles based on the characteristics and features of the characters after analyzing the piece. Image research is a method of visual design ideas which the researcher proposes by applying various thinking methods such as stimulation method, multi -dimensional measurement method and synetics method. After researching, I substituted the characteristic features of the characters to physiognomic characteristic features by forms and finally planned the make up design. I completed the final make up design by sketching the planned make up design and applying it to the actual piece. The proposed visual design ideas method can be linked to a more intensive research and developed as an enhanced form.

파란색을 적용한 메이크업 이미지와 색채 특성

이혜정 ( Hea-jung Lee ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.1

This study classified make-up images applying blue color which is widely used in various fields including illustrated books, fashion shows and advertisement by each type and analyzed color characteristics by each image. As for studying methods, conceptual definition of blue color, and color image and symbolism was clarified through references, and color characteristics were clarified by each image through case study of images used in make-up in each field. Cases of make-up were collected focusing on illustrated books, fashion shows, and cosmetic brand advertisements since 2003, and total 36 kinds of data were used to clarify color characteristics, Study results are as follows. First, blue color belongs to the range of 7.5BG~ 10PB of Munsell Color System, has both positive and negative images, and its images can be classified through painting. Second, color characteristics were analyzed by classifying images of make -up cases applying blue color in three areas. As a result of classifying images applying blue color in illustrated books, it was expresses as an erotic image, and color characteristics were light and soft, had a low chroma and high brightness. Blue color was expressed as a kitschy image in fashion shows, and color characteristics were pale and light, having a low chroma and high brightness, or light grayish and dull, having both low chroma and brightness. In the advertisements of cosmetic brand, it was expressed as a feminism image, and color characteristics were pale and light, having a low chroma and high brightness, or light grayish and grayish, having both low chroma and brightness. Also, high-brightness and high-chroma was used with vivid tones.