표준화논단 - 인터넷 이용환경 개선 추진방향

홍진배,Hong, Jin-Bae 한국정보통신기술협회 2011 TTA저널 Vol.135 No.-

퍼스널트레이닝 참가자의 참여 동기, 운동만족도 및 몰입도의 관계모형 분석

홍진배(Hong Jin-Bae),천은구(Chun Eun-Gu) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.3

The purpose of this study was to investigate the relationship among personal training participants' motivation, satisfaction, and commitment. Study participants were 234 people who have been participated in PT program of sport centers located on Seoul metropolitan area by means of convenient sampling. SPSS 15.0 program and AMOS 7.0 were used for analyzing data. The conclusion were as follows. The PT participants' motivation related with deficient needs did not affect their satisfaction and motivation. However, the PT participants' motivation related with growth needs positively affected their satisfaction and motivation. Finally, the PT participants' satisfaction positively affected commitment to the PT program. In conclusion, it is recommended that personal trainers continuously motivate PT participants' growth needs. This fact should be reflected on setting personalized exercise goals. Implementing exercise method and contests, developing trainers's ability, and providing appropriate facility and equipments for personal training.

스포츠 팬이 프로 스포츠 팀에 인식하고 있는 신뢰도와 몰입도가 기업 스폰서쉽 평가에 미치는 영향

홍진배(Hong Jin-Bae) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.1

기업 스폰서쉽 유치는 스포츠 조직에 있어서 주요한 수입원 중에 하나이며, 특히 다양한 수입원 개발이 요구되는 국내 프로스포츠 팀에게는 이에 대한 체계적인 계획과 실행이 요구되고 있다. 국내 프로 스포츠 팀의 기업 스폰서쉽 유치 및 확대의 필요성과 함께 본 연구에서는 스포츠 팬이 프로 스포츠 팀과 장기적인 관계를 맺는 과정을 선행 연구를 통해 선정 된 5가지의 변인들로 설명하였으며, 이들 중 두 가지의 핵심 변인인 팬의 팀에 대한 신뢰도와 몰입도를 매개 변수로 설정, 팬이 프로 스포츠 팀에 인식하고 있는 신뢰도와 몰입도의 정도가 팀의 기업 스폰서의 평가에도 긍정적 전이되는가라는 연구 가설을 설정하였다. 가설의 검증을 위해 2006 시즌 미국 마이너리그 야구팀 관람객 285명으로부터 응답된 설문지를 LISREL 8.30을 사용하여 제안된 연구 모델과 이와 대립되는 경쟁 모델의 모델 적합도와 각각의 경로를 분석 비교하였다. 그 결과, 팬이 프로 스포츠 팀에 대한 느끼는 전반적인 만족도, 팀과의 의사교환의 효율성, 팀의 지역 사회의 기여도, 팀에 대한 신뢰도는 팬의 팀에 대한 몰입도에 매개되어 팀의 기업 스폰서 평가에 긍정적인 관계로 전이된다는 사실을 밝혀냈다. 본 연구 결과를 통해 팬의 팀에 대한 몰입도는 팬과 프로 스포츠 팀과의 장기적인 관계를 가능하게 하는 핵심 관계 변수 일 뿐만이 아니라 팬의 기업 스폰서 평가에도 긍정적으로 영향을 미치는 핵심 변수이며, 따라서 몰입도가 높은 다수 팬의 확보는 프로 스포츠 팀의 직접적인 수입증가 뿐만이 아닌 기업 스폰서쉽 유치와 확대에도 큰 기여를 할 것으로 사료 된다. The purpose of this study is to determine whether the strength of the relationship between the professional sport team and its fans positively affects the fans' evaluation of the team's corporate sponsors. The proposed model includes three antecedent constructs (overall satisfaction, communication effectiveness, community involvement) and two mediating constructs (trust and commitment) to sport fans' sponsorship evaluation. These are used to measure sports fans' relationship value with a professional sport team Based on the literature, these five constructs are crucial for creating and maintaining relationships between fans and a professional sport team Additionally, three dependent variables (favorable attitude, interest in other marketing communications, and actual purchasing intention) are used to assess fans' evaluation of sponsors. Data were collected from 285 spectators for a team of the Minor League Baseball in the US. Structural equation modeling was conducted to understand the relationship among the three groups of variables. The results of testing research hypotheses indicated that fans' overall satisfaction, perceived communication effectiveness with a professional sport team, and community involvement of a professional sport team cause fans' trust and commitment to the sport property. In addition, only commitment mediated the four constructs, overall satisfaction, effective communication, community involvement and trust to be positively related with the evaluation of a sponsor. These results clearly suggest that fans' committed relationship to the professional sport team is the most important factor not only in building fan loyalty but also in creating and maintaining continuous support for corporate sponsors.

체육회 통합에 따른 조직융합관리(PMI)와 통합효과에 대한 직원 인식 분석

홍진배(Hong, Jin-Bae) 한국체육과학회 2020 한국체육과학회지 Vol.29 No.6

This study was performed to know how employees perceive Post Merger Integration (PMI) and integration effectiveness resulting from combined sports council. For this study, a survey to current employees of combined sports councils was implemented. Total 251 collected data was used for analysis with SPSS 21.0 program. To get the results of analysis, exploratory factor analysis, one way ANOVA, correlations, and multiple regressions were performed. The results of this study are as follows. First, in overall, the employees are low in perception of PMI, especially, they showed lowest perception of human resource management, and relatively higher perception of vision and mission management in PMI. Second, the employees showed relatively higher organizational satisfaction and commitment, especially, elderly senior employees perceived highest organizational satisfaction and commitment. Third, in overall, younger employees, and those who enter combined sports councils after integration perceived higher in PMI, and middle aged employees belonging to a middle class management level were lower in perception of PMI. Finally, PMI factors were positively affected the integration effectiveness such as work efficiency, organizational satisfaction and commitment. In addition, this study suggests that combined sports councils improve and develop PMI to achieve its goals and objectives of integration effects. Also, more variously consecutive researches regarding PMI of combined sports councils should be implemented to achieve integration purposes.

대학생이 지각하는 대학스포츠경기의 관람동기, 매력성, 관여도 및 재관람의도의 구조관계

홍진배(Hong, Jin-Bae) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.2

The purpose of this study was to investigate the relationship among college students′ motivation of watching college sport games, attractiveness, involvement, and intention of repetitive Attendance. Study participants were 365 college students who have watched home games of their sport teams located on Seoul metropolitan area by means of convenient sampling. SPSS 15.0 program and AMOS 7.0 were used for analyzing data. The conclusion were as follows. The students′ motivation such as achievement, escape from daily life, dramatic moment, social activity, physical skills, and team attachment positively affected attractiveness of games. The students′ perceived game attractiveness positively affected their game involvement, and intention of repetitive attendance. Finally, The students′ game involvement positively affected intention of repetitive attendance. In conclusion, it is recommend that Korean college athletic departments develop diverse marketing strategy, and implement it in order to satisfy the students′ motivation of watching college sport games. By doing so, college students will show high degree of involvement in the games, and intention of repetitive watching the games.

중학생의 학교스포츠클럽 참여동기, 관여도 여가 및 학교생활 만족의 구조관계

홍진배(Hong, Jin-Bae) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

The purpose of this study was to investigate the relationship among middle school students’ participating motivation, involvement, leisure and school life satisfaction based on their experience of school sport clubs so as to improve planning and operating sport clubs of middle schools. Study participants were 344 students who have been participating in sport clubs located on Ansan city by means of convenient sampling. SPSSWIN 15.0 and AMOS 7.0 were used for frequency test, exploratory factor analysis, reliability test, confirmatory factor analysis, correlations test, and structural equation modeling. The conclusion were as follows. First, participating motivation (enjoy, condition recovery, health improvement, sociableness, technique acquisition, achievement) positively affected cognitive and emotional involvement and leisure satisfaction. Second, students’ perceived involvement positively affected leisure satisfaction. Third, leisure satisfaction positively affected satisfaction with school life. Reflecting there results of study, it should be importantly considered how to effectively increase each participant’s motivation and involvement to make the students be more satisfied with their leisure and school life.

사회체육전공 학생들이 지각하는 현장실습에 대한 기대요인, 프로그램가치, 몰입정도 및 참여의지간의 관계

홍진배(Hong, Jin-Bae) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.5

The purpose of this study was to investigate the relationship among students" expectation factors, program value, commitment and participating intention toward practicum experience in sports and leisure studies. Study participants were 234 people who are going to take practicum program of sport and leisure studies located on Seoul metropolitan area by means of convenient sampling. SPSS 15.0 program and AMOS 7.0 were used for analyzing data. The conclusion were as follows. The students" expectation related with practicum environment factors did not affect their program value of practicum. However, the students" expectation related with practicum usefulness, mentor, and interest of department factors positively affected their program value of practicum. The students" expectation value of practicum and commitment degree positively affected their intention of participation in practicum. Also, the students" expectation value of practicum did not affect their intention of participation in practicum Finally, the students" commitment degree of practicum positively affected their intention of participation in practicum In conclusion, it is recommended that departments and practicum places should understand what the students want to get from successful practicum experience, and reflect them on organizing effective practicum program. By doing so, students will commit themselves to actively participate in the practicum of sports and leisure studies.

학교체육시설 개선을 통한 수업환경 만족이 체육수업 몰입 및 참여의지에 미치는 영향

홍진배(Jin Bae Hong),최웅철(Woong Chul Choi) 한국체육교육학회 2011 한국체육교육학회지 Vol.16 No.3

본 연구는 학교체육시설 현대화 정책에 따른 학교체육시설의 개선 결과, 학생들이 중요시 생각하는 시설환경요인들이 체육수업 환경만족과 수업참여태도에 미치는 영향을 검증하여 학생들의 체육수업의 만족과 참여를 높이기 위한 체육시설 현대화의 필요성을 강조하고 효과적인 학교체육시설 운영관리에 필요한 기초자료를 제공하는데 그 목적이 있다. 본 연구목적을 달성하기 위해 자료 분석은 SPSS 15.0과 AMOS 7.0프로그램을 이용하여 분석하였으며, 구체적인 연구결과는 다음과 같다. 첫째, 개선된 학교체육시설의 환경요인들 중 매력성, 안전성, 편리성, 그리고 현대성은 학생들의 체육수업 환경만족에 유의한 영향을 미치는 것으로 나타났으나, 청결성은 유의한 영향을 미치지 않았다. 둘째, 학생들의 수업환경 만족은 체육수업에 대한 몰입정도에 유의한 영향을 미치는 것으로 나타났으나, 참여의지에는 유의한 영향을 미치지 않았다. 셋째, 체육수업에 대한 학생들의 몰입정도는 수업 참여의지에 유의한 영향을 미치는 것으로 나타났다. 결론적으로 최적의 학교체육시설 인프라 구축과 이를 통한 합리적이고 발전적인 수업환경 마련은 학교체육의 현실에서 시급한 과제라 할 수 있다. The purpose of this study was to investigate the relationship among students` PE class environmental satisfaction, class commitment and participating will through sport facility renovation. Study participants were 386 middle school students who have taken PE classes in renovated sport facilities located on Seoul metropolitan area by means of convenient sampling. SPSS 15.0 program and AMOS 7.0 were used for analyzing data. The conclusion were as follows. The cleanness of facilities did not affect students` satisfaction with PE class environment. However, the attractiveness, safety, convenience, and modernization of facilities positively affected students` satisfaction with PE class environment. The students` satisfaction with PE class environment positively affected their degree of class commitment. Also, the students` satisfaction with PE class environment did not affect their class participation will. Finally, the students` degree of class commitment positively affected their class participation will. In conclusion, it is recommended that the Korean government and schools should continuously invest on the renovation of current sport facilities in schools. By doing so, students will commit themselves to actively participate in PE class, and it will help improving the quality of PE class along with sport facility renovation.

노인의 스포츠활동 참여동기와 실버태권도 수련 만족 및 재등록의사의 관계

최지숙 ( Ji Suk Choi ),홍진배 ( Jin Bae Hong ) 대한무도학회 2015 대한무도학회지 Vol.17 No.1

본 연구는 본격적인 고령사회를 맞이하여 점차 주 소비계층으로 주목받고 있는 노년층을 대상으로 실버태권도 수련 노인의 스포츠활동 참여동기와 수련 만족, 그리고 구매 후 행동에 해당하는 재등록의사 간의 인과관계를 실증적으로 검증하고자 수행되었다. 또한 실버태권도 소비자의 참여동기 요인을 밝힘으로써 실버계층을 위한 태권도 수련 활성화 전략 수립의 기초자료를 제공하고자 하였다. 이러한 연구의 목적을 달성하기 위해 인천, 경기 지역 소재 60세 이상의 태권도 수련 노인을 대상으로 설문조사를 실시하였으며, 수집된 자료의 통계 분석을 통해 다음과 같은 결론을 얻었다. 첫째, 노인의 스포츠활동 참여동기 중 자기개발과 가치창조는 실버태권도 수련 만족에 영향을 미쳤다.둘째, 노인의 스포츠활동 참여동기는 실버태권도 재등록의사에 영향을 미치지 않았다. 셋째, 노인의 실버태권도 수련 만족은 재등록의사에 영향을 미쳤다. 따라서 실버계층의 태권도 수련 유인을 위한전략으로 참여자의 자기개발과 가치창조를 충족할 수 있는 실천방안을 모색할 필요성이 있으며 향후 노인의 여가스포츠 활동으로써 실버태권도의 활성화를 위한 보다 다양하고 심도 깊은 연구가 지속적으로 수행되어야 할 것이다. The present research was studied with the target of elderly people attracted gradually main consumer group in aged society. The purpose of the present research was to verify a causal relationship among sports participation motive, satisfaction, and re-registration intention of elderly who participating in silver-taekwondo. This verified demand and desire of consumer in silver-taekwondo, and furnished basic data of strategic collect to revitalize taekwondo training in elderly. And for this research, I hoped to make popularization and revitalization of silver-taekwondo training. In order to achieve this research purpose, the present research carried out a questionnaire with the target of more than 60 elderly participating in silver-taekwondo of Incheon. and Gyeonggi. The surveyed result was analyzed by using a statistical analysis. First, self development and value creation of elderly``s sports participation motive had a effect on satisfaction in silver-taekwondo. Second, elderly``s sports participation motive didn``t have a effect on re-registration intention. Third, elderly``s satisfaction in silver-taekwondo had a effect on re-registration intention. Therefore, there was necessity need to seek way satisfying elderly``s self development and value creation to make strategy for attracting taekwondo training of henceforth silver group. And various in-depth research will sustainedly have to study for expansion of elderly``s leisure activity in sports and vitalization of silver-taekwondo.

중학생의 미들스타리그 참여만족이 후원구단지지 및 관람의도에 미치는 영향

성상현 ( Seong Sang-hyun ),홍진배 ( Hong Jin-bae ) 인천대학교 스포츠과학연구소 2014 스포츠科學硏究誌 Vol.27 No.0

이 연구는 선행연구의 이론적 근거를 바탕으로 중학생의 미들스타리그 참여만족이 후원구단지지 및 관람의도에 어떠한 영향을 미치는지를 분석하였다. 이러한 연구 목적을 달성하기 위해 2014년 ‘I'프로구단 미들스타리그에 참가한 중학교 대표 선수를 모집단으로 선정하였고, 비확률표본추출법(nonprobability sampling method)중 편의표본추출법(convenience sampling method)을 사용하여 학교당 등록 선수 18명씩 총 270명을 표집하였으며, 설문작성이 불성실하거나 응답이 누락된 5명을 제외한 265명의 자료가 최종분석에 사용되었다. 본 연구의 자료처리는 SPSS 21.0 프로그램을 이용하여 자료의 전산화과정을 거친 후 조사도구의 신뢰도 및 타당도의 검증을 위하여 Cronbach' α와 탐색적 요인분석(exploratory factor analysis), 상관관계분석(Pearson's Correlation Analysis), 다중회귀분석(Multiple Regression Analysis)을 실시하였으며, 이를 통하여 얻어진 결론은 다음과 같다. 첫째, 미들스타리그 참여학생의 참여만족은 후원구단지지에 긍정적인 영향을 미쳤다. 둘째, 미들스타리그 참여학생의 참여만족은 관람의도에 긍정적인 영향을 미쳤다. 셋째, 미들스타리그 참여학생의 후원구단지지는 관람의도에 긍정적인 영향을 미쳤다. The purpose of this study is to offer empirical basic data of a new marketing plan in securing the long-term club fan base down the road by analyzing which effect the middle school students' satisfaction with participation in Middle Star League has upon the sponsoring club support and the watching intention based on theoretical ground of a prior research. To achieve this objective, a population was selected as middle-school representative players who participated in ‘I' Pro-Club Middle Star League for 2014. Convenience sampling method out of nonprobability sampling method was used in 15 middle schools of taking part in Middle Star League. Materials of 265 people were used in the final analysis excluding 5 people with the insincere preparation of questionnaire or the omitted response targeting totally 270 people by 18 players who are registered per school. As for the data processing of this study, the computational process of data was passed by using SPSS 21.0 program. To verify reliability and validity of a survey tool, Cronbach' α, exploratory factor analysis, Pearson's Correlation Analysis, and Multiple Regression Analysis were carried out. The following are the conclusions that were obtained through this. First, the satisfaction with participation in students of joining Middle Star League had effect upon the support for a sponsoring club. Second, the satisfaction with participation in students of joining Middle Star League had effect upon the watching intention. Third, the support for a sponsoring club in students of joining Middle Star League had effect upon the watching intention.