스포츠 방송의 수용자 복지 관점에서 바라본 2012년 런던 하계 올림픽 방송 방식

김기한 ( Ki Han Kim ) 한국스포츠산업경영학회 2013 한국스포츠산업경영학회지 Vol.18 No.2

본 연구는 2012 런던올림픽 방송방식을 방송사의 수익극대화 관점과 시청자의 수용자 복지 관점에서 이해할 수 있는 이론적 틀을 제시하였다. 우선 2012 런던올림픽의 공동중계 방식을 결정하는데 적용된 두 가지 기준으로 방송대상의 배분(종목배분 vs. 경기배분) 차원과 동시생중계 허용범위(동시생중계 허용 vs. 불허) 차원을 도출하고 각각의 기준에 대한 방송사별 선호방식과 이유를 방송사 관점에서 설명하였다. 한편 스포츠 방송의 공익성과 방송의 수용자 복지개념을 바탕으로 스포츠 방송고유의 수용자 복지 개념을 도출한 후 2012 런던 올림픽 방송에 적용된 두 가지 방송방식 결정차원이 스포츠 방송의 수용자복지에 미치는 영향을 설명하였다. 본 연구에서 제시된 이론적 틀은 향후 개최되는 국민관심 스포츠이벤트에 대한 바람직한 방송방식 결정에 적용할 수 있는 이론적 근거를 방송사 입장 뿐 아니라 수용자 복지 차원에서 제공하였다는 점에서 학술적의의는 물론 방송 실무자와 정책 입안자에게 시사하는 바가 크다. The 2012 London Olympic Games was jointly broadcast by the three major over-the-air broadcast stations in Korea. There appeared to be two primary dimensions that determined the specific methods to jointly broadcast the Olympic Games. The first dimension was how the objects of broadcast were assigned to the three broadcast channels (sport vs. game assignment). The second dimension was the degree to which simultaneous broadcast of the same game was allowed (not allowed vs. allowed). This study provides theoretical frameworks to understand how these two dimensions of joint broadcast methods would influence the profitabilities of broadcasters as well as the welfare of the television audiences. From the audience welfare perspective, the first dimension is associated with the quality of the broadcast program, whereas the second dimension is associated with program diversity issues. The study suggests that the appropriate method of joint broadcast should be determined based on considering the characteristics of the sport event, and the social consensus about the relative importance about various values associated with audience welfare.

MR 밸브의 전자기적 설계와 성능평가

김기한(Ki-Han Kim),남윤주(Yun-Joo Nam),박명관(Myeong-Kwan Park) 대한기계학회 2008 大韓機械學會論文集A Vol.32 No.3

This paper presents an electromagnetic design method for magneto-rheological (MR) valves. Since the apparent viscosity of MR fluids is adjusted by applying magnetic fields, the MR valves can control high-level fluid power without any mechanical moving parts. In order to improve the performances of the MR valve, it is important that the magnetic field is effectively supplied to the MR fluid. For the purpose, the magnetic circuit composed with the yoke for forming magnetic flux path, the electromagnetic coil and the MR fluid should be well designed. In order to improve the static characteristic of the MR valve, the length of the magnetic flux path is decreased by removing the unnecessary bulk of the yoke. Also, in order to improve its dynamic and hysteretic characteristics, the magnetic reluctance of the magnetic circuit should be increased by minimizing the cross-sectional area of the yoke through which the magnetic flux passes. After two MR valves, one is a conventional type valve and the other is the proposed one, are designed and fabricated, their performances are evaluated experimentally.

파킨슨병 모델 동물에서 GDNF 아데노바이러스 벡터를 이용한 유전자치료

성기한(Ki-Han Sung),윤인규(In-Gyu Yoon),정현실(Hyun-Sil Jung),김을선(Eul-Seon Kim),김현주(Hyun-Joo Kim),김양호(Yang-Ho Kim),윤 식(Sik Yoon),김봉선(Bong-Seon Kim),김재봉(Jae-Bong Kim),백선용(Sun-Yong Baek) 대한해부학회 2002 Anatomy & Cell Biology Vol.35 No.6

6-OHDA를 이용하여 실험적으로 유발한 파킨슨병 모델 동물을 대상으로 유전자 치료 목적으로 GDNF 유전자를 포함 하는 아데노바이러스 벡터(Ad-GDNF)를 주사하여 행동 변화와 줄무늬체와 흑색질의 tyrosine hydroxylase (TH) 면역반응양성의 도파민성 세포의 형태학적 변화를 연구하였다. 성숙한 수컷 Sprague-Dawley계 흰쥐의 줄무늬체에 6-OHDA를 주사하고, 1주 후에 apomorphine에 의한 회전 운동 양상 을 측정하여 분당 7회 이상 회전하는 동물은 파킨슨병 모델 동물에 해당하는 것으로 하였다. 이들 동물의 줄무늬체에 Ad-GDNF를 주사하고 1주 후에 apomorphine에 의한 행동 양상을 다시 측정하고, 이어서 심장 관류고정을 실시하여 형태 학적 변화를 관찰하였다. Ad-GDNF 대신에 LacZ 유전자를 포함하는 아데노바이러스 벡터(Ad-LacZ)를 주사한 것을 대조 군으로 이용하였다. 1. 파킨슨병 모델 동물의 줄무늬체에 Ad-GDNF를 주사한 동물에서 apomorphine에 의한 회전 운동 수가 유의하게 감소 하였다. 그러나 Ad-LacZ를 주사한 대조군에서는 회전 운동 수의 변화를 관찰할 수 없었다. 2. 회전 운동 수가 감소한 동물의 줄무늬체에 존재하는 TH 면역반응 양성의 축삭 종말은 대조군의 75% 수준으로 Ad- LacZ를 주사한 37%에 비하여 현저히 증가하여 TH 면역반응 양성 축삭종말의 퇴행성 변화가 방지되었다. 3. 흑색질의 TH 면역반응 양성 신경세포의 수는 Ad-GDNF를 주사한 군에서는 대조군의 82% 수준으로 Ad-LacZ를 주사한 군의 60% 수준에 비하여 유의하게 증가되어 있어서 6-OHDA에 의한 신경세포의 사멸이 방지되는 것을 알 수 있었다. 이상의 결과로 미루어 파킨슨병 모델 흰쥐의 줄무늬체에 Ad-GDNF를 한차례 주사하여 1주 후에 줄무늬체와 흑색질의 도파민성 세포의 사멸이 방지되는 것을 확인하였다. A recombinant adenoviral vector encoding human GDNF gene (Ad-GDNF) was developed to investigate the effect of GDNF gene in 6-OHDA-induced Parkinson’s disease rat. The changes of rotatory behavior and density of THimmunoreactive axon terminals and number of cell bodies were observed by the GDNF expression. Adult male Sprague-Dawley rats were used. Parkinson’s disease (PD) rat models were prepared by the injection of 6-OHDA into the striatum. After 1 week, the animals showing apomorphine-induced rotatory behavior above 7 turns/ min were defined as PD rat model. Ad-GDNF was injected into the striatum of animal model and tested the apomorphine- induced rotatory behavior at 1 week after injection. These animals were perfused with Zamboni fixative to investigate the morphological changes after rotatory behavior test. Instead of Ad-GDNF, Ad-LacZ injected PD rats were used as a control. The following results are obtained: 1. The apomorphine-induced rotational behavior was significantly reduced by the treatment of PD rat by the injection of Ad-GDNF. The Ad-LacZ injected PD rat showed no change in rotatory behavior. 2. The density of TH-ir axon terminals in the striatum was significantly increased by the Ad-GDNF injection (75% of normal side), but there was no change in the density by the Ad-LacZ injection (37% of normal side) compared to 6-OHDA lesioned striatum. This means the Ad-GDNF injection prevented the degenerative change of TH-ir axon terminals in the stritum of the PD rat. 3. The number of TH-ir cell body was significantly recovered by the Ad-GDNF (82% of normal side), but there was not recovered by the Ad-LacZ injection (60% of normal side) compared to 6-OHDA lesion. This means the retrogradely transported Ad-GDNF induced the TH expression in the dopaminergic neurons of the substantia nigra. Gene therapy with Ad-GDNF prevented the degeneration of dopaminergic neurons and axon terminals in the 6- OHDA-induced PD rat.

실외 골프연습장의 물리적 환경이 소비감정 및 재구매의도에 미치는 영향

김기한(Ki Han Kim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purpose of this study is to examine relationship between parking facilities, practice facilities, convenience & spatiality, which are physical circumstances in outdoor golf Practice Place, and consumption emotion & re-purchase intention. Just 273 copies, which were judged to have no problem about data processing, among the collected questionnaires, were utilized as the final materials. The coding work was performed by using SPSS WIN Program 14.0, AMOS 7.0. And then, the following conclusions were elicited through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmative factor analysis(CFA), and structural equation modeling(SEM). First, the physical environment was indicated to have positive influence upon purchase emotion. Second, the physical environment was indicated to have positive influence upon re-purchase intention. Third, the consumption emotion was indicated to have positive influence upon re-purchase intention.

스포츠 이벤트 방송중계권 현황과 과제

김기한(Ki Han Kim),한광걸(Gwang Geol Han) 한국사회체육학회 2002 한국사회체육학회지 Vol.17 No.-

The purpose of this study was to review the current situation and prospect of sports broadcast rights. This paper also explored the characters of sports special events as corporation`s promotion. The suggestion is made that an effective broadcast rights negotiation and industry have contributed to the issue. The background and current situation are analysed and future recommendations made. The paper attempt to discuss factors contributing to the circumstances and endeavor to imply possible solutions. The research based on literature review and official data offered by several organization. The sports industry and the broadcasting business are closely allied in a symbiotic relationship. While sport organization rely on broadcasters for revenue and publicity, the electronic media know that sporting events are a sure-fire means of attracting the audiences that advertisers will pay to reach. The future recommendations of sports broadcasting were as follows. First of all, the most important thing in sports broadcasting is to set up the rules related to intellectual property. Secondly, activating an internet broadcasting through World Wide-Web. Thirdly, an effective exposure by broadcasting for sponsor company. Finally, The sports industry and the broadcasting business should be closely allied in a symbiotic relationship. Sport marketer must be able to honestly assess the comparative value of their games or events in the eyes of broadcasters and advertisers. While broadcast rights fees can provide an important revenue stream for sports organizations, sport managers must also keep the idea of total return in mind.

태권도장의 물리적 환경과 도장이미지, 재구매와의 관계

김기한 ( Ki Han Kim ) 대한무도학회 2008 대한무도학회지 Vol.10 No.2

스포츠이벤트 방송의 직간접적 가치에 관한 연구

김기한(Ki Han Kim),정지규(Ji Gyu Chung) 한국광고홍보학회 2011 광고연구 Vol.0 No.88

본 연구는 스포츠이벤트 방송을 통한 주관 방송사의 시청률 상승효과를 분석하는데 그 목적이 있다. 시청률 분석을 통해 스포츠 프로그램 그 자체의 시청률 분석뿐만 아니라, 스포츠 프로그램이 인접 정규 프로그램의 시청률에 미치는 영향을 조사하였다. 이를 위해 특정 스포츠이벤트 방송(국가대표 축구 A매치)경기를 대상으로 직간접적인 시청률 상승효과가 채널간과 채널내에서 있었는지 알아보았다. 직접효과의 경우, 방송사가 스포츠이벤트를 편성함으로써 경쟁채널과 자사 정규프로그램에 비해서 월등히 유의미한 시청률 상승효과가 있음을 확인하였다. 간접효과의 경우, 사전전이효과인 유출효과는 채널간과 채널내에서 모두 나타나지 않았으며, 사후전이효과인 유입효과는 채널간과 채널내에서 유의미한 결과가 나왔다. 즉 인기 있는 스포츠이벤트를 방송함으로써 해당 시간뿐만 아니라 이후 시간대에서 시청률을 견인하는 효과가 있었으며, 이는 채널 자체의 인지도와 더불어 광고 시청률에도 일정부분 영향을 미친다고 추론할 수 있다. Television rating is a key factor for determining the unit price of the broadcasting advertisement. This study examined the influence of telecasting sports events (Korean National Football Teams` A-match games) on the television ratings of the sports program (direct effects) and the programs adjacent to the sporting events (indirect effects). The ratings of the sports programs and adjacent programs were compared to the ratings of the host broadcaster`s regular television programs, and to the competing broadcasters` television programs. The findings show that sporting events had higher television ratings as compared to the host broadcaster`s and the competing stations` regular television programs. In addition, it appeared that those programs aired after, but not before, the telecasts of sporting events had significantly higher ratings than the television ratings of the regular programs on both the host broadcaster`s and the competing stations` channels. Theoretical and practical implications are discussed.

성인 태권도 참여기피 원인에 대한 인식수준 분석

김기한(Ki Han Kim) 한국사회체육학회 2005 한국사회체육학회지 Vol.0 No.25

최소 절개술과 방사선 투시 장치(Fluoroscopy)를 이용한 지속성 외래 복막투석도관 삽입술

김기한(Ki-Han Kim),박시영(Si-Young Park),오상민(Sang-Min Oh),이미리(Mi-Ri Lee),김성흔(Sung-Heun Kim),박기재(Ki-Jae Park),김민찬(Min-Chan Kim),김영훈(Young-Hoon Kim),정갑중(Ghap-Joong Jung),박창민(Chang-Min Park),안원석(Won-Suk An),김성 대한외과학회 2006 Annals of Surgical Treatment and Research(ASRT) Vol.70 No.3

대학생의 스포츠 의류 구매결정요인과 구매성과 및 소비감정의 관계

김기한 ( Ki Han Kim ) 한국스포츠산업경영학회 2005 한국스포츠산업경영학회지 Vol.10 No.3