보다 안전한 유닉스(UNIX) 시스템을 위한 사용 및 유지 방법에 대한 제안

김화룡(Hwa-Ryong Kim),방승양(Sung-Yang Bang) 한국정보과학회 1989 한국정보과학회 학술발표논문집 Vol.16 No.1

유닉스 시스템의 사용이 점차 증가함에 따라 관련된 보안사항들에 대한 요구도 점점 증가하고있다. 본 논문에서는 유닉스 시스템의 초보 사용자나 경험자들이 자신의 비밀보장을 유지하고, 관리자들이 중점적으로 관심을 가져야 할 부분에 대해서 고찰하고 효율적인 관리를 위한 관리도구(tool)에 대해서 제안하였다.

모델속성에 따른 스포츠 스타 광고적합성 및 구매의도와의 관계

김화룡 ( Hwa Ryong Kim ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.3

연구의 목적은 모델속성에 따른 스포츠 스타 광고 적합성 및 구매의도와의 관계를 밝히는데 목적이 있다. 연구대상은 서울 및 경기에 소재하고 있는 대학 중 5개 대학을 선정하여 브랜드 및 상표에 민감한 대학생들을 모집단으로 하였다. 이와 같은 과정을 통하여 2009년 3월 1일부터 3월 31일까지 각 대학별 50부씩 총 250부를 배포하여 불성실하게 응답했거나 조사내용의 일부가 누락되어 신뢰성이 떨어지는 자료 14부를 제외한 236부(94.4%)를 유효 표본으로 설정하였다. 수집된 자료는 SPSS WIN Version 15.0 Program을 이용하여 빈도분석, 요인분석, 상관분석, 다중회귀분석을 실시하였다. 이상과 같은 연구방법 및 절차를 통하여 다음과 같은 결과를 얻었다. 첫째, 모델속성인 호감성, 매력성, 신뢰성이 광고태도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 모델속성인 호감성, 전문성, 매력성, 신뢰성이 제품태도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 모델속성인 호감성, 유사성, 매력성, 신뢰성은 제품의 구매의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 넷째, 스포츠 스타의 광고적합성인 제품태도와 광고태도는 제품의 구매의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to find out the most effective method when creating advertisement with sports celebrities and to provide suggestions to establish a strategy of promoting products for companies by examining consumers’ advertisement attitude and intention of purchase selecting sports celebrities as a model. The population were selected from colleges in Seoul and Kyeonggi Province, and the objective of this study was sampled between 1 and 31 March 2009 with 236(94.4%) valid questionnaires. It is the stratified cluster random sampling method for 190 (95%) questionnaires. Analyses included descriptive statistical analysis, factor analysis, correlation analysis, and multiple regression analysis using SPSS/PC+ 15.0, and the following were the results: The following results were obtained from above methods and procedures. First, model attributes such as favorable impression, charm, and reliability showed an attentive effect on advertisement attitude statically. Second, model attributes such as favorable impression, charm, and reliability showed an attentive effect on product attitude statically. Third, model attributes such as favorable impression, charm, and reliability showed an attentive effect on intention to purchase product statically. Fourth, as for sports celebrities’ advertisement compatibility, product and advertisement attitude showed an attentive effect on the intention of product purchase statically.

배드민턴 마케팅 활동이 브랜드 및 구매의도에 미치는 영향에 관한 연구

김화룡(Hwa Ryong Kim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purpose of this study was to find out the relationship between brand equity of badminton event sponsorship marketing activity and purchasing intention. The population was the spectators in 2009 Yonex Korea Open. It is the stratified cluster random sampling method for 190(95%) questionnaires practically analyzed. Analyses included descriptive statistical analysis, factor analysis, correlation analysis, and multiple regression analysis using the 15.0 version of Windows SPSS/PC+ 12.0, and the following were the results: First, the sponsor marketing activity was found to significantly positively influence upon brand awareness. Second, the sponsor marketing activity was found to significantly positively influence upon brand loyalty. Third, the sponsor marketing activity was found to significantly positively influence upon brand image. Finally, the brand equity was found to significantly positively influence upon purchasing intention.

청소년의 그릿, 자기결정성, 긍정심리자본, 관계성 지지와 교사의 자율성 지지와 열정에 미치는 영향

김화룡(Hwa-Ryong Kim),최진아(Jin-A Choi),엄진종(Jin-Jong Um) 한국응용과학기술학회 (구.한국유화학회) 2021 한국응용과학기술학회지 Vol.38 No.4

본 연구는 체육수업 참여 청소년의 그릿, 자기결정성, 자기결정성, 긍정심리자본, 관계성 지지의 관계성을 파악하여 긍정적인 교수자의 자율성 지지와 그에 대한 열정에 대한 영향 여부를 확인하는데 있다. 본 연구에서는 청소년 541명의 판단표본추출법에 의거한 대상자의 결과를 통해서 실시하였다. 연구의 결과는 다음과 같다. 유의미한 결과를 나타낸 것은 그릿은 자율성 지지와 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 관계성 지지는 자율성 지지와 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 자율성 지지는 교사의 열정에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타 났다. The purpose of this study is to examine the relationship between grit, self-determination, self-determination, positive psychological capital, and relational support of adolescents participating in physical education classes, and to determine whether the positive influence of teachers autonomy support and enthusiasm for them is confirmed. In this study, the results of the subjects based on the judgment sampling method of 541 adolescents were conducted. The results of the study are as follows. It was found that grit had a statistically significant positive (+) effect on autonomy support. Relationship support was found to have a statistically significant positive (+) effect on autonomy support. Support for autonomy was found to have a statistically significant positive (+) effect on teachers enthusiasm.

태권도 동호인들의 재미요인이 여가만족 및 여가몰입에 미치는 영향

김화룡(Kim, Hwa-Ryong),구강본(Goo, Kang -Bon) 한국웰니스학회 2018 한국웰니스학회지 Vol.13 No.2

본 연구는 태권도 동호인들의 재미요인이 여가만족 및 여가몰입에 미치는 영향을 규명하는데 목적을 두었다. 이와 같은 목적을 달성하기 위해 서울 소재의 성인태권도장 8곳을 선정하여 모집단을 선정하였으며, 편의추출법을 사용하여 240명의 표본을 추출하였다. 이 중 불성실한 응답을 제외한 201부의 설문지가 분석에 이용되었다. 자료처리는 SPSS WIN Ver.18.0 프로그램을 이용하여 빈도분석, 탐색적 요인분석, Cronbach′α, 상관관계분석 및 구조모형을 실시하였으며, 다음과 같은 결론을 도출하였다. 첫째, 태권도 동호인들의 재미요인이 여가만족에 유의한 영향을 미치는 것으로 나타났다. 둘째, 태권도장 동호인들의 재미요인이 여가몰입에 유의한 영향을 미치는 것으로 나타났다. 셋째, 태권도 동호인들의 여가만족이 여가몰입에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to clarify The Effect of Fun Factors on Leisure Satisfaction and Leisure Commitment in Taekwondo Hobbyist. To this end, this study selected taekwondo hobbyist in Seoul as the population and extracted 240 samples using convenience sampling. After removing unreliable responses, the remaining 201 questionnaires were used for the analysis. Frequency analysis, exploratory factor analysis, Cronbach"s alpha coefficient calculation, correlation analysis, and amos were performed using SPSS WIN Ver. 18.0. The following results were obtained. First, The fun factors of Taekwondo hobbyist showed significant influence on leisure satisfaction. Second, The fun factors of Taekwondo hobbyist showed significant influence on leisure attitude. Third, The leisure satisfaction of Taekwondo hobbyist showed significant influence on leisure attitude

지역주민의 지역애착이 축제영향인식과 행동의도에 미치는 영향

김화룡(Kim, Hwa-Ryong),최윤석(Choi, Yun-Seok) 한국웰니스학회 2016 한국웰니스학회지 Vol.11 No.2

본 연구는 지역주민의 지역애착이 축제영향인식과 행동의도에 미치는 영향을 알아보는데 목적이 있다. 연구대상은 충주세계무술축제 참여경험이 있는 충주시민을 모집단으로 하였다. 이와 같은 과정을 통하여 2016년 1월 8일부터 2월 24일까지 총 300부의 설문지를 배포하여 불성실하게 응답했거나 조사내용의 일부가 누락되어 신뢰성 떨어지는 자료 4부를 제외한 296부(98.7%)를 유효표본으로 설정하였다. 수집된 자료는 SPSS WIN Version 18.0 Program과 AMOS 18.0 을 이용하여 빈도분석, 상관분석, 확인적 요인분석, 경로분석을 실시하였다. 이상과 같은 연구방법 및 절차를 통하여 다음과 같은 결과를 얻었다. 첫째, 애착도는 영향인식 하위요인인 경제적, 사회·문화적, 환경적에 관계가 있는 것을 나타났다. 둘째, 영향인식의 하위요인 중 경제적, 환경적은 행동의도에 관계가 없는 것으로 나타났으며, 오직 사회·문화적 요인만 행동의도에 관계가 있는 것으로 나타났다. This study is to examine the effect of local attachment on Festival Impact Perception and behavioral intention. Chung-ju citizens with experience of participation in Chung-ju World Martial Arts Festival were selected as a population. By using purposive sampling method, from Jan 8th to Feb 24, 2016, a total of 300 questionnaires were distributed and 296 questionnaires (98.7%) from the participants excluding BBB unreliable questionnaires with omissions were chosen to be valid sample. Several statistical analyses including a descriptive analysis, an exploratory and a confirmatory factor analyses, Pearson"s correlation analysis, an internal consistency test, and a structural equation modeling(SEM) analysis were conducted by using SPSS WIN Ver. 18.0 and AMOS 7.0. The followings are the results of the current study. First, local attachment is positively correlated to sub factors of Impact Perception such as financial, sociocultural, environmental factors. Second, there is no correlations between behavioral intention and a few of sub factors of Impact Perception such as financial, and environmental factor and only sociocultural factor is positively correlated to behavioral intention.

충추세계무술축제 체험프로그램이 브랜드 태도, 만족도 및 행동의도와의 관계

김화룡(Kim, Hwa-Ryong),최윤석(Choi, Yun-Seok),구강본(Goo, Kang-Bon) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.64

The purpose of this study was to examine the Relationship Between Behavioral Intention, Satisfaction and Brand Attitude of Chung-ju World Martial Arts Festival Experience Program. A total of 344 questionnaires were distributed and collected from the attendants who Chung-ju ciztien from December 5th, 2016 to January 4th by using a purposive sampling method. After excluding response swith excessive amount of missing data, 300(89.8%) questionnaires were included in this study. Several statistical analyses including a descriptive analysis, an exploratory and a confirmatory factor analyses, Pearson’s correlation analysis, an internal consistency test, and a structural equation modeling(SEM) analysis were conducted by using SPSSWIN Ver. 18.0 and AMOS 7.0. The followings are the results of the current study. First, The experience programs and brand attitude is related. Second, there is a relationship between satisfaction nad brand attitude. Third. there is a relationship between brand attitude and behavior intention. Lastly, there is a relationship between satisfaction and behavior intention.

모바일 광고의 스포츠 적용 가능성

김화룡(Kim Hwa-Ryong),김병식(Kim Byung-Shik) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.1

The concept of 'ubiquity' has been applied to advertisements using mobile phones since a cellular phone has been necessities in our modern lives. Thus, the purpose of this study was to examine the applicable possibility of sport advertisements using mobile phones. Due to the fact that mobile advertisements can be lively delivered to customers with mobiles, it is expected that mobile advertisements can be used as an effective marketing strategy to penetrate a variety of population segments. In fact, this unique characteristic has been a great appeal to domestic conglomerates in Korea, and many Korean large corporations have made huge financial investment into these mobile advertisements. If mobile advertisements were used in the sport business, it would be a very active way to approach sport customers unlike traditional advertisements in the newspapers, magazines, and TV. In following, mobile advertisements in sports can enable relevant sport organizations and corporations to achieve the win-win marketing strategies which properly satisfy the need and desire of sport consumers. Thus, applying the mobile advertisement in sports is expected to provide sport organizations and corporations with effective marketing strategies with completely new perspective.

프로야구여성관중 관람동기와 이벤트프로그램이 만족 및 재관람의도에 미치는 영향

김화룡(Kim Hwa-Ryong),백우열(Baek Woo-Yeul) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.2

The purpose of this study was to find out the influences of participation motivation and event programs on satisfaction and revisiting of professional baseball female spectators'. The population were selected from Seoul Jamsil baseball stadium, Incheon munhak stadium, Daejeon hanbat stadium and the objective of this study was sampled between 1 and 31 June 2009 with 240(100%) valid questionnaires. It is the stratified cluster random sampling method for 212 (88.0%) questionnaires. Analyses included descriptive statistical analysis, factor analysis, correlation analysis, and stepwise regression analysis using SPSS/PC+ 15.0, and the following were the results: First, during the participation motivation in stress relief and habit positive(+) influence on the satisfaction. Second, during the participation motivation in habit, stress relief on positive(+) influence on the revisiting but, social relations, team relation on negative(-) influence on the revisiting. Third, during the event program only cheer relations factor positive(+) influence on the satisfaction. Fourth, during the event program only cheer relations factor positive(+) influence on the revisiting.

아웃도어웨어 구매행동결정요인의 상대적 중요도

김화룡(Kim, Hwa-Ryong),김동만(Kim, Dong-Man) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.3

The purpose of this study was to determine the outdoor clothing purchasing behavior has to analysis the relative importance of the factors. For the survey object, total 25 of people were selected as a sample by purposeful sampling, including 5 professor of sports industry management, 5 people with a Ph. D in research clothing outdoor wear and clothing, 5 people with a Ph, D in apparel study, 5 people of outdoor wear company marketing manager, 5 people with elite sports director. In this process, factors were extracted over 3 rounds from 10th December 2013 until 21th February 2014 by using inductive content analysis and the importance priority order was analyzed by conducting analytic hierarchy process(AHP) of the extracted factors. For the data processing, all the data went through encoding procedure for statistical treatment and frequency analysis was conducted with input data by using Windows SPSS/PC(ver. 18.0). For the AHP to decide priority order was implemented by using EC-2000. The results of this study is as follows. First, the factors of outdoor wear purchase behaviour decision factor were extracted functionality, brand, self-splurge, epidemic, purchase route, service by using delphi technique. Second, Functional analysis of assessment area, a brand that has been assessed to be considered first, self-splurge, epidemic, purchase path, were evaluated in order of service.