서비스기업 종사자의 심리적 임파워먼트와 조직유효성 이 직무성과에 미치는 구조 관계 연구

김홍길 ( Kim Hong-kil ) 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.2

The purpose of this study is to examine the influence of psychological empowerment (intention, competence, decision-making power, influence) factors and organizational effectiveness (job satisfaction, organizational commitment turnover intention) of outsourcing members of human service companies on jop performance based on the contents discussed in previous studies. The results of this analysis can be summarized as follows: First, psychological empowerment( intention, decision-making power, influence) factors have a positive effect(+) on job satisfaction. Second, psychological empowerment(intention, competence, decision-making power, influence) factors all had positive (+) effects on organizational commitment. Third, psychological empowerment(intention, decision-making power) factors had a negative (-) effect on turnover intention. Fourth, psychological empowerment(competence, influence) factors had a positive effect(+) on job performance. Fifth, the organizational commitment of outsourcing members had a statistically positive effect(+) on job performance. The implication of the study is that organizational commitment than job satisfaction of outsourcing members is more important causal factor in job performance. Therefore, managers can manage more efficiently by trying to improve their work so that members can be immersed in their jobs and thereby improve their job performance.

커피전문점 푸드메뉴 특화가 브랜드 스케이프와 재방문의도에 미치는 구조관계 연구

김홍길(Hong-Kil Kim) 한국관광연구학회 2021 관광연구저널 Vol.35 No.12

커피점포 선택속성이 고객만족 및 행동의도에 미치는 영향 연구

김홍길(Kim, Hong-Kil),이희천(Lee, Hee-Cheon) 한국관광레저학회 2015 관광레저연구 Vol.27 No.9

우리나라 커피재배의 미래 지향성에 대한 탐색적 연구

김홍길 ( Hong Kil Kim ),윤병국 ( Byeong Kug Yoon ),박윤미 ( Yun Mi Park ) 한국사진지리학회 2011 한국사진지리학회지 Vol.21 No.3

본 연구는 외식과 관광산업에서 중요한 아이템으로 그 위상을 차지하고 있는 커피산업에의 기원과 역사, 의미와 상징성에 고찰하였다. 더불어 수입 커피원두를 국내 재배의 토종원두로 대체 해보고자 베트남커피 생산지를 답사하고 커피 생산지의 지리적 조건, 커피 산업의 미래에 대해 탐색적 연구를 하였다. 연구결과, 국내 커피산업의 미래를 위해 국내 브랜드 커피의 약진과 더 나아가 공간가치를 창출하는 커피전문점으로 전환을 모색해야한다. 우리나라는 원두커피 재배에 이상적인 자연적 조건, 생산 환경을 가지고 있지는 않지만 하와이에 이식되어 명품 코나커피로 거듭난 사례를 적용해 볼만하다. 제주도는 커피재배의 지형과 토양, 강수량, 습도의 조건에 부합하며, 겨울기온과 서리만 극복할 수 있다면 한국적 특성에 맞는 커피 품종을 개발할 수 있을 것이다. This reserch is for food service and tourism industry that is how much important about "Coffee industry" for their symbol, origin, history. We think about ``How to develop a coffee industry in the future?`` and ``What is the best geographic condition in the region of production?`` because of we really want to change to indigenous cherry bean in korea instead of other countries. Also field survey in Vietnam coffee cultivate region. The result of research is develop of domestic brand coffee and also must be change specialist shop for coffee with space worth at the same time. We knew the high quality coffee of "Kona" it was a case that foreign plants in Hawaii. If we can overcome a frost and winter temperature then we can develop a new coffee Production region in JeJu island korea. There is the region for coffee cultivation because Jeju island already included enough soil, precipitation and geographical environment. It is possible to adapt about basalt, minerals, oceanic climate in Jeju island in addition, we already product of quality green bean through to develop coffee seedings that`s why we can say, Jeju island has new possibility.

다크투어리즘 유산의 현황과 활용에 관한 연구 -제주 4·3 유적지 구성요소를 중심으로-

김홍길 ( Kim Hong-kil ) 한국사진지리학회 2021 한국사진지리학회지 Vol.31 No.4

본 논문은 제주 역사를 돌아보는 다크투어유산과 흔적이 투영된 제주지역에 대한 현장연구이다. 제주 4·3 사건은 경찰 탄압에 대한 저항과 단독 선거, 단독 정부 반대를 기치로 발생한 무력충돌과 진압과정에서 주민들이 희생당한 사건으로 73주년을 맞이하였다. 천혜의 자연을 품고 있는 평화로움의 상징인 제주이지만 제주 4·3 유적지를 비롯해 수많은 다크투어 유적지가 존재하고 있다. 역사라는 이름 아래 왜곡되거나 소외되었던 개개인의 삶을 조명하고, 과거에 발생한 역사적 사건을 바르게 알리고 전승하는 것이 필요하다. 다크투어는 지난 20여 년간 국내·외 역사 관광의 일환으로 꾸준히 연구가 이루어지고 있으나, 체계적인 이론적 기반이 부족한 채로 사례 위주의 연구가 대다수를 차지하고 있다. 제주 4·3 사건에 대한 다크투어는 역사적 사건과 함께 짚어보는 시간 속에서 죽음을 받아들이는 하나의 비극의 형태로서 지난 2003년 노무현 정부에서 제주 4·3 사건을 ‘단독정부 수립 반대와 연계된 남로당 제주도당의 무장봉기가 있었고, 이를 진압하는 과정에서 무고한 주민들이 희생된 사건’으로 정의한 이후 이번 정부에서는 제주 4·3 특별법 개정안이 통과되었다. 재해나 대참사의 뒤에 부흥하는 지역 관광산업을 돕는 반발력의 구조가 될 수 있는 계기로 가슴 아픈 제주 역사를 돌아보는 제주다크투어 유적지가 체계적으로 관리되고 보전되어야 할 것이다. This paper is an on-site study of the Jeju area, which reflects the dark tour heritage and traces of Jeju history. The Jeju 4·3 incident marked the 73rd anniversary of the incident in which residents were sacrificed during armed clashes and suppression under the banner of resistance to police oppression, independent elections, and opposition to the dictatorship. Jeju Island, which is a symbol of peace with natural nature, is sure to be Korea’s representative tourist destination. There are many dark tour sites including the Jeju 4·3 site, but it is first necessary to illuminate the lives of individuals who have been distorted or alienated under the name of history, inform the true historical events of the past, and transfer memories. These dark tours have been steadily researching domestic and foreign historical tourism for the past two decades, but with a lack of systematic theoretical foundation, most of them are case-type-oriented studies. After defining the 4·3 case adopted by the Roh Moo-hyun administration in 2003 as ‘there was an armed uprising by the Jeju Do Party of the Namro Party in connection with opposition to the dictatorship, and innocent residents were sacrificed at the same time’, the amendment to the Jeju 4·3 Special Act was passed. The Jeju Dark Tour site, which looks back on the painful history o f Jeju, should be systematically p reserved and accurately guided. A s tudy t hat discusses that the dark tour of the Jeju 4·3 Incident can be a structure of repulsion to help the local tourism industry reviving after a disaster or catastrophe as a form of tragedy that accepts death in the time looking at it with historical events.

태국 북부 커피산지의 분포와 특성에 대한 연구-태국 치앙라이(州) 중심으로-

김홍길 ( Kim Hong-kil ) 한국사진지리학회 2018 한국사진지리학회지 Vol.28 No.3

본 연구는 커피문화가 빠르게 성숙해 지고 있는 사회에서 커피원두의 관심과 지식의 욕구가 다양 해 짐으로서 커피농장 체험활동에 필요한 프로그램이 다양하게 개발되고 있다. 커피는 인류가 가장 즐겨 마시는 음료 중 하나지만 커피나무와 커피콩을 직접 본 사람은 1%도 채 되지 않는다. 우리가 마시는 커피, 즉 원두는 생산 국가, 지역, 농장, 커피 등급, 품종의 조합으로 인하여 커피 벨트지역에서 재배 생산되어지고 있다. 브라질, 콜롬비아, 중남미가 아니어도 아시아 지역에도 우수한 커피원두를 생산하는 커피 농장이 있다는 소비자는 그리 많지 않다. 베트남을 비롯하여 태국, 인도네시아, 인도, 라오스 등 지역에서 재배되는 커피는 세계적으로 품질과 맛을 인정받고 있으며, 이러한 커피재배의 산지 분포와 특성에 대하여 체험과 경험을 위한 일정한 프로그램에 참여 하고 싶은 사업가 및 마니아들에 대한 욕구가 강하게 확산되고 있다. 커피체험프로그램의 조건은 기존의 단순한 커피농장의 견학을 벗어나 직접적인 체험 할 수 있는 지리적 여건과 환경이 갖추어져야 한다. 아시아 커피 산지 중 품질로 인정받고 있는 태국 북부지역 커피산지 분포와 특성에 대한 프로그램개발의 가장 큰 목적지이다. 커피 농장에서 이루어지는 재배, 생산과정의 공정, 마케팅, 판매 등 농장 체험 등이 주요 프로그램이다. 커피농장에서 일정기간동안 체험을 통하여 산지의 분포와 특성 그리고 커피상품과정을 직접 체험하는 체험관광투어 프로그램이다. 태국 북부지역의 농장을 대상으로 커피산지의 분포와 특성에 대한 연구는 향후 체계적이고 다양한 커피농장 체험학습 활동과 커피 전문가 교육에 많은 도움이 될 것으로 사료된다. This study explores a situation that people’s interests and knowledge toward coffee beans are growing in the society where coffee drinking culture is spreading rapidly. As a result, diverse programs essential in experiencing coffee farms are being developed. Although coffee is one of the world’s most popular drinks, less than 1% of them have seen coffee trees and beans. Currently, coffee beans consumed as a drink have been producing in coffee belt areas based on a production country, region, farm, quality grade of coffee, and type of coffee. Except Brazil, Columbia, and Latin America, there are only few owners of coffee farms producing high quality coffee beans in Asia. Coffee beans have been produced in regions including Thailand, Indonesia, India, and Laos besides Vietnam. The beans from the regions have been highly evaluated in the world in terms of quality and taste. Simultaneously, the desire to participate in a certain experience program is spreading widely among business owners and maniacs to obtain experience and knowledge on the distribution and features of coffee production regions. Conditions that a coffee experience program must fulfill include a certain level of geological conditions and environments to allow these people to obtain direct experience on coffee farms, different from a simple tour on such farms. In this respect, the largest goal for developing a coffee experience program on the distribution and characteristics of coffee production areas in the northern parts of Thailand globally renowned for its high quality coffee in Asia, which is relatively close to South Korea compared to other regions such as South America. Major programs offer diverse programs as follows: how coffee beans are produced; how they are processed; what are the marketing strategies; and how beans are sold to consumers. Fundamentally, participants are able to gain experience and knowledge on the distribution and features of coffee farms as well as on the manufacturing process of coffee beans via those programs for a certain period of time. This study is meaningful since it deals with real coffee production sites. Thus, the research will be helpful for the coffee industry and training on coffee education in the near future based on well-organized and various programs taking place in the real sites.

AHP를 활용한 국내 커피전문점 사업의 KPI 우선순위 및 가중치 개발

김홍길(Hong Kil Kim),김학준(Hak Jun Kim) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.5

The objective of this research is to develop the priority and importance weight of each developed Key performance indicator (KPI), as a follow-up of Kim, Park, and Kim (2012) study on developing KPIs, both financial and non-financial, which allow for ``selection and concentration management`` with limited capital for the purpose of maintaining an advantageous position in the highly competitive coffee shop business. This research demonstrates that ``financial perspective`` got the highest weight (0.530) as a result of measuring the relative importance of each of the four perspectives, which is the second class, and that according to the measurement of the relative importance within each perspective, the third class, Gross Operating Profit from ``financial perspective`` got the highest weight (0.358), and then Customer Satisfaction from ``customer perspective``, CEO Leadership from ``internal processes perspective``, Employee Satisfaction from ``learning & growth perspective`` have got the 0.424, 0.450, and 0.353 as their weight respectively. Regarding results of the overall KPIs the weight of Gross Operation Profit is the highest (0.190), and then are Gross Revenue, Customer Satisfaction and Employee Satisfaction. The implications of this research are that ``learning & growth perspective`` is regarded more important than ``customer perspective`` in relation to the relative importance of each perspective, the second class, because even though coffee shop business is in the service industry, baristas`` technical skills are important. Since the coffee shop segment is relatively small-scaled within the service industry, furthermore, CEO Leadership from ``internal processes perspective`` is judged highly important with the weight of 45%. This study reflects that once the realistic profit is gained, Customer Satisfaction and Employee Satisfaction should be achieved for the sustainable coffee shop business. Key words : coffee shop business, KPI, Analytic Hierarchy Process.

중국 일본인이 선호한 해외의료관광국가 선택 영향요인에 대한 비교 연구

김홍길(Kim, Hong-KIL),데이브리(David Lee) 한국관광레저학회 2015 관광레저연구 Vol.27 No.1

특1급 호텔 레스토랑 외식사업부의 서비스품질 기대불일치를 통한 고객만족, 가치, 브랜드 충성도 관계 연구

김홍길(Hong Kil Kim),김정만(Jung Man Kim) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2

Studies related hotel F&B service quality followed by satisfaction and guest return have been conducted. As hotel-owned F&B outlets gradually expand its branches outside the hotel, customers obtain more options for their dine-out and expect same level of service that they are served at hotels. First, analysis on expectation & actual result of service quality shows that there is no huge difference in between. Measuring items such as `accuracy on menu orders & calculation` and `convenient reservations` are primary variables resulted from search factor analysis. Second, through search factor analysis and trust analysis, measuring items on expectation & result of service quality and primary variables such as guest satisfaction, customer value, brand loyalty and hotel corporate image are resulted that it is highly considered factors. Third, in order to develop a structure model for this study, we have conducted repeated factor analysis on results from search factor analysis. Results from identifying factor analysis and search factor analysis have showed very similar index. Fourth, suitability of structure model based on very first theory model resulted low suitability; however after amendment made based on modification indices, the result show high suitability. Fifth, total 10 theories have been selected out of 14 actual theories which include 11 theories from very first theory model and 3 theories from revised model. Lastly, expectation discord was resulted as the most influential variable both in direct/indirect ways through observation on revised model.

여행사의 웹사이트 시스템 구축 선호 우선순위 차이에 관한 연구

김홍길(Hong Kil Kim),조효연(Hyo Yeon Cho) 한국관광연구학회 2010 관광연구저널 Vol.24 No.3

The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company`s business competitiveness and satisfaction of customers` desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. For an experts survey for application of the AHP technique, the personnel having a position of more than a team leader class who has development experience over 5 years, technical implementation experience of Web 2.0 that is cutting-edge technology of the internet and budget operation experience with the target of travel agencies operating a website system among domestic travel agencies. The domains necessary for development of the Web site system`s evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.