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외식 프랜차이즈 가맹사업자와 가맹점주의 신뢰가 장기지향성결정에 미치는 영향 연구
홍인기,김희연,박종희 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.7
Food franchises are a promising business in the 21st century, and the nation's franchise industry, which has emerged as the core of the distribution industry, has grown at least 20% annually since the IMF, and has grown so much that it is recognized as a national industry. Under these circumstances, it has become very important for the franchisee to maintain a continuing relationship with the existing franchisee beyond securing new franchises. This means that the franchisee should increase the fairness of the headquarters to improve the quality of cooperative system, trust, and ties in order to maintain long-term contracts with the merchant. Summarizing the results of this study is as follows. First, the long-term orientation of the merchant to the merchant was shown to be strengthened when the level of trust was high. Second, the higher the merchant's confidence level in the merchant, the stronger the bond between the two. In other words, building trust was seen to play a positive role in strengthening solidarity.
홍인기 에스케이텔레콤 (주) 2014 Telecommunications Review Vol.24 No.2
In this paper, the amount of broadband mobile traffic and the required spectrum for 5G system are analyzedand compared with those of ITU. To achieve the required spectrum, ITU considers several frequency ranges(1GHz bands, 1.5 GHz bands, 2~6 GHz bands, above 6 GHz bands) and the major issues and action plans ineach frequency band are addressed. In the 5G, much higher mobile data transmission is required and the newspectrum engineering techniques to support next generation mobile communications are considered. 본 논문에서는 2023년까지의 국내 모바일 트래픽 양과 주파수 수요량을 전망하고 ITU(국제전기통신연합)에서 수행한 수요량 예측 결과 값과 비교 분석하였다. 이러한 주파수 수요예측을 충족시키기 위하여 ITU에서 고려되고 있는주파수를 대역별(1GHz 대역, 1.5GHz 대역, 2~6GHz 대역, 6GHz 이상 대역)로 나누어 주요 이슈 및 진행 상황을살펴보았다. 또한 대용량 데이터 전송을 위한 서비스 기술이 중요해진 시점에서 제 5세대 이동통신을 위한 주파수 확보를 위한 주요 고려사항을 고찰하였다.
홍인기 한국환경경제학회, 한국자원경제학회 ( 구 한국환경경제학회 ) 2017 한국환경경제학회 학술발표논문집 Vol.2017 No.하계
본 논문에서는 환경관련 조세특례 항목들의 성격을 파악하고 타당성과 효과성을 판단하기 위해서 환경관련성에 대한 기준과 이전 메커니즘 분류법을 어떻게 활용할 것인지를 점검한다. 그 결과 우리나라 조세특례 항목들 중에서 14개를 환경관련 조세특례로 골라낼 수 있다. 또한 이들 환경관련 조세특례 항목들을 법적 귀착의 차원은 물론 정부 재원의 이전 메커니즘에 따라 분류함으로써 상세한 특성 규명이 가능한 점도 살펴본다. 마지막으로 이러한 기준과 분류법을 통해 조세특례 심층평가에서의 타당성과 효과성 분석을 위한 사전 가이드라인으로서의 활용 가능성도 타진한다.
지역축제 서비스품질이 고객만족 및 행동의도에 미치는 영향 연구
홍인기 한국이벤트컨벤션학회 2018 이벤트 컨벤션 연구 Vol.14 No.4
Purpose –The purpose of this study is to find ways to improve local festival success. Also we confirmed that the service quality of local festival was satisfactory to customers and visitors. And the effect of visitor satisfaction on customer behavior. Research design, data, and methodology –From July 15th to August 15th, 2018, we surveyed three festivals held in Gyeongbuk region (Yeongdeok Golden Swallow Festival, Bonghwa Swing Festival, Pohang Light Festival). Data analysis methods include data coding, data cleaning, SPSS v. 22.0 statistical package program. Result –According to the analysis that four factors(tangibility, reliability, responsiveness, and assurance) of regional festival service quality showed positive effect on customer satisfaction and behaviour intention. Conclusions –First, local festival managers should operate festivals to give positive experiences about various stores, comfort, service, educational environment and so on .Second, it is necessary to improve the quality of festivals through the advice of professionals in festivals, and to improve the satisfaction of consumers by educating service staffs. Third, festivals are changing to educational festivals and beneficial festivals in recent years.
프랜차이즈 레스토랑의 브랜드 명성이 브랜드 태도 및 고객충성도에 미치는 영향
홍인기 (사)한국관광레저학회 2018 관광레저연구 Vol.30 No.12
This study was effect of brand reputation on brand attitude and customer loyalty, and the effect of brand attitude on customer loyalty. The survey was conducted from March 1, 2018 to March 15, 2018. We selected 6 franchise restaurants in Gyeongju city and used 276 valid questionnaires as analysis data. The results of this study are as follows. First, franchise restaurant brand reputation had a significant influence on brand attitude. In addition, the decision coefficients for measuring the fit of the model were 29.5% and 37.1%, respectively. The hypotheses H.1-1 and H1-2 were supported. Second, the analysis of brand reputation and customer loyalty of franchise restaurants had a significant influence. In addition, the coefficient of determination of fitness of the model was 6.8%, 4.1%, and 36.2%, respectively. Hypotheses H.2-1, H.2-2, and H.2-3 were supported. Third, the analysis results of brand attitude, customer loyalty are as follows. Emotional response, and cognitive response were found to have significant influence on revisit, and emotional response to word of mouth effect was significant. Also, emotional reaction and cognitive reaction were found to have significant relationship with brand image.