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태권도장의 물리적 환경이 도장이미지, 고객만족 및 충성도에 미치는 영향
노정환(Noh, Jeong-Hwan),박동영(Park, Dong-Young) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.2
The purpose of this study was to examine the relationship among physical environment, gym image, customer satisfaction and gym loyalty of taekwondo gym. The subjects were parents of children who are attending taekwondo gym in Seoul. Data processing was done for frequency analysis, exploratory factor analysis and regression analysis using PASW WIN ver. 18.0. Based on the above study method and procedures, the result of the study are summarized as follows. (1) cleanliness out of physical environment of taekwondo gym had significant influence on gym image. (2) cleanliness and entertainment out of physical environment of taekwondo gym had significant influence on customer satisfaction. (3) cleanliness and entertainment out of physical environment of taekwondo gym had significant influence on gym loyalty. (4) gym image had significant influence on gym loyalty. (5) customer satisfaction had significant influence on gym loyalty.
스포츠문화컨텐츠로서 태권도시범공연의 서비스 품질이 관객행동에 미치는 영향
노정환(Noh, Jeong-Hwan),김범식(Kim, Beom-Sig) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.1
This study tested the effects of service quality of Taekwondo demonstration performance on performance experience attributes and audience behavior and also the mediating effects of service values and Taekwondo images in the process. The subjects include male and female adults that paid to see Taekwondo demonstration performance at local festivals or cultural events in Seoul and Gyeonggi Province. The investigators tested the hypotheses with path coefficients obtained from the covariance structure analysis of collected data and found statistically significant positive relations between the performance experience attributes and the performance program, physical environment, and interaction quality of Taekwondo demonstration performance service perceived by the audience. The path coefficients were also statistically significant positive between the performance experience attributes and service values and Taekwondo images, respectively. The path coefficient between the performance experience attributes and audience satisfaction had positive connections, and the ones between service values and Taekwondo images, between service values and audience satisfaction, and between Taekwondo images and audience satisfaction also showed statistically significant positive connections. These findings mean that all the hypotheses were adopted. The present study is significant in that it checked the effects on audience satisfaction by reflecting performance service quality and experience attributes on marketing strategies for the popularization, globalization, and sports cultural content of Taekwondo and tested the roles and effects of service values and Taekwondo images in the process.
유숙 ( Suk Yu ),노정환 ( Jeong Hwan Noh ),김종열 ( Jong Yull Kim ) 대한임상검사과학회 2007 대한임상검사과학회지(KJCLS) Vol.39 No.3
It has been reported the higher incidence rate of gastric cancer in our country. Helicobacter pylori (H. pylori), that exhibited a higher infection rate among Korean people, has been known as a cofactor to cause cancer. Therefore, the aim of this study was to identify correlations among overexpressions of COX-2 (Cyclooxygenase-2) gene, p53 mutation and cell proliferation index related to H. pylori. Taking 28 cases of gastric cancer with H. pylori detection, immunohistochemical staining for COX-2, p53 and Ki-67 were performed. In the H. pylori positive group, the well differentiated type and diffuse type of gastric cancer were distributed in larger area and the expression rate of COX-2 was revealed high. The H. pylori negative group showed higher p53 expression than that of the positive group. However, the statistical correlation between H. pylori and histopathological factors was not observed. The significantly higher expression of COX-2 had were observed in both well differentiated type and the intestinal type of gastric cancer. Although there were no statistical significances, this showed a higher inclination of manifest in the early gastric cancer. p53 exhibited a higher tendency of expression in the well differentiated, moderately differentiated and the intestinal type of gastric cancers including the early gastric cancer. Ki-67 was expressed in a significantly higher fashion along with the increase of age. In addition, it was significantly expressed in well differentiated type and intestinal type of gastric cancer. Therefore, these results suggest that H. pylori, COX-2, p53, and Ki-67 influences on the new occurrence of gastric cancer and its development procedures. In the future, the more researches would be required to focus on a larger category relative to gene expressions in gastric cancer.