마케팅 믹스 전략적(戰略的) 측면(側面)의 브랜드 타당성(妥當性) 및 정책(政策)에 관(關)한 사례(事例) 분석(分析) 연구(硏究) -골프 웨어 「K」 브랜드를 중심(中心)으로-

성광숙 ( Kwang Sook Sung ) 한국패션비즈니스학회 2000 패션 비즈니스 Vol.4 No.2

This study has been made as a way of serving the educational-industrial cooperation purpose. By performing a case study of Brand 「K」, a golf-wear brand, the validity of its marketing strategies will be examined, and desirable marketing plans will be proposed. Furthermore, the case study of Brand 「K」 aims to provide useful information about forming marketing strategies for other clothing brands. As method to accomplish this study, it is conducted by investigating Brand 「K」`s 4Ps strategies, 4 input variables of marketing mix and understanding its problems. In addition, the study includes a consumer inquiry for marketing research. By doing so, the results of the study produces helpful marketing strategies. The results of Brand 「K」`s case study show that there is a problem on each of the 4Ps strategies and the consumer inquiry indicates the same problems of the 4Ps stratgies. Therefore, Brand 「K」needs to reexamine and reform its marketing strategies. Besides, it has been discovered that the results of Brand 「K」`s study are so general that they can be applicable to other golf-wear brands.

들뢰즈의 주름 사유와 바로크를 중심으로 본 바로크의 복식미

성광숙(Kwang Sook Sung) 한국복식학회 2015 服飾 Vol.65 No.8

Gilles Deleuze highly evaluated Baroque as the expression body that implements the fold theory, a philosophical thinking about the nature of beings. This can be seen as a meaning that Baroque implements the essence of the world, or the power constituting that essence. In addition, the beauty of Baroque focuses on ‘New Harmony’ the sum of partial forms caused by each element, and not Platonic harmony. he evaluated the aesthetic of Baroque costume as ‘acquisition of liberation and autonomy’, ‘derived force from infinite spiritual forces’. This study analyzed the contents of the Aesthetic of Baroque costume based on the reviewed Deleuze’s folding theory, Baroque aesthetics, and views of Baroque costume. As a result, it inferred the aesthetic of Baroque costume into four types, which are as follows: open structural openness, overlapping structural dynamics, integrated structural diversity, and relationship structural integrity. This study analyzed the aesthetic of Baroque costume based on Deleuze’s philosophical thinking. The analysis showed that its aesthetics, which focused on “New Harmony”, created energy of life and a venue for expression of power, as the aesthetics eliminated the prejudice of complexity and excessive decoration. In addition, Baroque costume is not the simple historical costume of the past. Instead, it is one of power and spirit, still existing in modern fashion. Baroque costume’s formativeness and Paradigm can be said to provide the creative principle important for modern fashion because the aesthetics implemented in Baroque costume accepts free spirit, new challenge,difference and diversity, and is similar to the spirit pursued by modern art and fashion.

만화와 패션 일러스트레이션의 그림체적 교류

성광숙(Kwang Sook Sung) 한국복식학회 2009 服飾 Vol.59 No.4

TV 홈쇼핑 판매제품별 쇼호스트의 의상 특성조사

성광숙(Kwang Sook Sung) 한국복식학회 2006 服飾 Vol.56 No.8

패션 일러스트레이션의 상업적 기능과 특성에 관한 연구

성광숙(Kwang Sook Sung) 한국복식학회 2000 服飾 Vol.50 No.7

This research centers on studying the function and characteristic of fashion illustration for advertisement and publication which is, among plenty of fashion illustration`s functions, the commercial one. Here are some purposes of the research. First, it presents the function of fashion illustration. Second, under the contemporary circumstance of specialization and subdivision, it gives people the better understanding of fashion illustration by providing a variety of its classification bases other than the typical, simple grouping of style drawing and fashion illustration. Third, this research helps fashion illustration establish itself as commercial art by showing how fashion illustration is utilized in the field as a part of the fashion industry. The methods and contents of the research are described that the concept of fashion illustration, characteristic , classification bases and commercial function are presented and than the data of fashion illustration which have been used as goods since 1990 in the nation are selected in order to analyze the media for the application of fashion illustration, its expression methods, factors and images. By doing so, advertising fashion illustration are much less than those of published fashion illustration and even most cases of advertising fashion illustration are related just to poster advertisement such as magazines, fashion events or public subscription. The published fashion illustration isn`t also attracting the public since it focuses on fashion information books, fashion magazines or fashion-clothing books. Another finding is that the expression style of fashion illustration is not various or distinctive. The expression remains in the trends of painting, figurative drawing, sometimes adopts post-modernism which is reflected in popular cartoon and figures exaggerates or simplifies the human body. The image of fashion illustration is simple, casual or feminine in the rough. For the development of commercial fashion illustration, it is required to produce fashion illustrators, not works but goods, with various concepts appealing to the public.

고딕 후기 복식의 극단적 현상 및 특성 연구

성광숙(Kwang-Sook Sung) 한국의상디자인학회 2018 한국의상디자인학회지 Vol.20 No.3

Z세대 패션에 대한 소셜미디어의 빅데이터 분석

성광숙(Kwang-Sook Sung) 한국의상디자인학회 2020 한국의상디자인학회지 Vol.22 No.3

초상화 복식을 중심으로 본 퀸 엘리자베스 1세의 영화 의상에 관한 연구

성광숙(Kwang Sook Sung) 한국복식학회 2012 服飾 Vol.62 No.8

In 16th century, during renaissance time, Britain`s queen Elizabeth I, as a means to express her authority, had an exaggerated clothing styles and was the fashion leader of the time. Thus, through a media of Cinema, tried to find out the characteristics and different aspects of the history of clothing styles, of how they changed, ascertained, restored, and reappeared in the modern time. The research was based on the consideration of Elizabeth I`s 33 portraits and her clothing styles; and the research is also from analysing the movies from 1937 to 2007, a total of 9 Cinema and 102 clothes. Movie costumes` most important mission is representing the cinema`s timely and spatial background. Thus, it is inevitable that ascertaining and restoring Elizabeth I`s portrait should be done. However, the movie costume has to show her dramatic lifestyle, dignity, absolute authority, and other visual images. In addition, the costume has to contribute in making artistic effect and thus the creativity of a designer to satisfy all these needs should be added. Based on the findings from the research, the characteristics of Elizabeth I`s Cinema costume are first, ascertaining and restoring portraits, second, mixture of silhouette and detail depending on time period, third, partial change on clothing style design, fourth, emphasis of ruff collar, fifth, magnification colors, sixth, avoiding excessive swelling and decoration, and applying modern style on Protective costume. Thus, based on the research, creative design in Cinema clothing, plays an important part in the history of clothing design. I hope this research could work as a foundation reference for clothing design`s history.

Fashion illustration: Cargo Pants for spring

Kwang-Sook Sung(성광숙) 한국디자인학회 2023 한국디자인학회 국제초대전도록 Vol.2023 No.6

존 갈리아노의 콜렉션에 나타난 헤드웨어의 디자인 특성

성광숙 ( Kwang Sook Sung ) 한국패션비즈니스학회 2009 패션 비즈니스 Vol.13 No.4

In this study, the characteristics of headwear design by John Galliano`s collections had been placed under the interpreting the immanent characteristics of presented in external things. His headwear design was found to have following characteristics; ethnic forms, historical forms, natural modeling forms, artifical forms, false hair forms and abstract forms. And his headwear design was found to have folling immanent characteristics; expaned exaggeration, introduced into existing form and reconstruction, mixed with different motives, change of texture, introducing and parody by natural and artifical form, pure abstracted construction. Furthermore, it can be identified that immanent characteristics and external things are mutually linked.