향토음식점 브랜드 명칭의 브랜드 이미지 척도개발

박석희(Suk-Hee Park) 한국농어촌관광학회 2008 농어촌관광연구 Vol.15 No.1

The Rural Development Institute is trying to foster local-food restaurant in rural area for activating rural economy. This study is to help for brand naming of the project by the scale development. The detail aims of this paper are to find the number of factors of the scale of the brand image, to confirm the index of the coincidence of the check model for the brand image, and to test the forecasting validity of the scale. The total subjects was 150 for the exploratory factor analysis and 289 for the confirmatory factor analysis. t-test, F-test, and multiple regression analysis were applied Main findings are as follows: there are four factors-refinement, tradition, convenience, and association-of the scale for the brand image. 68.09% of the veriance was explained by the scale. The index of the coincidence of the check model for the brand image were admitted by the confirmatory factor analysis. The forecasting validity of the scale was also very high.

산촌생태마을 기본계획수립에 대한 비판적 고찰

박석희(Suk-Hee Park),오순환(Soon-Hwan Oh) 한국농어촌관광학회 2009 농어촌관광연구 Vol.16 No.3

The line of policy of rural development was changed to support village not farm since 2001. A number of village are on the process of developing for rural tourism in Korea. There are too many development plans for these. The reasonable plans are necessary for the success of this policy. The purpose of this study is to analyze the basic development plans on the point of reasonableness of the local planning. For this 9 plans of Mountainy Eco-Village were collected and the table of contents and the contents were analyzed. Main findings are as follows: the planning was done on the general frame, but the survey might be poor and the discussion on the process of planning might be insufficiency. The embossing of the distinction of this project and the villages is lack and the vision is confused with objects. There are also many problems on the analyzing the natural and cultural environment, on the local planning process, and on the creation for the eco-tourists’ destinations.

Fabrication of bio-applicable structures using 3D printing technologies

PARK Suk-Hee(박석희),박진호,이낙규 한국소성가공학회 2013 미세가공 심포지엄 Vol.2013 No.11

세시풍속의 농촌관광 자원화 가능성과 방법

박석희(Park Suk-hee) 한국농어촌관광학회 2004 농어촌관광연구 Vol.11 No.1

The purpose of this paper are to find the characteristics of the times and seasons' customs(TSC), to analysis the possibilities of the TSC as rural tourism resources, and to suggest ways of the TSC to make tourism resources for rural tourism. Main findings are as follows : first, the TSC have the characteristics of pray to and enjoy with god, their own local color, and many elements of art and fun, etc. Second, the TSC have great possibilities to be tourism resources : the want to see, to participate, and to learn the performance of the TSC is very high, the performance of the TSC is very funny, enthusiastic and nostalgic, the TSC is very easy and valuable to be played on stages, many of the TSC are to make some elements to see be elements to play by the participating of the visitors, the performance of the TSC intensifies the authentic images of the place and increases the value of the existing space. Third, there are many ways of the TSC to make tourism resources. Main of them are as follows : to use existing space, to arrange several tourism resources, to perform on the stages, to make something to see be something to play, to enlarge the scale, to make the TSC internationalize, to use the able consultant.

한국 농촌관광의 국제화: 필요성ㆍ가능성ㆍ전략

박석희(Suk-Hee Park),최현석(Hyun-Suk Choi) 한국농어촌관광학회 2007 농어촌관광연구 Vol.14 No.2

There are many rural tourists' destinations which were developed since 2002 in Korea. Many Koreans travel to rural tourists' destinations, but the volume of the rural tourism market is not too big for the market. So the purpose of this study is to suggest the ways to attract foreign tourists in rural tourists' destinations. There are eight strategies to attract foreign tourists in rural areas: 1st is to give them self-effacing experiences not perceiving experiences. 2nd is to give them authentic attractions because tourists consume destination image. 3rd is to present them ample hospitality by the represented minds. 4th is to supply them differentiated tourism products. 5th is to make KTO(Korea Tourism Organization) promote Korean rural tourism products to foreign countries. 6th is to subsidize the transportation costs for foreign rural tourists in the aspect of disadvantaged competition. 7th is to supply the space to exhale the tourists' stress. The last is to supply interpreters who can interpret rural attractiveness to foreign tourists.

숲해설가의 자원봉사 참여동기와 활동내용이 활동만족도에 미치는 영향

박석희(Park, Suk-Hee),장인영(Jang, In-Young) 한국산림휴양복지학회 2016 한국산림휴양학회지 Vol.20 No.1

본 연구는 2015 숲해설 자원봉사 활동에 참가한 숲해설가 192명을 대상으로 숲해설가 자원봉사 활동의 참여동기와 활동내용, 활동만족도에 대해 알아보고, 참여동기와 활동내용 및 활동만족도와의 관계를 규명하였다. 숲해설가 자원봉사 참여동기에 대한 요인분석 결과 자기중심적 마음, 이타적 마음, 자기만족, 주위권유 4개의 요인으로 그리고 활동내용은 대인관계와 교육, 활동내용과 평가, 업무부하와 시간 3개의 요인으로 구성되었다. 산림교육 관련 자원봉사 경험이 없는 집단이 경험이 있는 집단보다 자원봉사 활동만족도가 유의미하게 높게 나타났다. 아울러 참여동기와 활동내용이 활동만족도에 미치는 영향을 분석한 결과, 참여동기 요인의 이타적 마음과 활동내용 요인의 대인관계와 교육, 업무부하와 시간 요인은 활동만족도에 정(+)의 영향을 미치는 것으로 나타났다. This study aims to analyze the relationship among volunteering motivation, voluntary contents and volunteering satisfaction of 192 forest interpreters participated in 2015 Forest Interpretation Volunteering Work. The results are follows. Firstly it was found that factors of volunteering motivation are self-centered mind, altruistic mind, self-satisfaction and recommendation by others, factors of voluntary content are personal relationship, activity content and work overload. Second, it showed that the group who did not experience a forest education voluntary activity was significantly higher in activity satisfaction of voluntary activity than the group who experienced. Third, as a result of analyzing the impact of volunteering motivation and an activity content on the activity satisfaction, it showed that altruistic mind among the factors of volunteering motivation and personal relationship and work overload among the factors of voluntary content had positive effects on the activity satisfaction.

허프변환을 이용한 캐리어테이프의 사각 포트홀 검사

박석희 ( Suk Hee Park ),정규원 ( Kyu Won Jeong ) 충북대학교 산업과학기술연구소 2015 산업과학기술연구 논문집 Vol.29 No.1

Image processing is widely used in various industries because that it has an advantage such as non-contact measurement method. In the electronics industry many kinds of job are performed based on the mesurement results. These days the electronics parts become smaller due to the miniturizing trend. Such small parts are packaged in the roll shaped carrier tape. In order to keep the small parts in the the paper carrier tape, the tape is punched in series to make potholes. In this paper an image procesing algorithm was proposed and tested.

산림치유의 사회심리적 편익 척도 개발과 타당화

박석희(Park, Suk-Hee),신원섭(Shin, Won-Sop),최종환(Choi, Jong-Hwan),신창섭(Shin, Chang-Seob),연평식(Yeon, Poung-Sik),이주영(Lee, Ju-Young) 한국산림휴양복지학회 2020 한국산림휴양학회지 Vol.24 No.3

본 연구는 산림 이용으로 인한 사회적, 심리적 편익에 대한 유용한 척도를 개발하고자 하였다. 이전의 많은 연구들은 숲과 직접 또는 간접적으로 접촉하는 것이 다양한 영역에서의 사회적, 심리적 편익을 제공한다는 것을 보여주었으나 종합적으로 사회심리적 편익을 측정할 수 있는 척도는 거의 없다고 할 수 있다. 설문 문항의 타당도를 높이기 위하여 전문가 의견과 사전 파일럿 조사, 산림치유프로그램 참가자 437명을 표본으로 한 현장조사가 진행되었다. 최종적으로 35개 항목, 5개 하위요인(주관적 안녕, 행복, 사회적 건강, 우울-불안, 활력-낙관)으로 구성된 산림치유의 사회심리적 편익 척도(SPBS)가 개발되었으며, 높은 내부 일관성과 타당성을 보여주었다. 아울러 산림치유프로그램 참가자 331명을 대상으로 확인적 요인분석을 통한 구인타당도와 공인타당도 검사에서 개발된 척도의 5개 하위요인에 대한 요인구조는 괜찮은 모형으로 보인다. 또한 개발된 척도는 주관적 행복감 척도(SHS), 정신적 웰빙 척도(K-MHC-SF)와도 높은 정적 상관이 있는 것으로 나타났다. 본 연구를 통해 산림 이용으로 인한 사회심리적 산림치유 편익을 측정할 수 있는 한국형 척도 개발의 계기가 마련되어 향후 산림치유 연구에 기여할 것으로 사료된다. The aim of this study was to develop a psychometrically sound measure of the social and psychological benefits from forest use. A large volume of previous studies indicated that contact with forests directly or indirectly provide various ranges of social and psychological benefits. However, there were few psychometrically sound scales available to measure the comprehensive socio-psychological benefits. Expert opinion and pre-pilot surveys were employed for the refinement of the item pool. A field study was conducted using a sample of 437 visitors to forests. The final 35 items of the socio-psychological benefits scale (SPBS) exhibited good psychometric properties. The scale demonstrated high internal consistency and sound validity. This study also explores five factors on the scale: ‘subjective well-being’, ‘happiness’, ‘social health’, ‘depression and anxiety’, and ‘vigor and optimism’. In addition, it was tested for construct validity and concurrent validity through confirmatory factor analysis using 331 participants in the forest therapy program. As a result, the factor structure for 5 factors of the SPBS was proved to be a reasonable fit model. It also showed that the SPBS has a high positive correlations with the Subjective Happiness Scale (SHS) and Korea Mental Health Continuum Short-Form (K-MHC-SF). The results of this study indicate that the SPBS will provide an opportunity for the development of Korean-style scales, contributing to the research of socio-psychological benefits from forest uses.

자연마을을 이용한 생태관광지역 가꾸기 방안

박석희(Park Suk-hee) 한국농어촌관광학회 2001 농어촌관광연구 Vol.8 No.1

Professor B. Lane suggested four predispositions and 14 factors for the success of rural tourism. Recently in Korea all the predispositions and factors suggested by Lane are almost matured. And many are interested about ecotourism. Rural villages are good for the demand of ecotourism. However, all the rural villages are not adequate for developing to become the ecotourism destinations. Also there is no excellent knowhow about developing ecotourism destinations.<br/> In this paper, I suggests four types of strategies: strategies about core conditions, tourism commodification, increasing dwellers' income, and organization. System building for learning about rural ecosystems and recycling of the environmental pollutants are also suggested.

테마농원마을 개발을 위한 테마의 설정과 구현 방안

박석희(Park Suk-Hee) 한국농어촌관광학회 2001 농어촌관광연구 Vol.8 No.2

Rural tourism has become an increasing popular issue of tourism development. Lots of projects to develop rural tourism destinations are ongoing in many areas. However. the theoretical background and practical data to support for developing rural tourism destinations are in need. The rural tourism debate is largely patchy and disjointed. Futhermore, the linkage between the tourist farm and the near rural village is very short. In particular, it's difficult to experience a theme at rural tourist destinations. The purpose of this study is to find the ways to build and realize a Theme which contributes to a better development of Rural Themed Tourist Villages. Main findings are as follows:<br/> First, according as the object is tangible or intangible and the tourist farm is in or out the village zone, we can classify the type of themed tourist village. Second, at the model village we can find 1 main theme, 5 sub-themes and 4~11 detailed themes by the sub-themes. Third, we can find the basic information to develop the programs through 7 stages at every sub-themes. Forth, to realize the sub-theme we can develop a trail by the sub-theme and 6~11 stops at every trails.<br/> The rural village where there is a tourist farm may have the possibility to become a themed village. Rural Themed Tourist Village may become a new type of tourist destination when it could serve the experience of a theme and have the unified images.