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Enhanced Smart Tourism and its Role in Reshaping the Tourism Industry
Ulrike Gretzel,Hyunae Lee,Eunji Lee,Namho Chung,Chulmo Koo Smart Tourism Research Center 2023 Journal of smart tourism Vol.3 No.4
This paper explores the concept of enhanced smart tourism as a response to the challenges and opportunities arising in the post-pandemic tourism landscape. The COVID-19 pandemic has not only halted the global tourism industry but also prompted a reevaluation of its sustainability, technological integration, and impact on local communities. The need for a paradigm shift in tourism is emphasized, focusing on digitalization, innovation, and resilience. Enhanced smart tourism is characterized by a shift from traditional practices to innovative governance models, increased emphasis on sustainability, and the integration of technology for better management and visitor experiences. The paper discusses the four pillars of enhanced smart tourism - Technology, Sustainability, Accessibility/Mobility, and Innovation/Creativity, and their expansion in the post-pandemic era. Furthermore, the significant role of data in smart tourism is examined, highlighting the importance of data valuation, management, and ethics. The paper proposes frameworks and methods for data valuation and emphasizes the necessity of a comprehensive approach to data within the smart tourism ecosystem. The conclusion points to the need for further empirical and conceptual research to fully realize the potential of enhanced smart tourism.
Conceptualizing the Smart Tourism Mindset: Fostering Utopian Thinking in Smart Tourism Development
Gretzel, Ulrike Smart Tourism Research Center 2021 Journal of smart tourism Vol.1 No.1
The growing literature on smart tourism and the increasing number of smart tourism initiatives demonstrate that the idea of smart tourism is captivating and that its potential is great. However, its concrete implementation so far has lacked the transformative focus called for by smart development principles. This paper suggests that conceptualizing smart tourism development as a utopian endeavor that requires critiquing the status quo and collective imagining of better tourism and good destinations could help smart tourism efforts transcend their instrumental, short-term, and fragmented character. It further introduces the concept of the Smart Tourism Mindset to propose that, as a utopian enterprise, smart tourism needs to be guided by specific values and traits that permeate actors at all levels. The paper concludes by calling for a greater focus on identifying what these values and traits are and how to best establish and communicate the Smart Tourism Mindset.
Conceptualization of Smart Tourism Destination Competitiveness
Koo, Chulmo,Shin, Seunghun,Gretzel, Ulrike,Hunter, William Cannon,Chung, Namho The Korea Society of Management Information System 2016 Asia Pacific Journal of Information Systems Vol.26 No.4
This paper aims to develop a conceptual model of smart tourism destination competitiveness to provide implications in terms of smart tourism destination realization and smart tourism destination competitiveness development. A literature review on tourism destination competitiveness and smart tourism destination is performed. A conceptual model is suggested on the basis of the model of destination competitiveness developed by Crouch and Ritchie (1999). The suggested conceptual model integrates the traditional concepts of comparative advantages and competitive advantages, seven core resources and attractors, and five destination management factors. Smart technology is included as a new core resource and attractor in the model. This study is the first to comprehensively conceptualize smart tourism destination competitiveness. Moreover, this study has practical value in the sense that it focused on the convergence between smart technology and other factors.
Tourism in Technology Dead Zones: Documenting Experiential Dimensions
Philip L. Pearce,Ulrike Gretzel 한국관광학회 2012 International Journal of Tourism Sciences Vol.12 No.2
In the last decade, the way tourists use communication technology has become a strong focus of tourism research. Nevertheless there are some locations where there is limited or no internet technology access. These locations can be labeled dead zones. The aims of the present research focus on how tourists think about and react to situations where their normal connectivity with their larger social and information world is disrupted. This study uses the results from five focus groups as well as considerable supporting literature to map the kinds of experiential outcomes tourists report when they are in dead zones. The work reviews tourists’ positive and negative experiential outcomes arising from operating outside of their usual technology support systems. In particular the study found that there are major tensions arising from dead zone tourism; specifically stress related to social communication, work communication, safety versus escape, and refreshing or learning the skills of being fully engaged with the present company and setting.