산업 구조 변화와 공고 교육의 과제

남인우(In Woo Nam) 대한공업교육학회 1994 대한공업교육학회지 Vol.19 No.1

공고생 자질향상을 위한 선발방법의 개선

남인우(In Woo Nam) 대한공업교육학회 1990 대한공업교육학회지 Vol.15 No.2

의류용 Aramid/Wool/PET 혼방직물의 제조 및 물성에 관한 연구

양병진,남인우,김민선,Yeang, Byeong Jin,Nam, In Woo,Kim, Min Sun 한국섬유공학회 2014 한국섬유공학회지 Vol.51 No.3

Para-Aramid fibers are very tough and strong polymer materials. They are widely used for the manufacture of high-performance industrial textiles. In this study, we examined the effects of different concentrations of aramid staple fibers on the mechanical properties of wool/PET/aramid blended spun yarn and fabric. Three different fiber compositions were used to produce aramid fabrics with aramid fiber contents of 0-10%. We measured the mechanical properties of these aramid blended fabrics: the tensile strength, wear strength, and fastness against washing, friction, and daylight. The tensile test results demonstrated that the mechanical properties of the aramid blended fabric change with the amount of aramid staple fibers. In particular, 6% aramid blended fabrics showed the best physical properties, but higher aramid concentrations produced no further changes. One reason could be the decrease in mechanical properties due to the low cohesion stress of individual aramid fibers. In conclusion, a woven fabric made of 3-6% aramid staple fibers blended with spun yarn can increase the mechanical properties of apparel.

LDPE 수지 강화 아라미드 방검직물의 특성

김호동,남인우,유주환,Kim, Ho-Dong,Nam, In-Woo,Yoo, Joo-Hwan 한국섬유공학회 2008 한국섬유공학회지 Vol.45 No.4

The design of stab-resistant fabric requires identification of the threats, selection and combination of materials, and the analysis for the physical properties of unit components so that a final protective gear can effectively resist these threats. Therefore this study evaluates the stab-resistant property of aramid fabric and aramid/glass fiber hybrid fabric reinforced with LDPE thermoplastic resin. The stab-resistant strength for the different treatments was investigated, and the stab-resisting behavior depending on the shape of the impactor was also evaluated. In result the stabresisting behavior of aramid stab-resistant fabric reinforced with thermoplastic resin when impacted with a knife impactor is classified into a penetration step with maximum stab-resistant strength, cutting step, and the destruction step of accumulated fiber bundles. Also, when impacted with a spike impactor, all samples show a maximum stab-resistant strength on the initial penetration step and have low stab-resistant strength after initial penetration regardless of the reinforced resins. Therefore, in order to achieve maximum stab-resistant performance, it is concluded that optimizing the stab-resistant strength on initial penetration is essential.

Preparation of High Performance Thermoset Fiber Using Polybenzoxazine and Polyacrylonitrile

김호동,남인우,Kim, Ho-Dong,Nam, In-Woo The Korean Fiber Society 2008 한국섬유공학회지 Vol.45 No.3

The unique monomer hybrid wet-spinning process was utilized to prepare the polybenzoxazine fiber which is composed of novel class of Phenolic thermoset polymer. This fiber has excellent thermal stability as well as a unique microporous structure and a typical sheath-core structure. Also, it is shown that polyBAa15/PAN hybrid fiber has a high char yield of 47% which is higher than the sum of each component's char yield.

소비자의 조절 초점 성향과 귀인 방향이 충동구매 후의 후회감에 미치는 영향에 대한 연구

박한내 ( Han Nae Park ),남인우 ( In Woo Nam ) 한국생산성학회 2011 生産性論集 Vol.25 No.4

This study examined the influence of customer`s self regulatory focus (prevention focus vs. promotion focus) and Attribution (internal vs. external) on impulsively made purchases. We collected 314 data from both online survey and offline survey. A regression analysis has conducted to investigate the relationship between customer`s post purchase regret and two independent variables. The results show that customers with the prevention focus show more post purchase regret. Also, customers who have tendency of external attribution experienced higher level of regret.

유통경로구성원들 간의 가격선도상황에 관한 연구

정환(Hwan Chung),남인우(In Woo Nam) 한국경영학회 2011 經營學硏究 Vol.40 No.1

One of common conventional beliefs about the relationship between a manufacturer and a retailer in a marketing field is that a manufacturer is a price leader over a retailer. That is, once the manufacturer sets a wholesale price, given the wholesale price the retailer determines a retail price. Being a price leader may be strategically important for the manufacturer because otherwise, there is no guarantee that the manufacturer`s pricing strategies are fully realized in a market. For the market prices to be consistent with the manufacturer`s best interest, the manufacturer may want to be the price leader over the retailer. However, many people observe the growing power of retailers and, consequently the conventional belief may be questionable these days. Therefore, understanding price leadership situations in a distribution channel must be an important issue not only in academic area but also in industry. In recent years, many marketing scholars have investigated various issues related to the channel price leadership theoretically as well as empirically. However, far less prior research explores if and how the price leadership situation between vertical channel members varies across competing national brand manufacturers in a given product category. In this study, we directly address this deficiency in the literature and explore empirically the relationship between the manufacturer and the retailer in terms of the price leadership. By analyzing a multi-store retail database from a grocery chain (Dominick`s), we examine channel price leadership situations in the canned tuna category. The time series approach employing the vector autoregressive model with exogenous variables and the Granger causality test is used to investigate the channel price leadership. This approach is based on the idea that the price follower reacts to the leader`s pricing action and, thus, the follower`s reaction will be observed after the leader`s action. This time series approach allows us to identify a price leader and a follower for each pair of vertical channel members, respectively, in a straightforward fashion. The analysis results reveal that the price leadership situation between vertical channel members varies across competing national brand manufacturers in the canned tuna category. Among five brands (Starkist, Bumble Bee, Chicken of Sea, 3-Diamond, and Geisha) in the category, three brands show that the brand manufacturers are the price leaders over the retailer. In contrast, different price leadership situations are found in the relationships between two other brand manufacturers and the retailer. The absence of a price leader is found in the relationship between Chicken of Sea and the retailer (Dominick`s). Chicken of Sea has the lowest retail price but the highest intensity of promotional activity among three premium brands, which implies that it is the weakest premium brand having a relatively weak brand loyalty. The case of the retailer being a price leader is found in the relationship between Geisha and Dominick`s. Geisha has the lowest retail price but the highest intensity of promotional activity in the category. These results imply that the strong brand manufacturer, not relying heavily on promotional activities, are more likely to be the price leader over the retailer.

서비스 리커버리 수단으로서의 기업의 사회적 책임활동에 관한 연구

김한경(Kim, Han Kyung),남인우(Nam, In Woo) 한국서비스경영학회 2018 서비스경영학회지 Vol.19 No.4

When the service performance fails to meet the customers’ expectation, customer will be dissatisfied with the service. This situation is called as service failure. The companies which has service failure situation try to recover the damage caused both to customers and eventually to the company itself. the most popular method of service recovery is the apology. Recently More studies have been conducted on the effect of CSR on the service recovery. This studies was conducted to compare the effect of CSR on the service recovery with the effect of apology. Also we tried to find out the moderating effect of type of service encounter and corporate intention. Results shows that apology is more effective method to recover the service failure, and the differential effect become even bigger when the service provider and customer are in the “true relationship” rather than just in the “service encounter.” We also showed that when the failure situation is cased by corporate intention, not by mistake, CSR is more effective method to recover the service failure than is apology.

Analysis of Antecedents to Customer Satisfaction in Cross-Border E-Commerce

백정(Ting Bai),노태석(Tae Seok Rho),남인우(In Woo Nam) 중앙대학교 한국전자무역연구소 2016 전자무역연구 Vol.14 No.3

연구목적: 소비자들은 해외직구 서비스를 통하여 해외에 직접 나가지 않고도 손쉽게 외국 상품들을 구입할 수 있게 되었다. 그러나 해외직구의 인기에도 불구하고 소비자들은 해외직구의 경우에 국내에서 물건을 구입하는 것보다 더 많은 위험을 인지하고 교환이나 환불의 어려움으로 인한 불만족을 경험하는 등 서비스의 개선의 여지를 남겨두고 있다. 이에 해외직구 사이트의 매니저는 해외직구 고객의 니즈를 면밀히 파악할 필요가 있다. 이에 이 논문은 해외직구 사이트의 고객의 종합 만족도에 영향을 미치는 요소들을 조사하여 실증분석을 실시하였다. 논문구성/논리: 소비자의 만족도에 영향을 끼치는 큰 요소들로서 신뢰성, 상호작용성, 편의성을 제시하고 각각의 컨스트럭트에 포함되는 하위 컨스츠럭트들을 제시하였다. 즉 신뢰성의 요소에는 세부적으로 보안보증 신뢰성, 품질신뢰성, 배송신뢰성, 평판 신뢰성을 설정하고 상호작용성의 요소에는 통제성, 양방향 소통, 그리고 동시성을 설정하였다. 마지막으로 편의성의 요소로는 탐색 편의성, 접근 편의성, 거래 편의성을 설정하였다. 결과: 200명의 한국 소비자를 대상으로 Partial Least Square 분석으로 가설이 검정되었으며 분석 결과 품질 신뢰성, 배송 신뢰성, 모든 편의성 요소들이 소비자의 만족에 정의 영향을 주는 것으로 나타났다. 독창성/가치: 이 논문의 가치는 그동안 많은 연구가 이루어지지 않은 국제간의 B2C전자상거래라고 할 수 있는 해외 직구에 관한 연구라는 점을 들 수 있고 그 만족도에 영향을 끼치는 요소들에 대한 선도적인 연구라는 점을 말할 수 있다. Purpose: Cross-border e-commerce refers to international online trade that enables customers to purchase products from a seller across national borders. Despite the growing popularity of the cross-border e-commerce, customers have concern regarding this new mode of shopping. Many participants were dissatisfied with the exchange and refund processes, unstandardized product quality, and insufficient after-sales services. They believe that these major areas of the cross-border shopping environment need to be improved. Therefore, the key challenge before cross-border e-commerce is understand customers’ needs in order to enhance customer satisfaction. In this study, we proposed factors that affect consumer satisfaction. Composition/Logic: Based on extant literature on the e-commerce, we proposed that trustworthiness, interactivity, and convenience are major factors that affect customer satisfaction. We also identified sub-dimensions within these factors. Findings: This research tested factors affecting customer satisfaction in cross-border e-commerce using Partial Least Squares Analysis. The results show that trustworthiness of the product quality, and trustworthiness on delivery service, as well as search convenience, access convenience, and transaction convenience were positively related to consumer satisfaction. Originality/Value: Despite the growing popularity of cross-border e-commerce, enough research has not been conducted on the issue. This research contributes to the literature by suggesting the key determinant of customer satisfaction in cross border e-commerce.

기업별 마케팅 활동과 산업별 특성을 고려한 기업의 사회적 책임활동이 기업가치에 미치는 장기적 영향에 관한 연구

변상민(Sang Min Byun),김재환(Jae Hwan Kim),남인우(In Woo Nam) 한국경영학회 2013 經營學硏究 Vol.42 No.5

Research on CSR has been conducted in many business disciplines. An important issue regarding the CSR is whether it should be considered as a simple expense or an investment that contributes to the firms` value in the long run. In this research, we attempted to answer four important questions. First, can CSR activities increase firms` long term value? Second, do CSR activities have a long term effect on firm`s long term value? Third, do other marketing related variables (e.g. R/D, AD, customer satisfaction) interact with CSR activities on their effects to firm`s long term value? Fourth, how do the effects of CSR activities differ by industries?In this research, a hierarchical linear model (HLM) provides meaningful results. The results show that CSR activities indeed contribute to firm`s long term value. Moreover, the long term effect of CSR activities is much stronger than the short term effect on the firm value. Firm`s expenditure on advertisements and customer satisfaction positively reinforces the effect of CSR on firm`s value, but R/D does not show such effect. CSR contributes to firm`s value in all industry, but the magnitude of the effect differs by industries. This research shows that the effect of CSR on firm`s value can be modified with other marketing related variables, which can trigger the necessity to study other significant moderators. Moreover, this research can provide managers in various industries with meaningful information that can support them in making more rational decisions beyond their intuition.