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태권도장 물리적 환경이 수련만족 및 재입관의도에 미치는 영향재입관의도에 미치는 영향
이승행 ( Seung Heang Lee ),손인학 ( In Hak Son ),윤상화 ( Sang Hwa Kim ),김종길 ( Jong Gil Kim ) 대한무도학회 2013 대한무도학회지 Vol.15 No.1
This study was designed to shed light on the effect of physical environment on customersatisfaction and re-enrollment intentions in taekwondo club. 300 customers were selected from 10 taekwondo clubs located in Chungnam and Daejeon region by using convenient sampling method. Among 300 questionnaires distributed and collected, 66 were excluded from the study because they were neither thoughtfully nor completely answered. As a result, only 234 questionnaires were adopted and analyzed. The resulting data were processed by means of frequency analysis, exploratory factor analysis, t-test, One-way ANOVA, correlation analysis and regression analysis using SPSS 18.0 program. Results from the above survey and analysis of data and information revealed the following: First, physical environment had significant influences on customer satisfaction, and physical environment had 54.5%(R²=.545) of influence about customer satisfaction. second, physical environment had significant influences on repurchase intention, and physical environment had 50.9%(R²=.509) of influence about repurchase intention. And physical environment had significant influences on word of mouth, and physical environment had 49.2%(R²=.492) of influence about word of mouth. Third, customer satisfaction had significant influences on repurchase intention, and customer satisfaction had 44.2%(R²=.442) of influence about repurchase intention. And customer satisfaction had significant influences on word of mouth, and customer satisfaction had 46.7%(R²=.467) of influence about word of mouth.
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