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제주도지역 관광개발의 투자재원조달시 이해집단간의 인식에 관한 연구
김요안 관광품질시스템학회 1996 관광품질시스템연구 Vol.2 No.1-2
As tourist demands grow, investment in tourism and leisure industry show growing trend. It was focused on the study of investment environment and validity that affect success or failure in tourism-relative business. More over, they prospect that tourist-sector will contribute a lot development to local area, income growth to local residents, induction to employment and transfortation, and so on. Cheju-island have a lot of problems which are related to change in development environment, development goal, and performance distribution. Therefore, if we want more systematic and efficent local tourism cultivation, it can be very important to analyze and prove problems caused by interests among goverment, local society, private enterprise, local resident. It points out the following suggestions by actual proofs. The smallness of finance caused the tendency of local society to depend on goverment, and resulted in the flux of investment by external investors for tourism to Cheju-island. By search of alternatives, it is demanded to establish an exclusive organization and pursue variety of method through drawing experts. Consequently, a reliable study through more systematic and practical method should be made continually in the future.
표성수,김요안,오영준,박은아,박승영,장원지 관광품질시스템학회 1996 관광품질시스템연구 Vol.2 No.1-2
The purpose of this study is to find the image differences of Korea, China and Japan, and to utilize the study results in tourism planning, development and marketing. After literature review regarding image in general, comparative studies of national image were examined. The differences of national image of three nations were abstracted from literature of many disciplines. Unque images of nations were extracted and strategy development based on these findings was encouraged.