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김혜자(Kim, Hye ja) 한국실내디자인학회 2014 한국실내디자인학회 학술대회논문집 Vol.2014 No.5
The interest in a literary museum which is endemic recently seems to give relaxation on the walkways of our city. It started as part of health campaign, and these walkways were formed in the city together with the encouragement policy of walking. The interest in the village which started from the road is expanded to search for persons as well as to make trail plan by the relevant district offices. These facts can be found commonly around us. The literary museum facing with the walkway of city is a glad occasion like a meeting of novel found incidentally in our life. It is approaching to us as analog communication that makes it delay the speed of the world digitalized under the today"s flood of industrialization and to make our hurried step stopped for a while. Under the present atmosphere of the times facing the crisis of humanities, a plan of the literary museum for exhibiting "Literature" has its purpose and meaning in that has a chance to recognize the value and meaning of literature newly. As a role of literature, the planning of literature museum can have influence on the emotion and enrichment of sensitivity for the visitors, view of communication of contents. Consequently it requires a lot of time and effort. This project has contents of renovating the culture center at Banghak3-dong Dobong-gu located on a section of Banghak-dong Dulle-gil Trail to a poet "Kim Su-Young Literary Museum".
김혜자 ( Hye Ja Kim ),이홍구 ( Hong Goo Lee ) 체육과학연구원 2009 체육과학연구 Vol.20 No.4
이 논문의 목적은 근대 한·일 여성고등교육기관을 대상으로 스포츠교육에 나타난 신체 담론을 성찰하는 것이다. 최근 몸짱 신드롬과 스포츠웰빙 차원에서의 몸가꾸기 프로젝트가 한국사회에 폭발적인 유행으로 번지고 있다. 과거와 달리 미디어에 의해 여러 가지 사회 가치와 유행이 가공되고 있는데, 특히 스포츠와 관련하여 여성의 몸만들기 프로젝트가 최근 거대담론이 되고 있다. 한국의 경우 근대 여성 고등 교육기관에서 `보여주는 몸`을 가능하게 하는 교육적 뿌리가 존재하고, 일본의 경우 덕과 예를 육성하는 도구로서 신체교육의 전통이 크게 작용해 왔다는 사실을 고찰하였다. 이러한 비교의 예를 통해서 우리나라의 몸짱 프로젝트가 건강한 담론으로 조정되길 제안한다. The purpose of this research is to make comparative analysis on the bodily discourse upon the education from women`s higher education institution in early modern Korea and Japan. As Mom-JJang, a new view of the body which contemporary Korean women have, is getting boomed, the interest in their body is at the peak along with the code of `well-being` life style. Specially, women have changed their attitude toward some fields, such as sports, a sense of value, and a habit, which can be considered as media for these activities. Their habits, attitudes, and values on physical activities were largely influenced by bodily discourses at the time when sports was introduced. It was rooted educational background to be showed body by the higher educational institution in Korea. But it was reflected that body education was traditional background something like to emphasize the need of goodness and manner in Japan. Finally, we need the body project to make keeping for the healthful discourses constructing by social network.
대학 졸업생의 모교에 대한 평판 인식과 기부 경험, 기부 동기가 모교 기부의도에 미치는 영향: 조직 일체감과의 관계를 중심으로
김혜자 ( Hye Ja Kim ),성민정 ( Min Jung Sung ) 한국PR학회 2011 PR연구 Vol.15 No.4
The purpose of the current study is to examine the influence of previous donation experience, donation motivation, and perceived organizational reputation on university alumni``s donation intention. It attempts to explore how a university``s public relations programs may contribute to its fund-raising efforts. Specifically, the study explores how these three variables interact with alumni``s organizational identification, and subsequently influence their behavioral intention. The result of the study demonstrated that the previous donation experience and perceived external prestige were critical factors that predicted alumni`s future donation intention. On the other hand, donation motivation did not have influence on donation intention. Alumni``s organizational identification had positive influence on donation intention, whereas the interaction effect between of identification and each independent variable had not been found. It is suggested that non-profit organizations, universities in particular, need to pay more attention on their reputation and alumni``s organizational identification for the sake of fundraising. Public relations strategies are recommended to cultivate organizational identification among alumni.