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중고등학교 학생들의 안전의식과 안전교육에 대한 기초연구
권영국(Young Guk Kwon) 한국산업경영시스템학회 2015 한국산업경영시스템학회지 Vol.38 No.1
The purpose of this study is to figure out current situation of safety education to improve safety awareness and practice in Korean school students. In order to do this, it is necessary to identify the current level of safety awareness and practice with the actual status of accident occurrence. Furthermore it is try to figure out the most influencing factors on the safety education for Korean middle and high school students. The 412 students were taken from a random sample. The samples were one class of 2nd grade students in five different middle schools and four different high schools in Seoul, Korea. The survey was conducted from 29 September 2010 through 15 October 2010. An additional samples for the questionnaires posted in web were collected. The 305 respondents from school students and 80 respondents from web survey were used to analyze for this study out of 800 respondents. SPSS was used to analyze the questionnaires. The overall safety-awareness score was relatively high at 4.56/5 for fire safety and 4.32/5 for traffic safety. Safety awareness was higher for girls than boys and also for high school students than middle school students. Safety education by parents at home gives a good impact on high safety practices. Safety awareness was improved by feeling of necessity for safety training. The safety prevention training provided during the class by teacher and home training by parents improved safety practice. The correct direction of safety education for younger students can be easier in future.
특급호텔 식음료부서의 내부마케팅활동에 따른 사회적 교환관계 인식이 종사원의 이직의도에 미치는 영향
권영국 ( Young Guk Kwon ),이승범 ( Seung Bum Lee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.2
The purpose of this study is to identify the structural relationships among internal marketing activities, social exchange relationship(perceived organizational support(POS), organizational trust(OT)), and turnover intention(TI) in a hotel``s F&B department. To accomplish the objectives data were collected by F&B employees working in deluxe hotels located in seoul. Based on total of 374 useful samples obtained from the empirical research, this study verified 5 hypotheses using frequency, reliability test, exploratory factor analysis, and multiple regression analysis. The results show that internal marketing factors(e.g., management support, reward system, education and training, internal communication) had a positive significant effects on POS and factors(e.g., empowerment, management support, education and training) of internal marketing had a positive significant effects on OT. Also, the POS had a positive relationships with OT, POS and OT had a negative significant effects on TI. This study confirms that a effective internal marketing activities in an deluxe hotel``s F&B department works as a significant factor in forming social exchange relations among its employees and, as a results, had a negative impact on its employees`` TI. Limitations and future research directions are also discussed.
리조트의 소비가치와 서비스품질이 소비자 만족에 미치는 영향
권영국(Young Guk Kwon),김영중(Young Joong Kim),윤혜현(Hye Hyun Yoon) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.3
The purpose of this study was to understand the relationship between consumption values (CV) and service quality (SQ) perceived by consumers in choosing resorts and examined the influence of the both CV and SQ on consumer satisfaction in resorts. This study conducted a sample survey of 278 resort visiting consumers, and verified three hypotheses using frequency, reliability, factor, correlation and multiple regression analysis. The analysis results are as follows. CV was extracted into five factors: conditional value, social status value, epistemic value, functional value emotional value. SQ was extracted into five factors: reliability, assurance, empathy, responsiveness, tangibility. Consumers` satisfaction is drawn one factor. The results showed a significant correlation between consumption values and service quality. Three CV factors of functional, social status, emotional value appeared to have significant positive effects on consumers`` satisfaction. Among the SQ components, responsiveness and empathy were found to have significant positive effects on consumers`` satisfaction. Results are expected to be valuable as a basic data for establishing various marketing strategies and improving management with consideration of CV and SQ. Limitations and future research directions are also discussed.
축제참가자의 체험가치가 지역축산물 브랜드 자산형성에 미치는 영향:
권영국(Kwon, Young-Guk) 한국외식경영학회 2018 외식경영연구 Vol.21 No.2
본 연구는 횡성한우축제 참가자를 대상으로 한우브랜드 체험을 통해 얻어진 가치 인식이 지역축산물 브랜드 자산, 즉 브랜드인지도와 브랜드이미지 그리고 품질인식에 어떠한 인과관계를 형성하는지를 실증적으로 규명해 보고자 한다. 실증연구를 수행하기 위해 확보된 301개의 표본을 바탕으로 연구모형의 신뢰성, 적합성 등을 검토하였고, 구조방정식을 사용하여 총 5개의 가설을 검증하였으며, 모형의 적합도는 ?撮?=332.363(df 94), p<0.001, CMIN/df 3.536,GFI 0.895, NFI 0.883, CFI 0.912, IFI 0.913, RMSEA 0.089 등으로 조사되었다. 연구결과, 축제 참가자들의 체험가치(기능성, 유희성)는 브랜드인지도와 브랜드이미지에 유의한 정(+)의 영향을 미치는 것으로 조사되었다. 아울러 지역축산물 브랜드 자산간(브랜드인지도, 브랜드이미지, 품질지각)의 관계를 고찰한 결과, 브랜드인지도는 브랜드이미지와 품질인식에 유의한 정(+)의 영향을 미쳤으며 브랜드이미지 또한 품질인식에 긍정적인 영향을 미치는 것으로 나타났다. 이를 통해 축제 체험 마케팅은 지역축산물 브랜드 자산 형성에 긍정적으로 작용한다는 것을 확인할 수 있었다. 아울러 이론적, 실무적 시사점과 더불어 연구의 한계 및 향후 연구방향에 대해서도 논의하였다. The purpose of this study were to understand the influence of experiential value focusing the Hoengsung Hanwoo festival participants on local stock farm products’ brand equity(brand awareness(BA), brand image(BI), perceived quality(PQ)). Based on the surveys of 301 festival participants obtained by the empirical research, the study reviewed the reliability, fitness of the research model, and verified total of 5 hypotheses with the Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit for the data ?撮?=332.363(df 94), p<0.001, CMIN/df 3.536, GFI 0.895, NFI 0.883, CFI 0.912, IFI 0.913, RMSEA 0.089. The model’s fit, as indicated by these indexes, was deemed satisfactory; thus, it provided a good basis for testing the hypothesized paths. SEM resulted that, first, experiential value(functioning and playfulness) had a positive significant influence on BA and BI. Second, the BA had a significant positive relationships with BI and PQ. In addition, BI had a positive significant influences on PQ. As a result, it was confirmed that festival experiential marketing positively contributed to the formation of local livestock product brand equity. Through the study, results that implications and limitations, as well as future research directions were also discussed.
관광객의 안전요인 만족도 및 재방문의사 분석 : 2000 경주 세계문화엑스포
권영국(Kwon,Young-guk),박현지(Park, Hyun-jee),박영술(Park, Young-sool) 한국문화관광학회 2001 문화관광연구 Vol.3 No.1
Global tourism has increased throughout the 1990s, with the biggest surge occurring in the Asia-Pacific region. Long-distance travel is also increasing, and at a rate faster than the global average. The opportunities for event tourism appear to be strong almost everywhere, although we know from recent history that recessions like IMF impacted on these destinations. Along with this upward trend, competition for more desirable tourists is also surging, so destinations cannot be complacent (Getz, 1997). Event tourism is appearing as the powerful method in the fierce competition around the tourism industry. This paper investigated the safety factors considered by visitors of 2000 Gyeongju World Culture Expo in Korea and analyzed the correlation between the safety factors and the demographic characteristics of the visitors.