대학생 프로농구 팬이 인지하는 관여도에 따른 시장 세분화

김화복(Kim, Wha-Bok),김애랑(Kim, Ae-Rang) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.2

The main purpose of this study was to segment the college students depending on the involvement of pro-basketball teams. The second purpose was to identify the characteristics of each segment(cluster). The last purpose was to examine the differences of fan loyalty of each cluster. In o rder t o measure the involvement, 15 items divided into 2 factors, which w ere 10 i tems f or behavioral involvement and 5 items for psychological involvement were used. This study collected data from 442 college students with convenience and purposive sampling method, and among which, 116 questionnaires were excluded by data screening, therefore, a total of 326 questionnaires were used finally. The collected data were analyzed with the statistical methods such as frequency analysis, K-means cluster analysis, chi-square analysis, and t-test. The findings for this study were as follows. First, two clusters were identified based on the involvement level of college students. The cluster 1 was identified as high involvement group and cluster 2 was identified as low involvement group. Second, each cluster was explained by the personal characteristics and purchasing patterns. Lastly, statistically significant difference in fan loyalty was found among cluster. The cluster identified as high involvement group showed higher fan loyalty than the cluster identified as low involvement group.

대학스포츠리그 관람제약 요인에 따른 시장 세분화

김화복(Kim, Wha-Bok),김애랑(Kim, Ae-Rang) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.6

This study aims mainly to conduct a market segmentation depending on the spectating constraints of college sports leagues. The second purpose of this study was to identify the characteristics of each segment. The last purpose was to examine the differences of re-spectating intentions of each cluster. In order to measure spectating constraints, 12 items divided into 3 factors, which were 6 items for product constraint, 3 items for information constraint, and 3 items for time constraint were used. This study collected 702 college students with convenience sampling method, and among which, 24 questionnaires were excluded by data screening, therefore, a total of 678 questionnaires were used finally. The statistical methods used for this study were frequency analysis, K-average cluster analysis, chi-square test, and one-way analysis of variance. The findings for this study were as follows. First, the three clusters were identified based on spectating constraints. Second, each cluster was explained by the personal characteristics and spectating behaviors of college students. Lastly, statistically significant differences in re-spectating intentions was found among clusters.

프로배구 팬-팀 관계의 질이 팀 동일시 및 충성도에 미치는 영향

김화복(Kim, Wha-Bok),김애랑(Kim, Ae-Rang) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.2

The purpose of this study was to examine the influence of pro-volleyball fan-team relationship quality on team identification and fan loyalty. The fans who watched at least twice of the pro-volleyball games in 2014-15 season were selected as samples of this study. Through the data screening process, 82 responses were eliminated and a total of 246 responses were analyzed as the final data. The statistical methods such as frequency analysis, exploratory factor analysis, independent samples t-test, one-way ANOVA and regression analysis were used to examine the collected data. The findings of this study were as follows. First, there was statistically significant difference in fan-team relationship quality between different gender. Second, statistical differences were found in fan-team relationship quality, team identification and fan loyalty between the people with different age group. Third, there were statistically significant differences in fan-team relationship quality and fan loyalty between the people with different frequency of watching pro-volleyball games. Fourth, fan-team relationship quality was found to affect team identification. Fifth, fan-team relationship quality also found to affect the fan loyalty. Lastly, team identification was found to affect the fan loyalty.

남북스포츠 민간교류 활성화 연구

김화복(Kim Wha-Bok) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.1

The aim of this study is to provide a scheme for sports organizations to activate the non-governmental sports exchange between North and South Korean, based on past sports exchange between two nations. The First, non-political purity must be guaranteed. The consistent policy must be maintained even during the outbreak of political issues between two nations. The Second, the exchange must be orientated by non-governmental organizations and supported by governments. The Third, the legal, systematic restriction for the exchange between North and South Korea must be revised. The contents of 'the agreement on the execution and compliance of Korean cooperation for exchange' based on the 'Inter-Korean Basic Agreement' must be practised continuously and visually and any restriction must be revised to achieve smooth exchange between non-governmental organizations. The Fourth, not only international but local and club-initiated exchanges must be encouraged. The Fifth, the resources for inter-Korean exchange must be prepared. The Sixth, sports facilities owned and managed by both North and South Koran must be established.

배구선수의 스포츠 심리기술과 경기력 및 정서지능 관계검증

김화복(Kim, Wha-Bok) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.5

The purpose of this study was to verify the relationship among emotional intelligence, sport psychological skill, and performance of volleyball player. In compliance with the purpose, 401 copies of data were collected utilized in study, using of purposives sampling method. To comply with the purpose, the construct validity and the reliability of measured data were verified by using of SPSS 18.0 & AMOS 18.0 program. In addition, for the relationships among the related factors were analyzed by covariance structure analysis. The results were as follows: First, for the relationship between emotional intelligence and sport psychological skill of volleyball player, emotional intelligence of volleyball player had positive effect on sport psychological skill. Second, for the relationship between emotional intelligence and performance of volleyball player, emotional intelligence of volleyball player had positive effect on performance. Third, for the relationship between sport psychological skill and performance of volleyball player, sport psychological skill of volleyball player had positive effect on performance.

배구선수의 선수성숙과 자기관리 및 자신감의 관계

김화복(Kim, Wha-Bok),송낙훈(Song, Nak-Hun) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.1

The purpose of this study was to verify the relationship among maturity, self-management and sport confidence on Volleyball player. In compliance with the purpose, the nationwide volleyball players were set as population, and 425 copies of data were collected utilized in study, using of random sampling method. To comply with the purpose, the construct validity and the reliability of measured data were verified by using of SPSS 18.0 & AMOS 18.0 program. In addition, for the relationship among maturity, self-management and sport confidence, the difference between self-management and sport confidence according to the level of maturity were analyzed by Independent T test and One way ANOVA with SPSS 18.0 program, and the relationships among the related factors were analyzed by covariance structure analysis. The results were as follows: First, for the difference between self-management and sport confidence, according to the level of maturity. Second, maturity had positive effect on self-management. Third, maturity had positive effect on sport confidence. Forth, self-management had positive effect on sport confidence.

CMIS 구축을 위한 경기지역 조직 구성

소대화 ( Dea Wha Soh ),신대봉 ( Dea Bong Shin ),김화복 ( Wha Bok Kim ),송무현 ( Moo Heon Song ) 한국동굴학회 2006 동굴 Vol.72 No.-

학회 조직의 구성과 운영에 민주적이고 자율적 방식을 선택하고 있음은 물론이며, 조직의 모채로써 본부를 두고 필요에 따라서 국내의 지역에 지부 또는 지희를 두어 설립목적의 학술활동을 수행하는 형태가 일반적이다. 동굴의 지역적 분포 특성과 동굴마다의 고유한 특징을 고려할 때, 동굴학회의 특성상 각 지역 지부의 필요성은 절대적이라고 하여도 지나침이 없으며 따라서 이에 대하여 우리 학회가 추구하는 동굴의 효율적 관리와 보존 방안으로 동굴관리시스템(CMIS) 구축을 위한 노력 경주와 그 기반형성의 지역 조직구성을 공고히 하는 일은 매우 의미있는 일중의 하나이므로, 먼저 경기지역 조직구성이 선봉에서 이루어지도록 강조하며, 그 추진을 희망하여 요청한다.

마케팅 믹스요소에 따른 한국프로스포츠구단 웹사이트 내용 분석

장윤창(Chang Youn-Chang),김화복(Kim Wha-Bok) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.1

The study aims to provide better service to the home sport consumers who spend a lot of sport related items and to offer essential information on website strategies through the internet. with the comparison of the website of the Korea Pro-sports teams. The research focuses on the comparison of two sport associations in Korea Pro-sports teams First, in view of the internet product strategies, the web sites of the Korea Pro-sports teams League association introduce their own teams. The sites give information on the records of last season. Also, the sites provide information on the supplies and catalogues which can be purchased through the Korea Pro-sports teams association. Second, in the view of the internet price strategies, the websites include Korea Pro-sports teams League association information on the prices and admission ticket types, and purchase. The sites of the Corporations association provide information on the admission ticket types, prices Third, in view of the internet, promotion strategies, opening the conversational sites between the Korea Pro-sports teams League association helps the visitors as well as the associations. Fourth, in view of the internet place strategies, the sites provide information on the training fields and home grounds. Korea Pro-sports teams League web sites of information compared with associations. Fifth, in view of the Others, Museum, Mascot, Sponsor, Korea Pro-sports teams League websites of information compared with associations.

대학 엘리트 선수의 주의유형과 마음챙김의 관계

장덕선(Duk-Sun Chang),김화복(Wha-Bok Kim) 한국여성체육학회 2016 한국여성체육학회지 Vol.30 No.2