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문보영 ( Bo Young Moon ),브라이언애규어 ( Bryan Aguiar ),이경화 ( Kyung Hwa Lee ),양승훈 ( Soung Hoon Yang ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.3
The purpose of this research was to explore the perception of Gangnam Style and Korean Wave in US newspapers. A total of 119 articles from The New York Times and The Wall Street Journal issued from April 16, 2010 to December 19, 2013 were analyzed for theme, section, attitude, depth of coverage, and size. The results are as follows: entertainment was the theme with the highest frequency, most were classified as general news, the overall attitude was neutral or positive, and most lacked an overall depth of coverage. Implications show that an original and diverse approach to content that understands the multicultural makeup of American society is subtle enough to develop Korean Wave in the US and improve the image of Korea as a tourist destination.