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- 저자 : 김경란(Kim Gyeong Lan) (검색결과 2 건)
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중소병원 내부마케팅이 고객지향성과 경영성과의지에 미치는 영향 및 시장지향성의 매개효과
배성윤 ( Sung-yoon Bae ),김지원 ( Jiwon Kim ),김경란 ( Gyeong-lan Kim ) 한국보건정보통계학회(구 한국보건통계학회) 2017 보건정보통계학회지 Vol.42 No.1
Objectives: The objectives of this study were to examine the effect of internal marketing on the employees` customer orientation and their business performance will, and to verify the mediating effect of market orientation in local hospital setting. Methods: A questionnaire-based survey was con ducted among 300 employees working at 9 hospitals in Changwon area, and 279 responses were analyzed. The data were collected from April 4 to April 17, 2015. SPSS 18.0 program was used for descriptive statistics, t-test, ANOVA, factor analysis and reliability test, and AMOS 18.0 program was used for path analysis. Results: First, delegation of authority, education and training, and compensation, among other factors of internal marketing, showed a statistically significant effect on market orientation. Second, market orientation had a significant effect on both customer orientation and business per formance will. Third, internal marketing influenced rather indirectly on the customer orientation and business performance will, mediated by market ori entation. Conclusions: Leveraging market orientation could help local hospitals make the most of their internal marketing activities in order to improve customer orientation at the individual level and the business performance at the organizational level.
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댄스스포츠 참가자의 참가유형과 부부의사소통 및 갈등해소의 관계
이상구(Lee Sang Gu),장호중(Jang Ho Jung),유희철(Yu Hui Cheol),김정묵(Kim Jeong Mug),김경란(Kim Gyeong Lan) 한국사회체육학회 2003 한국사회체육학회지 Vol.19 No.2
The purpose of this study is to investigate the relationship between Dance sport`s Participant on participation type, Marital communication and Marital Conflict Resolution, and marriage satisfaction. Specifically, it aims to examine: First, the difference of marital communication by dance sports participation type. Second, the difference of marital conflict resolution by dance sports participation type. Third, the influence of marital communication, on marital conflict resolution. The subjects of this study was selected by cluster random sampling of dance sport`s participant in dance program facility of Seoul and Kyung-ki. The survey questionnaires were used to collect the data. The questionnaire for the formalization factor marital communication had been developed by Lee(1991). The questionnaire for the marital conflict resolution had been developed by Hyun(1994). The statistical methods such as ANOVA, multiple regression analysis were used to analyze the collected data. From the analyses of the data, the study reached the following conclusions : First, marital communication are partially different by dance sports participation type. Second, marital conflict resolution are partially different by dance sports participation type. Third, marital communication are partially influence on marital conflict resolution.
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