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UNESCO에 등록된 스페인의 세계유산 가치속성 지표 개발 연구
손수진(Sohn Soo Jin) 대한관광경영학회 2017 觀光硏究 Vol.32 No.5
본 연구는 UNESCO에 등록된 세계유산을 세 번째로 많이 보유하고 있는 스페인이 문화강대국이자 관광정책 실행에 있어서 적지 않은 경험을 가지고 있는 국가이기 때문에 이르르 대상으로 보유하고 있는 세계유산(문화적ㆍ자연적ㆍ복합적 유산)의 특성을 검토해보고, 관광자원으로서의 가치를 검증하기 위해 문화관광 도시로서의 가능성을 연구하고자 하였다. 실증분석을 위해 전문가 집단의 1차 pre-test를 거쳐, 본 연구의 타당성을 높이고자 스페인 방문객을 중심으로 설문조사를 실시하여, 스페인 세계유산의 주요 관광자원 가치 평가요인 <역사성>, <문화성>, <자연성>, <상호관계성>, <건축성> 5가지를 도출하였다. 특히 이 중에서는 ‘문화성’과 ‘역사성’ 그리고 ‘건축성’의 가치는 보다 높은 가치를 평가하고 있었다. 마지막으로 본 연구에서는 이러한 스페인 세계유산의 관광자원 가치가 문화관광도시에 미치는 영향력을 규명하고자 회귀분석을 통해 검증하였다. 본 연구는 스페인을 사례로 하는 선행연구가 미흡하다는 점과 유네스코 등록기준이 대부분 정성적으로 진행된다는 점을 고려하여 최대한의 관광자원 가치 지표를 설정하고자 정량적으로 연구하였으며, 이는 향후 정책적으로 객관적인 평가에 기초자료로 제공될 것이라고 판단될 뿐만 아니라, 문화관광도시 개발에 가이드라인을 제시할 수 있다는 시사점을 밝히는 데 큰 의의가 있다. This study was conducted on Spain, the third largest UNESCO World Heritage site. This is because Spain has a cultural power and a country with considerable experience in tourism policy implementation. We examined the characteristics of their world heritage (culturalㆍnaturalㆍmixed heritage) and studied the possibility as a culture and tourism city to verify the value as a tourism resource. For the purpose of empirical analysis, we conducted a questionnaire survey of Spanish visitors in order to enhance the validity of this study through the first pre-test of the expert group. Therefore, five factors of the value of major tourism resources of Spain ’s World Heritage were derived, and the influence on cultural tourism cities was verified. This study quantitatively studied to establish the maximum tourism resource value even in the case of the preliminary research which is lacking in Spain. This will provide a basis for an objective evaluation for future policies and will have great significance in revealing the implications to guide the development of culture and tourism city.
언택트(Untact) 시대의 한류문화콘텐츠를 활용한 라틴아메리카 지역 온택트(Ontact)의 도전과 기회 - 멕시코·브라질·아르헨티나 지역을 중심으로 -
손수진 ( Sohn¸ Soo-jin ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.5
As 'social distancing' becomes mandatory due to the COVID-19 pandemic, 'Ontact', a method of communicating online with 'Untact', is attracting attention worldwide. For the long-term growth of Hallyu cultural contents, it is essential to develop new markets and understand potential consumers. Therefore, this study first analyzed data from Mexico, Brazil, and Argentina, which are called 'MBA' in Latin America. Second, the Korean Wave response of local people was searched through Internet search. Finally, by comparatively analyzing the activities of KOCIS(Korean Culture and Information Service) in three major Latin American countries, it was attempted to find a foothold for opportunities and challenges for on-tact Korean Wave cultural contents. In other words, the Hallyu cultural contents industry as a whole is a good opportunity to turn a crisis into an opportunity to the extent that it can be called the paradox of the corona pandemic and Latin America is expected to play a pivotal role in leading the continuous Korean Wave.
여가공간으로서의 청계천 수변공간이 서울시티투어 만족도에 미치는 영향
손수진(Soo Jin Sohn),이혁진(Hyuk Jin Lee) 한국관광연구학회 2008 관광연구저널 Vol.22 No.3
The the economic burden and traffic congestion and so on owing to frequent leisure activities are standing out in bold relief as new social problems though citizens` demand which visits a leisure space is increasing gradually, and leisure satisfaction continues to get lower according as the static and passive form of activities like watching TV or rest rather than active activities because of that are continued. In relation to this, though Cheonggyecheon waterfront space situated in Seoul, our country`s capital, is standing out in bold relief as a citizens` leisure space with a lot of potential along with the restoration, it is regarded as a very important task to check whether it plays the role well as a part of City-Tour along with whether this waterfront space plays multipurpose application roles well as a leisure space, also whether it has a proper environment where can enjoy leisure in various facilities. So, the purposes of this research are as follows. First, the improvement direction groping through the fit survey as a leisure space. Second, the improvement direction groping through the differences between the expectation before experiencing Cheonggyecheon and the satisfaction after experiencing. Third, the influence and correlation between Cheonggyecheon leisure space and City-Tour satisfaction. As the result of that, there were more or less partial differences in the expectation before experiencing Cheonggyecheon and the satisfaction after experiencing, and there were the positive correlation and influence in both various factors forming a leisure space and the satisfaction factors of City-Tour. It is thought that this can play a role of a guidepost in groping the development direction which Cheonggyecheon region can be a more citizen-friendly leisure space and a place of City-Tour through continuous and systematic researches.
관광일반부문 : Product Placement(PPL) 마케팅에 대한 소비자 인식에 따른 차별화된 광고전략에 관한 연구 -TV 드라마속 리조트상품의 간접광고를 중심으로-
손수진 ( Soo Jin Sohn ),신홍철 ( Hong Chul Shin ),석재민 ( Jae Meen Seok ) 한국호텔리조트카지노산학학회 2005 호텔리조트연구 Vol.4 No.2
The purpose of this study is to evaluate how well the customers recognize and perceive PPL(Product Placement) from TV programs, and to find out how much these kinds of tourism products(resort) are affected to the answering customers and shows much difference. Also, although in the area of tourism, the estimated costs, improvement suggestions, advertisement strategies, its; effects, and efficient methods have been continuously studied by many scholars, a selected study upon marketing/advertisement strategies upon PPL is relevantly minimum. Putting this into thought, the conclusion of this study is to prepare and provide unique turning point in the area of advertisement/marketing in Korea where direct advertisement is the main stream, and to enhance national image of our country by utilizing `Hanryu` stars and their famous programs, to enhance tourism image from the visual advertisements aimed for specific market segmentations, and strategies of tourism industries to overcome difficulties in selling tourism products.
리조트 광고의 호감도가 구매의도에 미치는 영향에 관한 비교연구 -비발디와 휘닉스파크 리조트의 광고모델 적합도를 중심으로-
손수진 ( Soo Jin Sohn ),최영환 ( Young Hwan Choi ),김효경 ( Hyo Kyung Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2010 호텔리조트연구 Vol.9 No.2
Stars`could be strong potential introducers to specific tourism destinations by appearing in commercials. On the other hand, if a star fails to deliver a destination`s image well to the public, the outcome could also cause direct damage to profitability of a destination. This suggests how important it is to take a close look at the influence createdby suitability of a advertising model. This research puts significance in finding out the importance of advertising model`s fitness to a destination by comparing Daemyoung Vivald Park and Bogwang Phoenix park. The result of a survey of 205 people strongly implies that favorable advertising with favorable model induce the public to form good images such as reliability, intimacy, and professionalism towards the destination, eventually making favorability of the destination over others. However, Some say star marketing is becoming less useful since the cost is getting high and a celebrity appears in two ore more advertisement at a time. We, however, can`t just simply underestimate that an advertisement with a right model eventually brings a lot more profit to the company than we could imagine. in this manner, I suggest marketers need to deeply consider the fact that favorability created by star marketing has strong power to lead peopleto purchase.