http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 민대규 ( Min Dae-gyu ) (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
식품소매점 관계투자가 관계품질을 매개로 충성도에 미치는 영향
최철재 ( Choi Chul-jae ),민대규 ( Min Dae-gyu ) 한국유통경영학회(구 한국유통정보학회) 2016 유통정보학회지 Vol.19 No.6
Purpose: The research seeks to test a model examining the links between relationship investment factors of grocery retailing, customer gratitude, trust, relationship commitment and then the links between trust, relationship commitment and attitudinal loyalty, behavioral loyalty. Research design, data, and methodology: A survey study was conducted to collect the data with consumers who have purchases experience in grocery retailings. Analysis was conducted using SPSS 18.0 and AMOS 18.0 to evaluate the factor structure, reliability, convergent and discriminant validity. Analysis of structural equation modeling(SEM) was performed to test the research hypothesis. Results: The results of the study are as follows: First, interpersonal communication of grocery retailing was significantly related to trust, preferential treatment was significantly related to both customer gratitude and relationship commitment, and tangible rewards was both trust and customer gratitude. Second, customer gratitude was significantly related to both trust and relationship commitment, but trust not related to relationship commitment. Third, trust was significantly related to both attitudinal loyalty and behavioral loyalty, relationship commitment was significantly related to attitudinal loyalty but not related to behavioral loyalty. Conclusions: It demonstrated that relationship investment factors(interpersonal communication, preferential treatment, tangible rewards) of grocery retailing affected relationship quality(customer gratitude, trust, relationship commitment) which in turn leadings to attitudinal loyalty and behavioral loyalty. Therefore, in order to increase customer loyalty through relationship investment factors and relationship quality factors of grocery retailing, marketers of grocery retailing could be a useful tool for improving the customer relationship and guaranteeing customer gratitude, trust, relationship commitment to form their customer loyalty.
-
-
지각된 점포특성과 충성도관계에서 소비자의 감정적 반응 및 점포이미지의 매개적 역할
최철재(Chul-Jae Choi),민대규(Dae-Gyu Min) 한국콘텐츠학회 2016 한국콘텐츠학회논문지 Vol.16 No.5
본 연구는 식품소매점의 점포특성과 점포이미지, 감정적 만족, 감정적 몰입, 충성도 간의 관계를 확인하고, 감정적 몰입의 매개역할을 조사하였다. 수집된 자료는 SPSS18.0과 AMOS18.0을 이용하여 연구가설을 검증하였다. 연구결과로는 첫째, 지각된 품질, 상품구색, 상품가격 모두가 점포이미지와 감정적 만족에 정(+)의 영향이 있음을 확인하였다. 둘째, 점포이미지는 감정적 만족 및 감정적 몰입 그리고 충성도에 정(+)의 영향을 주었다. 감정적 만족은 감정적 몰입에 정(+)의 영향을 주었지만 충성도에는 영향이 없었다. 셋째, 고객의 감정적 몰입은 충성도에 정(+)의 영향이 있었다. 또한 점포이미지 및 감정적 만족과 충성도 관계에서 감정적 몰입이 강력한 매개효과를 가지는 것으로 나타났다. 점포특성이 점포이미지를 통해 감정적 만족에 긍정적인 영향을 미치었다는 것을 확인하였으며, 이어서 감정적 몰입과 관련이 있고, 결국 충성도로 이어졌다는 것을 보여주었다. 감정적 몰입이 점포이미지와 감정적 만족 그리고 충성도 사이에서 강력한 매개 역할을 한다는 것을 확인한 점은 이 연구에서 의미있는 결과라고 하겠다. 마지막으로 본 연구의 결과를 통해서 고객관계에서 감정적 몰입의 발전전략을 논의하였으며, 향후 연구방향을 제안하였다. This study confirmed structural causal relations among concepts such as characteristics of store, store image, affective satisfaction, affective commitment, and loyalty and surveyed mediating roles of affective commitment in grocery retailing. Analysis of structural equation modeling with SPSS18.0 and AMOS18.0 were performed to test the research hypothesis. The results are as follows. First, Perceived quality, product assortment and product price influenced satisfaction. Second, Store image influenced affective satisfaction, affective commitment and loyalty. Affective satisfaction influenced affective commitment but not loyalty directly. Third, affective commitment influenced loyalty through the powerful mediating role. The store characteristics was seen to have a positive impact on affective satisfaction through store image, and in turn related to affective commitment, ultimately leading to loyalty. Especially, It is meaningful result in this study which is confirmed affective commitment have a strong mediating role in between store image, affective satisfaction and loyalty. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.
KCI
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
