스포츠 스타 광고 모델의 유형과 속성에 따른 커뮤니케이션 효과 비교

신희준 한국스포츠산업경영학회 ( 구 한국스포츠행정경영학회 ) 2003 한국스포츠산업경영학회지 Vol.8 No.2

본 연구의 목적은 광고 모델의 유형과 속성에 따른 커뮤니케이션 효과를 규명함으로써, 광고주나 기업체의 광고 마케팅 전략 수립에 필요한 기초자료를 제공하는데 있다. 연구의 대상은 서울 및 경기지역에 거주하는 대학생 350명을 대상으로 확률표본추출법(probability sampling method) 중 집락표본추출(cluster sampling)방법으로 표본을 추출하였고, 총 350명을 선정해서 그 중 317명의 설문지가 실제 분석에 사용되었다. 자료분석을 위한 통계방법으로 기술통계(descriptive analysis)와 일원분산분석(one-way ANOVA0 그리고 다중회귀분석(multiple regression analysis)을 실시하였으며, 다음과 같은 결론을 얻었다. 첫째, 모델 유형과 속성에 따른 커뮤니케이션 효과에 있어서 매력성, 신뢰성 유사성에서 통계적으로 유의한 차이를 나타냈다. 매력성에 있어 스포츠 스타와 일반인 모델, 유명 연예인과 일반인 모델에서 차이를 나타냈으며, 신뢰성과 유사성에 있어서 스포츠 스타와 일반인 모델에서 차이를 나타냈다. 둘째, 스포츠 스타의 모델 속성과 커뮤니케이션에서는 매력성에서 인지적 단계, 정서적 단계, 행동적 단계에서 통계적으로 유의한 차이를 나타냈으며 높은 설명력을 나타냈다. 유사성의 경우 행동적 단계에서 유의한 차이를 나타냈다. 유명 연예인의 경우 매력성에서 정서적 단계와 행동적 단계에서 통계적으로 유의한 차이를 나타냈으며, 높은 설명력을 나타냈다. 일반인 모델의 경우 신뢰성의 인지적 단계, 정서적 단계, 행동적 단계에서 통계적으로 유의한 차이를 나타냈으며, 높은 설명력을 나타냈다. The purpose of this study was to examine the effect of communication in advertisement that uses a model type with specific attributes. It offers fundamental data can be used to develop a marketing strategy by a business or marketing firm. The study was carried out using a cluster sample from 350 college students who lived in Seoul or Kyunggi area using probability sampling. A final sample of 317 responses was deemed usable. The statistical method for data analysis was executed using descriptive analysis and one-way ANOVA with multiple regression analyses, reaching the following conclusions; The first, the effect of the advertisement and qualities ascribed to each model type demonstrated a significant statistical difference regarding attractiveness, believability, and moral character in the effect of the ad. Attractiveness was different between a sports star and an unknown model, and between a famous entertainer and a model. The factors of believability and moral character are different between a sports star and a model. Second, there is a significant difference statistically in the role that attractiveness plays in the recognition step, emotion step, and action step regarding the attributes of each model and a sports star. Attractiveness in the case of a famous entertainer, is significantly different in the emotion step, the action step. Believability, in the case of a general model, is a significant difference in all three steps of the communication process.

병원단위의 임상진료지침 개발과정

신영수,김창엽,오병희,한규섭,윤병우,한준구,강영호 한국의료QA학회 1997 한국의료질향상학회지 Vol.4 No.1

Background : With increased concerns about variation among physician a practice pattern and their impact on the quality of care, clinical practice guidelines have been developed by many different organizations, with differing aims and incentives. From the same point of view, there is growing interest in the development of clinical practice guidelines in Korea, but with only a few examples. As a result, there is not much exploration on the incentive and barrier to development guidelines as well as description on the development process. The purposes of this study are to describe the process of the four different clinical practice guidelines in a hospital setting, and to identify incentives and barriers in the development of guidelines. Methods : For this research, a clinical practice guideline development committee and four clinical practice guideline development teams were organized in a university hospital which has more than 1,200 beds. Twenty eight doctors, three nurses, and one technician participated as members of development teams for eight months. Four to six meetings were held, and three to seven departments in the hospital were involved. Results : The topics which developed into clinical practice guidelines were cardiopulmonary resuscitation(CPR), blood transfusion, anticoagulation, and angiography. The main goals set by teams were education(CPR, angiography), risk management(blood transfusion), and to enhance quality of care(anticoagulation). Among four teams, only in the team for anticoagulation guideline medical record review and pilot-testing were performed. Also literature review was not carried out systematically. However, all the guidelines were developed by multidisciplinary participation by personnels of related departments. All the team expected guidelines to be used as standard protocols in the practice. Conclusion : Experience and skill in developing process has to be improved to have a more valid and useful practice guideline. In particular, literature review and problem identification by examining medical record should be emphasized. Also further studies of the clinical outcomes of the guidelines application and changes in physicians behaviors would be required.

Cyanoacrylate가 成犬 齒周瓣膜의 治癒에 미치는 影響

申載熙,卞種秀,朴準奉 慶北大學校 齒科大學 1986 慶北齒大論文集 Vol.3 No.1

butyl cyanoacrylate가 一般的인 縫合絲에 比해 齒 剝離搔爬術後 齒周辯膜의 治癒에 미치는 影響을 糾明하고자 5마리의 雜種犬 ( 6∼8kg )을 利用, 이들의 上下顎 左右 犬齒에 該當하는 頰側 附着齒 에 齒 剝離搔爬術을 施行하고 上記 2가지 方法을 區分하여 樂劑의 塗布 및 縫合을 施行한 後 定한 날에 實驗動物을 儀牲시켜 組織學的 檢鏡을 통해 이를 觀察하여 다음과 같이 結果를 얻었다. 組織學的 所見에서 初期에는 實驗部가 對照部에 比해 下部組織에 淨腫性 纖維素綱과 炎症細胞浸潤이 微弱하였고, 裂溝上皮細胞의 被服과 纖維性 骨膜의 形成이 迅速하였으며 纖維性 結締組織에 의한 齒周 膜과 齒面과의 癒合도 빨리 일어났다. releasing incision 部位에서도 實驗部가 炎症細胞浸潤이 보다 적었고, 肉茅組織의 形成이 迅速히 일어났으며 그 量도 적었다. 그러나 組織學的 觀察의 全 過程을 통해 3週에서는 治癒程度에 있어서 兩者間의 差異가 없었고, 4週에서도 兩者間의 治癒程道에 대한 差異를 觀察할 수 없었다. This is study was made in order to determine the histological changes associated with healing following the use of cyanoacrylates and silk sutures in canine areas where periodontal flap procedures had been carried out. In this experiment 5 adult mongrel dogs were used. The cyanoacrylate on the right side and black silk suture on the left buccal side of maxilla and mandibular canine area, were applied for the fixation of the flap after the periodontal flap surgery. On the experimental days, the experimental areas were examined clinically and sacrificed. Thereafter histological secimens were made following the useal methods and examined with light microscope. The results were as follows : In the histologic observations, the experimental areas as compared with the controls ; There was weak inflammatory cell infiltration and less edematous fibrin mesh formation at the substructure of the flap. The sulcus epithelial cell covering and formation of the fibrous periosteum was made rapidly. The union of periodontal flap and tooth surface by fibrous connective tissue was also made rapidly at the experimental areas. At the areas of the releasing incision less inflammatory cell infiltration and rapidity and small amount of granulation tissue formation were found. But through the entire procedure of the histologic observations, there was little difference in the degree of healing between the two in the 3rd week and it was also impossible to find the difference of healing between the two in the 4 th week.

5세 남아의 Influenza 종격동기종 및 대엽성 폐렴 1례

오희성,한유진,연은경,선동신,송준환,박경배,박준수,김영통,남해선,최영진,김용배 순천향의학연구소 2009 Journal of Soonchunhyang Medical Science Vol.14 No.3S

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이온화에너지 처리 아이스크림 및 우유의 단회투여 독성시험

이희준,최현종,한선경,구본철,신명수,함준상,조철훈,이완규 충북대학교 동물의학연구소 2006 Journal of Biomedical and Translational Research Vol.7 No.1

본문참조

스포츠 관련 기업이미지와 소비행동의 관계

신희준 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4

This study is designed to help the companies in the sports industry establish effective marketing strategies and improve their images by investigating the consuming patterns of consumers for golf products and analyzing their buying patterns by means of behavioral study on the image of sports business. The study was carried out using a convenience sample from 300 continuing education center university members who lived in Seoul or Kyunggi area using probability sampling. A final sample of 235 responses was deemed usable. The statistical method for data analysis was executed using independent t-test and one-way ANOVA with multiple regression analyses, reaching the following conclusions; First, a comparison of reliability image is a significant difference at a sex, an age, an academic background, an occupation, an income according to the demographical diagnosis.(p<.05). Second, a comparison of sympathetic image is a significant difference at a sex, an age, an academic background, an occupation according to the demographical diagnosis.(p<.05). Third, a comparison of social image is a non-significant difference at a sex, an age, an academic background, an occupation, an income according to the demographical diagnosis. (p<.05). Forth, a comparison of consumption behavioral is a significant difference at a sex, an age, an academic background, an occupation, an income according to the demographical diagnosis.(p<.05). Fifth, at sports-related business image, the description about a consumption behavioral explains 36.1% of variance of a consumption behavioral. At sympathetic image, Social image influences positive(+). At reliability image influences nagative(-).

전국 10개 종합병원 중환자실 환자의 직장내 Vancomycin-resistant Enterococci(VRE) 보균율, 보균의 위험요인 및 유전적 다양성 조사

정희진,송준영,엄중식,김우주,최선주,최정현,이혁,정문현,이광미,신동현,손보라,최종성,우흥정,권정아,이경원,최강원,박승철 대한감염학회 2002 감염 Vol.34 No.5

조기위암의 임상적 연구

박태준,양은수,류종철,박태군,이희승,신원창,이진호,김관엽 인제대학교 1994 仁濟醫學 Vol.15 No.1

1989년 9월부터 1993년 7월까지 인제대학교 의과대학 상계백병원에서 실시한 위내시경 소견이 조기위암이며 내시경 직시하 생검결과 선암으로 판명되어, 근치적 위절제술을 시행받은 23명의 환자에서 임상적 특징을 알아보고, 문헌고찰과 함께 보고하는 바이다. The incidence and mortality rate of stomach cancer ranks well ahead of all malignancies in Korea. The prognosis is excellent in early gastric cancer of which the overall 5 years survival rate of 85∼95% is comparative with that of advanced gastric cancer of 15∼49%. So early detection with very sensitive mordality of gastroscope and surgery is the only premise to decrease the mortality rate of gastric cancer. This report deals with the clinical aspects of 23 cases of early gastric cancer, which were confirmed with histopathologic examination of resected stomach during the 4 years from September 1989 to July 1993 at Sanggye Paik hospital, Seoul, Korea. Out of 23 cases of early gastric cancer, 14 cases were male, 9 cases were female, and the male to female ratio was 1.6 : 1. The most common type of early gastric cancer was talc type(43.5%), IIc and its combined type comprised most of them(87.0%). The most prevalent sloe of lesion was gastric angle(43.5%) and the most common direction was lesser curvature(73.9%) 19 cases of 23(78.3%) were between 1∼3cm in size, and there was no statistical significance between the size of the lesion and lymph node metastasis. Of the 9 cases with mucosal lesion, there were 2 cases with lymph node metastasis(22.2%), but 7cases(50.0% ) of 14 cases with submucosal lesion presented lymph node metastasis. Diagnostic accuracy of endoscopy on detection of early gastric cancer was 17 cases(73.9%) of total 23 cases in our study. As with other report, histopathulogic examination of resected stomach revealed adenocarcinoma, tubular type as the most common type. Frequent complaint of patients with early gastric cancer was epigastric pain(65.2%), and duration of the symptom was less than 12 months in 17 cases(73.1%) of 23 patients with early gastric cancer.

대퇴골두 골괴사를 동반한 슬관절 골괴사 : 증례 보고

송준민,이병일,나수균,신영수,최창욱,박종석,권희 순천향의학연구소 1996 Journal of Soonchunhyang Medical Science Vol.2 No.1

본 순천향대학교 의과대학 정형외과학 교실에서는 2명의 환자에서 발견된 대퇴골두 골괴사와 함께 발생한 양측 슬관절 골괴사를 경험하였기에 보고하는 바이다. 대퇴골두 골괴사가 있는 환자에서 슬관절 동통을 호소하는 경우 연관통 등으로 여겨 간과하기 쉬우며, 대개 고관절의 통증으로 체중부하 보행이 어려운 경우가 많아 통증이 약하게 나타나기도 하기 때문에 관심을 가지고 슬관절 골괴사를 동반하는지 여부를 판단하여야 할 것이다. Osteonecrosis of the knee associated with osteonecrosis of the femoral head was very rare and reported cases were quite rare. We have experienced two cases of osteonecrosis of both knees associated with osteonecrosis of the femoral head. One is a 44-year-old man who had avascular necrosis of the righ femoral head and osteonecrosis of both knees, femoral condyle and metaphysis of proximal tibia. Another case is a 39-year-old man who had osteonecrosis of both femoral head and osteonecrosis of the both knees, medial condyles of both tibias. They were treated with total hip replacement arthroplasty for avascular necrosis of the femoral head and conservatively for osteonecrosis of the knee. If a person complains of pain in hip and knee simultaneously, we should pay attention and rule out osteonecrosis of the knee.

中醫治驗例를 中心으로 살펴본 癌性 疼痛의 外治法

李潤熙,申珉圭,卞俊晳 대한한방종양학회 2000 대한한방종양학회지 Vol.6 No.1

Carcinous pain is severe and continuous so difficult to alleviate. Western drugs give rise to reation such as anoresia, constipation, voniting, general weakness and dyspnea, And they cause tolerence. External treatment is a way to put a patch or rub a liquid on the skin. The patch and liquid are made from herb medicine. In china, they have a good effect of alleviating carcinous pain to make use of external treatment. Usually they use the medicine with effect of reprecussion(消腫)removing obstruction(散結), activating blood flow and removing blood stasis (活血化瘀)such like Borneloum(水片). Bufonis Venenum (蟾?), Aconiti Ciliane Tubber(草鳥), Arisaematis Rhizoma(南星), Asari herba cum Radice (細辛)etc. We can get the alleviating effect more quickly and prevent reaction through extermal treatment.