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연구논문 : 남성들의 외모관리행동에 관한 연구(3) -성역할태도를 중심으로-
구양숙 ( Yang Suk Ku ),이영주 ( Young Ju Lee ),추태귀 ( Tae Gue Choo ) 한국의류산업학회 2011 한국의류산업학회지 Vol.13 No.2
The purpose of this study was to examine the relationship of appearance management behavior, appearance management motives and body image perception according to males` gender role identities. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that four groups of male consumers according to the gender role identity were androgyny, unclassified, femininity, and masculinity. The androgyny oriented group showed more active and various appearance management behavior. And they were more conscious of their own body image and rated themselves high in body image perception. The masculinity oriented group were satisfied with their bodies and showed positive attitudes on their body figures and hair care. The femininity oriented group showed positive attitudes on skin care and plastic surgery for social life.
연구논문 : 남성들의 외모관리행동에 관한 연구(2) -외모관리행동 집단 간 외모관리동기 및 신체이미지 비교-
구양숙 ( Yang Suk Ku ),이영주 ( Young Ju Lee ),추태귀 ( Tae Gue Choo ) 한국의류산업학회 2011 한국의류산업학회지 Vol.13 No.1
The purpose of this study was to examine the appearance management motives and body image perception according to males` appearance management behavior. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, cluster analysis, and crosstabs. Factor analysis of body image perception extracted four factors such as appearance concern, appearance satisfaction, exercise ability, and weight control. Four groups of the appearance management behavior were classified into such as health oriented, active figure management, indifference to personal appearance, and fashion/skin care by cluster analysis. All groups pursued sociality in appearance management motives. The active figure management group showed highest concern about in all the appearance management motives and body image perception.
신세대 주부의 패션라이프스타일 유형에 따른 유아복 상표 포지셔닝에 관한 연구
구양숙(Yang Suk Ku),박현희(Hyun Hee Park),이승민(Seung Min Lee) 한국복식학회 2001 服飾 Vol.51 No.1
This study was designed to identify the brand positioning of Infant`s wear according to fashion lifestyle of missy women. Cluster analysis on fashion lifestyle classified three groups according to fashion lifestyle factors : Fashion Indifference group(34%), Fashion & Individuality Oriented group(27%), Rationality Oriented group(37%). The analysis of positioning map with satisfaction of seven brand image attributes (color, design, price, utility, quality, brand name, fashion) showed the distance of satisfaction was different among three groups.