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태권도장 교육 서비스품질이 학부모만족, 운동지속 및 학부모 추천에 미치는 영향
최상진(Choi, Sang-Jin),강태겸(Kang, Tae-Kyum),정승훈(Jeong, Seung-Hoon),이정아(Lee, Jung-Ah) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.3
This research examines the effect of educational service quality of Taekwondo gym on parents-satisfaction, exercise adherence, and recommendation intention to provide basic date to come up with management strategy for Taekwondo. The study has obtained data by conducting survey 360 randomly chosen parents through convenience sampling especially who participating children in Taekwondo gym. In fact, 335 in this study. As a result of analysis: First, instructor, consulting, program of education service quality’s sub factors showed significant effect on parents satisfaction. Second, consulting, instructor, program of education service quality’s sub factors showed significant effect on exercise adherence. Third, instructor, price of education service quality’s sub factors showed significant effect on recommendation intention. Forth, parents’ satisfaction in Taekwondo gym had significant effect on exercise adherence and recommendation intention. Fifth, exercise adherence of parents in Taekwondo gym had significant effect on recommendation intention.