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論文(논문) : 장거리노선 기내특화서비스에 대한 외국인 승객의 만족도가 항공사의 브랜드 자산을 매개로 하여 고객충성도에 미치는 영향에 대한 연구
김광일 ( Kwang Il Kim ),권은형 ( Eun Hyeong Gwon ),김기웅 ( Kee Woong Kim ),박성식 ( Sung Sik Park ) 한국항공운항학회 2013 한국항공운항학회지 Vol.21 No.3
A high brand reputation of a airline means the airline is preferred by passengers because of its unique services being even better than others. This is why airline`s specialized services are important in that those services would create a new brand value and build up the airline`s brand image, being enable to have competitive advantage over other airlines, to provide satisfied services, to have a mutual trust between passengers and the airline and to create customer`s loyalty. A-Airline have been trying to give passengers a joy of flight by providing its customized and specialized cabin services out of airlnes` stereo-typed services.Therefore this paper will find out how their satisfaction of the cabin services have a positive impact on customer loyalty through brand image, brand reputation, brand identity and brand attraction. Those services would not only contribute to upgrade A-airline`s corporate image but show the way to which the cabin service is heading also.