동영상 전송을 위한 채널상태 예측과 적응적 오류정정 부호화 기법의 연구

송정선(Jung Sun Song),이창우(Chang Woo Lee) 한국통신학회 2003 한국통신학회 학술대회논문집 Vol.2003 No.11

연구논문 : 대구,경북지역 중국 유학생의 한국 음식 선호도-만족도 연구

송정선 ( Jung Sun Song ),문상정 ( Sang Jeong Moon ) 한국식생활문화학회 2011 韓國食生活文化學會誌 Vol.26 No.2

The purpose of this study was to survey Chinese university or college students` preference for and satisfaction with Korean food in the Daegu and Gyeongbuk areas. A questionnaire developed from literature review included a series of questions about Korean food that included preference, satisfaction, product quality, and customer satisfaction. We analyzed 240 valid responses. Statistical analyses, including frequence, IPA, factor analysis, and regression were performed using SPSS software. Of the 41 kinds of Korean food included, the students` average preference was 3.24 and satisfaction was 3.23 on a 5-point scale. The students questioned preferred Bulgogi (3.99), Galbigui (3.92), Galbitang (3.88), Galbizzim (3.87), and Samgyeopsal (3.86) to other Korean foods. With regard to satisfaction, Bulgogi (3.94) was chosen by Chinese students as the most satisfying Korean food, followed by Galbitang (3.80) and Galbigui (3.80). The perceived quality of the Korean food also had a significant influence on customer satisfaction.

명시적 연어교수가 연어인지와 연어습득에 미치는 영향

송정선(Song, Jung-Sun) 팬코리아영어교육학회(구 영남영어교육학회) 2009 영어교육연구 Vol.21 No.1

The purpose of this study is to investigate the effect of explicit collocation teaching on Korean EFL learners' collocation perception and acquisition. To that end, 170 university freshmen participated in the study. After explicit teaching of English collocations for the experimental group and implicit teaching for the control group respectively, both groups were administered a pretest, three immediate posttests, and four delayed posttests consisting of multiple-choice questions on 'verb+noun' collocations and vocabularies(pretest only). Several pedagogically important findings were observed. First, although the experimental group consistently outperformed the control group, the analyses of the three immediate posttests revealed that the mean differences between the two groups did not always show statistical significance. Second, the results of the four delayed posttests indicated that explicit teaching barely effected learners' collocation acquisition. Third, medium size correlation was observed between students' knowledge of collocated expressions and vocabularies. Implications based on the findings were proposed.

식생활라이프스타일에 따른 와인선택속성, 와인소비행동에 관한 연구

송정선(Song, Jung-Sun) 대한관광경영학회 2016 觀光硏究 Vol.31 No.5

본 연구는 식생활라이프스타일에 따른 와인소비자의 유형을 구분하고, 각 유형별로 와인 선택속성에 어떠한 차이가 있는지를 확인하고자 한다. 또한 와인 소비행동에 대한 차이와 인구통계학적 특성의 차이에 대한 연구도 진행하였다. 본 연구를 위한 설문조사는 와인을 구매한 경험이 있는 일반 소비자를 대상으로 대구지역에서 실시하였다. 표본추출방법은 편 의표본추출방법을 사용하였으며 설문조사는 2014년 10월 한달동안 조사하였고, 설문지는 292 부를 분석 자료로 이용하였다. 배포된 설문지를 회수하여 얻은 자료들은 SPSS 20.0을 이용 하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 계층적 군집분석, K-평균 군집분석, 다변량분 산분석, 판별분석, 교차분석을 실시하였다. 가설검증 결과 첫째, 와인소비자의 식생활라이프스타일은 3개의 군집으로 나타났다. 둘째, 식 생활라이프스타일 군집별 와인선택속성의 차이분석을 실시한 결과 세분집단에 따라 와인선 택속성에 통계적으로 차이가 있는 것으로 나타났다. 셋째, 식생활라이프스타일 군집별 인구 통계학적 특성의 차이를 파악한 결과 연령, 결혼유무, 학력, 평균소득에서 차이를 나타내었 다. 넷째, 식생활라이프스타일 군집별 와인소비자의 소비행동차이를 분석한 결과 음용 동반 인, 와인구매비용, 월음용횟수에 차이가 있는 것으로 나타났다. 따라서 식생활라이프스타일의 세분집단에 따라 차별화된 마케팅 전략을 수립할 필요가 있다. This study purposes to examine the classification of wine consumers according to food-related lifestyle and to f ind out the variations of wine selection attribution by the classification. In addition, the research identifies difference between wine consuming behavior and demographic f actors. The survey was conducted for one month, October, 2014, in Daegu city, targeting consumers who had ever bought a bottle o f wine. The convenient sampling method is analyzed, based on 292 respondents. This data is analyzed by SPSS 20.0 with analysis of frequency, exploratory factor, reliability, hierarchical cluster analysis, k-mean cluster analysis, MAN O VA, discriminate analysis, and cross analysis. Results are summarized as follows: first, that there are three groups of wine consumers’ food-related lifestyles. Second, there is difference of wine selection attribution among the segmented groups with different food-related lifestyle. Third, there is distinction in accordance of ages, marital status, education, and monthly income, based on demographic factors of those three groups. Fourth, wine consuming behavior is related with food-related lifestyle, according to drinking companions, expense o f wine, and frequency of wine purchasing per month. Thus, it is necessary to set a differentiated marketing strategy applied b y target segmentation based on food-related lifestyle.

전환사정 실행에 대한 영역과 내용개발

송정선 ( Jung Sun Song ) 한국지적장애교육학회 2009 지적장애연구 Vol.11 No.3

연구논문(硏究論文) : 외식업체의 광고태도, 브랜드태도, 구매의도와의 관계 연구

송정선 ( Jung Sun Song ) 한국관광산업학회 2011 Tourism Research Vol.32 No.-

The purpose of this study is to find the relationship between the consumer`s attitude toward advertising and brand, and purchase intention in the food service industry. Data was collected by conducting a survey to customers who visited family restaurants, fast-food restaurants and pizza restaurants in Daegu. Date analysis was performed on 417 valid responses. The results indicated that the analysis of advertising attitude according to type of food service industry showed a significant different. This attitude did have a significant influence on attitude toward brand. And brand attitude did have a significant influence on purchase intention. Therefore, the consumer`s attitude toward the advertisement will be the important factor in the purchase behavior process.

중국유학생의 한식당 음식품질과 고객만족, 재방문의도에 관한 연구 -한국음식 인지도 차이를 중심으로-

문상정 ( Sang Jeong Moon ),송정선 ( Jung Sun Song ) 한국식생활문화학회 2012 韓國食生活文化學會誌 Vol.27 No.3

The purpose of this study was to determine the relationships among food quality, food awareness, customer satisfaction, and revisit intentions of Korean restaurants in Chinese University or College students in the Daegu and Gyeongbuk areas. A questionnaire developed from a literature review included a series of questions about the quality of Korean food, Korean food awareness, customer satisfaction, and revisit intentions. Analysis of the survey data was performed on 234 valid responses. Statistical analyses, including frequencies, factor analysis, reliability analysis and regression, were performed using the SPSS program. The results indicated that food quality perceived by Chinese students had a significant impact on customer satisfaction. On the contrary, food quality according to Korean food awareness by Chinese students did not have a significant impact on customer satisfaction. Further, customer satisfaction had a significant influence on revisit intentions, whereas customer satisfaction according to Korean food awareness did not have a significant effect. In conclusion, food quality is a significant factor in determining the success of the foodservice industry.

패밀리레스토랑의 커뮤니케이션 유형이 브랜드 가치와 고객만족, 브랜드 애호도에 미치는 영향

유영진(Young Jin Yoo),송정선(Jung Sun Song) 한국관광연구학회 2010 관광연구저널 Vol.24 No.2

The importance of marketing communications has increased nowadays. The purpose of this study is to find the relationship among communication, brand value, customer satisfaction and brand loyalty in family restaurants. Data was collected by conducting a survey to customers, who visited family restaurants in Daegu. Data analysis was performed on 194 valid responses. This research set 10 hypotheses that were based on former studies and literatures. The results indicated that although controlled communications did have a significant influence on emotional value and functional value, uncontrolled communications did have a significant influence on brand value(emotional value, social value, functional value). Brand value did have a significant influence on customer satisfaction and customer satisfaction did have a significant influence on brand loyalty. In conclusion communications(both of controlled and uncontrolled communications) prove the best way to increase brand value, customer satisfaction, and brand loyalty by empirical analysis.

특별한 교육적 지원요구학생을 위한 전환교육 사정방법과 사정전략 모델탐색

조인수 ( In Soo Cho ),송정선 ( Jung Sun Song ) 한국정신지체아교육학회 2007 지적장애연구 Vol.9 No.4

연구논문(硏究論文) : 호텔종사원의 내부마케팅 효과분석

문상정 ( Sang Jeong Moon ),송정선 ( Jung Sun Song ) 한국관광산업학회 2011 Tourism Research Vol.33 No.-

The purpose of this study is to find the relationship between hotel employees` internal marketing, organizational commitment, and altruistic behavior. To test the hypotheses proposed, data was collected by conducting a survey with hotel employees in Daegu, Gyeongju and Busan area. Date analysis was performed on 277 valid responses. Statistical analyses including frequencies, factor analysis, and reliability analysis, were performed using the SPSS program. To prove the hypotheses, and the confirmatory factor analysis, the structural equation model was used with AMOS 7.0. The results indicated that the reward system, education, and internal communication in internal marketing did have a significant influence on organization commitment. Also, organization commitment did have a significant influence on altruistic behavior. In conclusion, internal marketing of the hotel improves organizational commitment and altruistic behavior.