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국내(國內) 의류(衣類)브랜드 네임의 네임 스펙트럼 유형(類型) 및 특성(特性) -여성복(女性服)과 남(男),여(女) 공용복(共用服)을 중심(中心)으로-
권혜숙 ( Hae Sook Kwon ),오연정 ( Yeun Jung Oh ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.5
The purpose of this research is to investigate the types of name spectrum and their characteristics of domestic fashion brand names focusing on women` wear and bisex wear, and also studied the differences based on the sex of brand target. 224 of women`s wear brands and 99 of bisex wear brands were selected from ``2002 Korea Fashion Yearbook`` under the criterion that their brand names were made in Korea and they should engage in business in 2002. The data analysis quatitatively evaluate the frequency and qualitatively evalute the image of brand product and the meaning of brand name. The result as follows; 1.The domestic fashion brands for women`s and bisex wear appeared to have to three types of name spectrum ; the descriptive name was the most frequently used one, then followed by the arbitrary, and the suggestive name. There were only one coined brand name and no generic brand name. 2. The characteristics of descriptive brand name was that, in most cases, it used the name of designer. For the suggestive brand name, it implied the features or the image of its products. For the arbitrary brand name, some bear the ideology or the foundation belief of company itself. 3. For women`s wear, the discriptive name appeared most, and followed by arbitrary, and the suggestive name. For bisex wear, the suggestive brand name appeared most, and followed by arbitrary name, and the discriptive name. 4. For descriptive brand name, the names of designer were used most in women`s wear brands. Otherwise, the brand names that directly described the image or the characteristics of products were used most in bisex wear brands. For suggestive brand name, soft and feminine images were prevailed in women`s wear brand names but comfotable and casual images were dominent in bisexsual brand names. For arbitrary brand name, as the various types of languages were combined and the various meanings and words were mixed, and imply the various meanings in both cases, it was hard to classify the characteristics into some categories.
차세대 창의성 향상을 위한 초등학교 디자인교육 방향 - 한국과 일본의 디자인 조형 활동 교육사례를 중심으로 -
권혜숙 ( Kwon Hae-sook ),방경란 ( Bang Kyung-rhan ) 한국디자인트렌드학회 2010 한국디자인포럼 Vol.27 No.-
본 연구의 목적은 한-일 초등학교에서 진행하고 있는 디자인 조형 활동을 통한 창의교육의 사례를 비교하여 차세대 창의력 교육을 위해 보다 바람직한 교육방향은 무엇인가를 모색해 보고자 하는 것이다. 연구를 위해 국내 초등학교에서 사용하고 있는 `즐거운 생활` 및 `미술`교과와 일본 초등학교에서 사용하고 있는 `도화공작`교과에 나타난 디자인영역의 조형 활동학습의 경우를 중심으로 한-일 창의교육의 방법과 내용을 비교분석하였다. 그 결과 교육방법의 측면에서 볼 때, 국내의 경우에는 `그리기, 만들기, 꾸미기`중심으로, 일본의 경우에는 `관찰하기, 발상하기, 체험하기`중심으로 구성되었다. 또한 교과서에서 제시하고 있는 주요한 핵심내용으로서 국내 초등교육에서는 `자기주도적 학습`을 통한 창의교육, 일본은 `아이디어 발상`중심의 창의교육에 대하여 강조하고 있다. 이러한 내용은 교육과정 및 결과물에 대한 교사의 평가기준 및 방법의 차이, 단원의 도입과 전개에 적용되어 결과중심의 교육과 과정중심의 교육이라는 차이점이 나타났다. 이러한 문제점을 해결함과 동시에 차세대를 위한 창의교육의 교육방향으로서 디자인교육방법이 적용된 `자기주도화`, `글로벌화`, `통합화`인 방향을 제안하였다. The purpose of this study is to explore the desirable education method for improving creativity comparing formative design & art activities which practiced in elementary schools in Korea and Japan. Textbooks which used for this study are `Pleasant Life` and `Art` of domestic elementary school and `Painting & Craft` of Japan elementary school. The content and the method of `Art & Design Activities`, mainly focused on design related field, which proposed in textbooks of Korea and Japan have been compared and analyzed. Findings are as follows; For the education method, activities of `drawing`, `producing`, `decorating` are centered in Korea, otherwise, activities of `observation`, `ideation`, `experiencing` are centered in Japan. For the main proposed content of textbooks, creativity education through `self-leading study` has been emphasized in Korea, but `ideation` has been emphasized in japan. Differences between country have been shown in the way of evaluation standard and method which teachers applied to a study process and a result. It has been also found that the result-centered education for Korean, on the other hand, the process-centered education for Japanese has been conducted. To solve the problems which revealed in this study, the methods of `spontaneous self-leading`, `globalization`, and `integral thinking process` could be suggested..
한국(韓國) 남성복(男性服) 광고(廣告)의 내용분석(內容分析) -1962년(年) 부터 1998년(年) 까지의 잡지(雜誌)와 화보(畵報)를 중심(中心)으로 -
권혜숙 ( Hae Sook Kwon ),권혜욱 ( Hae Wook Kwon ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.4
The purpose of this study is to investigate the content and changes of modern Korean men`s wear advertisement from the 1960s to the 1990s by reviewing fashion magazines and pictorials. Research problems were as follows.; First, analyze the types and their units of measurement in men`s fashion advertisements from 1962 to 1998. Second, examine the differences of quantitative change in men`s fashion advertisements according to each period. The total 857 advertisements were selected from Shin Dong-A, Joongang Magazine, and Bokjangwolbo from 1972 to 1998. For analyze the result, frequency analysis and χ2-test were used. Results were as follows. First, through the review of literatures and pre-tests, 6 units of measurement were identified. They were product type(formal wear, casual wear, sports wear, dress shirts, accessory, inner wear, fabric and the others), brand type(national brand, licensed brand, imported brand, others), appeal type(image, product, others), representation type(photograph, illustration, others), medium type(man, product, others), and color type of advertisement(black & white picture, color picture). Second, for the types of advertisements, formal wear, national brand, image appeal, figure medium, photograph for presentation and color picture are the most frequently shown in men`s fashion advertisements from 1962 to 1998. Third, for product, more accessory advertisements were found than the clothing in the 60s and the 70s, and casual wear advertisements in the 80s and formal wear advertisements in the 90s were dominated. National brand type was dominant through all four period. Product appeal type in the 60s and the 70s and image appeal type in the 80s and the 90s were prevailed. For medium, product type in the 60s and the 70s and figure type in the 80s and the 90s were dominated. Black & white picture in the 60s and the 70s and color picture in the 80s and the 90s were prevailed. Lastly, photograph was the most frequently used for presentation type through all periods.
미래 패션 커리큘럼 연구 : 패션디자인 교육 컨텐츠 중심으로
권혜숙(Hae-Sook Kwon),최동은(Dong-Eun Choi) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.2
본 연구는 패션 전문가들과 교육자들의 견해와 관련 연구 등을 중심으로 향후 패션에 가장 중요한 교육컨텐츠는 무엇일까에 대해 살펴보는 것을 목적으로 한다. 데이터 수집은 연구와 관련된검색을 중심으로향후 패션 커리큘럼과 관련된 핵심 키워드를 우선적으로 추출하였고, 이후 키워드와 관련된 추가적 데이터수집은 RISS, 구글 스콜라 등을 통해 수집하였다. 이러한 데이터 수집은 연구에 충분한 자료가 수집되었다고판단될 때까지 반복적으로 실시하였으며, 수집된 연구 자료는 관련 문헌과 함께 패션 전문가와 교육자의 다양한의견을 종합적으로 분석하였다. 그 결과 패션디자인 교육 컨텐츠 키워드는 창의력과 문제해결, 사용자 중심과지속가능성, 기술과 장인 정신, 학제간 연구로 4가지 핵심 키워드로 도출되었으며, 이 4가지 핵심 키워드와속성들은 개별적으로 독립적인 역할을 하기보다는 서로 밀접하게 연관되어 있는 것으로 나타났다. 특히 창의력& 문제 해결 능력과 디자인적 사고는 하나의 개념처럼 서로 매우 밀접하게 작용하는 것으로 나타났으며, 지속가능성은 디자인적 사고뿐만 아니라 4차 산업혁명의 기술과도 깊은 관련이 있는 것으로 나타났다. 그리고 창의력과문제해결 능력은 다원적 접근법을 통해 향상될 수 있는 것으로 나타났다. 이러한 맥락으로 미래 패션디자인교육을 위해서는 도출된 4가지 핵심 키워드와 속성이 상호 연결되고 상호 작용하도록 설계되어야 최상의 시너지를낼 수 있을 것이며, 또한 미래 패션 산업에서 높은 경쟁력을 보여줄 수 있는 인간 고유의 능력이 무엇인지에대한 끊임없는 고찰이 필요할 것이다.;